Sweet Suite 2016

Same Card, New Tricks: Using Gift Cards to Go Beyond the Basics

First Data LadyBy Euphemia Erikson, First Data

The holiday season is once again approaching, and this year, retailers are not leaving any tactics on the table as they begin strategizing creative ways to boost customer traffic. Starting Black Friday and continuing past Christmas, retailers will turn to door busters, flash sales, deep discounts, and shockingly early store openings to drive their holiday sales higher than years before.

With big picture tactics like these, it’s also important for retailers to remember the power traditional retail tools command when driving revenue up. Gift cards are consumers’ most desired holiday present, and for retailers this classic has the unique ability to drive value far beyond a single purchase. Digital and plastic gift cards, more so than store credit, add a nice edge to retail sales planning by supporting marketing efforts, driving sales, and even engaging new audiences. [Read more...]

NRF Finds More Gift-Givers are Giving Gift Cards

NRF LogoAccording to NRF’s Gift Card Spending Survey, conducted by Prosper Insights & Analytics, holiday shoppers are opting to give gift cards. They may be small, but they’re a fool-proof option for gift givers buying for friends and family members.

The survey also revealed that people prefer receiving gift cards, and that consumers are spending more on them. The go-to gift cards that people are giving include ones to stores, restaurants, coffee houses, and gas stations.

Letting the recipient choose his or her own gift is a trend that more and more people feel comfortable with; however, there are still some people who believe that gift cards are too impersonal.