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A Squared Entertainment Merges with Genius Brands International

GBIGenius Brands International Inc. and A Squared Entertainment LLC will merge to form an intellectual property (IP) and multimedia content creation and distribution company focused on branded content with a purpose for kids. The assets and experience of both companies will be consolidated under the Genius Brands International banner.

Andy Heyward, formerly CEO of DIC Entertainment and co-president of A Squared Entertainment, will assume the role of Chairman and CEO of Genius Brands International. Amy Moynihan Heyward, formerly co-president of A Squared Entertainment, will serve as president. Klaus Moeller, currently CEO of Genius, will become vice president of special markets, and will continue with the company as a member of its board of directors.

The company will utilize its combined strengths to build upon its unique “content with a purpose” positioning. In addition to producing original content with subject matter experts, the company will develop interactive digital entertainment in all formats including broadcast, online, mobile, tablets, and more. A comprehensive consumer products program will be created to extend the learning into other areas outside of digital media.

Andy Heyward is a multi-Emmy Award-winning producer of children’s entertainment. He has produced more than 5,000 episodes of award-winning children’s programs, including Inspector Gadget, Alvin and the Chipmunks, G.I. Joe, Hello Kitty’s Furry Tale Theatre, and Sonic the Hedgehog. Amy Moynihan Heyward is a brand-marketing executive who has spent more than 20 years managing, creating, and launching brands with a focus on kids.

Genius Partners with Pacific Digital to Launch Baby Genius Streaming Service

geniusGenius Brands International Inc., developer and marketer of entertainment products including the Baby Genius line of music and edutainment products and characters, has formed a strategic partnership with Pacific Media Technologies’ Pacific Digital Distribution (PDD) division to bring the entire catalog of Baby Genius video, music, and digital content to a global audience.

PDD, a digital video services company dedicated to the distribution of content to broadcast, cable, Internet, and mobile video platforms, will connect consumers to Baby Genius content through its proprietary Cloud Video On Demand WAVE platform. WAVE is an enabled content management system that includes an e-commerce model for online payment gateways and manages digital distribution to any end-points including all mobile and connected devices, and content models including VOD and subscription rentals.

The new Baby Genius streaming service will be available to consumers beginning in October at a monthly subscription rate for immediate access to 125 Baby Genius videos and 500 Baby Genius songs. Additional digital content including Baby Genius ebooks and Baby Genius apps will be added to the service next year.