Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.
This week, Hasbro Inc., along with the youth service movement generationOn and the volunteer service organization Points of Light, will honor six young service leaders as Hasbro Community Action Heroes. Each honoree has addressed challenging issues in their local and global communities in unique ways. The six will receive their awards during the annual generationOn Benefit on May 8 at The Mandarin Oriental Hotel in New York City.
The awardees include:
- Ethan Cruikshank, age 15, of Mechanicsville, Va.: Cruikshank founded Music to My Ears, an all-volunteer-run organization led by middle and high school students who provide weekly music lessons to elementary school-aged children
- Gabriele Eggerling, age 10, of Huntington Beach, Calif.: Eggerling founded Mission: HERO, which has donated more than 1,500 books to low-income kids in the United States and abroad.
- Neha Gupta, age 17, of Yardley, Pa.: Gupta started Empower Orphans to help impoverished children in orphanages in northern India. [Read more...]
Hasbro and generationON have partnered for a holiday giving campaign. The third annual campaign, Be a Joy Maker, asks kids and teens to help children in need by completing an act of service. Through December 18, for each act of service completed and logged on the Be a Joy Maker website, Hasbro will donate a toy or game to Toys for Tots, up to 100,000 items.