China Toy Fair


Shoot to the Top this Summer with Kidz Star USA

Kidz Bop, RCA Records, Electus and Vevo are launching Kidz Star USA 2012, a talent search for kids, this summer. Recording artist Gavin DeGraw will act as a celebrity mentor. The grand prize winner will have the opportunity to sign a recording contract with RCA records. Electus is producing a reality web series for the online talent search, while VEVO will act as worldwide distribution partner.

Beginning this month, aspiring young singers from across the country will be able upload a 90-second performance video to Kidzbob.com to compete for a chance to win.

Kidz Star fans will be able to follow the contestants’ audition videos and progress on  Kidzbop.com, where they’ll be able to interact with their favorites and rally to help determine the semi-finalists and winner. Ten Kidz Star semi-finalists will be announced in September and flown to Los Angeles to compete in a series of musical challenges filmed in  front of a live studio audience. Webisodes will be available  on VEVO in October.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.