NRF Finds More Gift-Givers are Giving Gift Cards

NRF LogoAccording to NRF’s Gift Card Spending Survey, conducted by Prosper Insights & Analytics, holiday shoppers are opting to give gift cards. They may be small, but they’re a fool-proof option for gift givers buying for friends and family members.

The survey also revealed that people prefer receiving gift cards, and that consumers are spending more on them. The go-to gift cards that people are giving include ones to stores, restaurants, coffee houses, and gas stations.

Letting the recipient choose his or her own gift is a trend that more and more people feel comfortable with; however, there are still some people who believe that gift cards are too impersonal.

The Toy Book’s Toy Report 11/24/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/24/09.

To view click here.

NRF: Shoppers to Spend Less on Gift Cards

According to the National Retail Federation (NRF), holiday shoppers plan to spend less on gift cards and recipients can expect cards with lower monetary values. The study by the NRF, part of the 2009 Holiday Consumer Intentions and Actions Survey, reported that holiday shoppers will spend an average of $139.91 per person, compared to $147.33 last year.  The average value per card, stated the survey, would be $39.80, compared to $40.54 in 2008.

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