Arklu Adds Kite Flyer Finn, a Playtime Pal for Boys

KiteFlyerFinnArklu has launched Kite Flyer Finn, a boy doll designed as a playtime buddy that boys can relate to. He has a realistic, childlike body shape, and promotes wholesome, gun-free play values.

Finn’s accessories include cargo shorts, a star-themed long sleeve t-shirt, a puffer gilet, sneakers, and a diamond-shaped kite. Arklu has launched some accessory kits for Finn, including the Gone Fishing Set and a soon-to-be-released Scooter Set.

Finn’s clothes fit both him and Lottie dolls, allowing boys and girls to break gender stereotypes and letting kids be kids. Finn is available at www.lottie.com and www.amazon.com.

COMMENTARY: Lego Friends Video Game Appeals to Boys and Girls

Lego Friends box art.jpgRight in time for the holidays, Warner Bros. Interactive Entertainment has released Lego Friends, a video game based on the construction toy line of the same name. While the game is all-ages-friendly, the target demographic appears to be young girls in particular: The box art features many of the characters that appear in the game—fresh-faced ladies of various hair colors, skin tones, and hobbies.

I first heard of Lego Friends, developed by TT Games and Hellbent Games for Nintendo 3DS and DS, months before, and even then I was interested in how it might differ from titles intended for more of a boys’ audience. Eventually, I got to demo it alongside Lego Marvel Super Heroes, a game that if not specifically for boys, is certainly a more testosterone-heavy affair. The art direction and color palette for Lego Friends are cuter and brighter, respectively. But do those factors alone—and that the main avatar and supporting characters are all female—qualify calling it a video game for girls? Could it still conceivably appeal to other audiences? [Read more...]