American Greetings Entertainment (AGE) has partnered with retail, promotional, and licensing partners to celebrate Care Bears’ 35th anniversary next year, featuring new and ’80s-inspired classic looks for the Care Bears on a range of products in new categories. The celebration includes retail programs in specialty and department stores and mass-market retailers targeting millennial moms and their kids, young adults, and juniors. [Read more...]
Prosafe, a not-for-profit professional organization for market surveillance authorities and officers throughout Europe, has launched a two-year joint action in which it will partner with 35 market surveillance authorities from 27 European Union (EU) member states and European Free Trade Agreement countries. The action is intended to target non-compliant products in five categories, which include noisy toys.
According to new research from Netflix released just in time for Father’s Day, 85 percent of dads around the world have already or plan to introduce their kids to the cartoons they grew up watching. For 75 percent of those polled, it lets them feel like a kid again, while for 76 percent, it helps them teach life lessons. The research finds dads take seriously the role of keeping the pop culture references from their childhood alive: Roughly two-thirds of them, or 66 percent, are turning to internet TV services such as Netflix for this new family tradition.
Visitors can get their knowledge of the industry up to speed at the free forums, where experts will explain new and worthwhile aspects of daily topics in 30-minute presentations.
The forums, which can be followed in both German and English, will be held daily from 1 p.m. to 3 p.m. at Hall 3A. The subjects addressed will be as follows:
- Wednesday: ToyKnowHow: Experiencing future trends & technologies
- Thursday: Licenses: Recognizing worldwide trends in 2015
- Friday: Online Marketing: Understanding strategies on the World Wide Web
- Saturday: Marketing: Discovering potentials for the trade
- Sunday: Visual Merchandising: Creating experience worlds
Nuremberg Toy Fair 2015 is scheduled for January 28 to February 2 of next year. It will be located in Nuremberg, Germany, and is estimated to attract 75,888 trade visitors from 122 countries, based on 2014 figures.
Of more than 75,000 visitors and approximately 2,748 exhibitors, 56 and 71 percent, respectively, are expected to come from outside Germany. Meanwhile, among 2014 exhibitors, 90 percent will exhibit again in 2015. Finally, 92.5 percent of visitors are involved in the purchasing decisions for their companies.
Spielwarenmesse’s accompanying program includes the Global Toy Conference, Toy Business Forum, New Exhibitor Center, Trend Gallery, and the ToyAwards. Kallman Associates Inc. serves as the exclusive U.S. representative for the event in Nuremberg, and will organize two U.S. international pavilions at the 2015 show, and can help exhibitors secure a booth.
Ralph Thielert has acquired iToy, a distribution company specializing in the distribution of toy-related products and services. The Lichtenstein-based company will act as a full service distributor to German-speaking territories, providing warehousing, invoicing, and trade market services.
iToy will also act as a sales agency and distribution and logistics consultant to domestic and international toy producers. The company’s distribution will continue to cover specialty stores, food retailers, online trade, and wholesale.