DHX Brands, the dedicated brand management and consumer products arm of DHX Media Ltd., has signed an agreement with Italian toy company Giochi Preziosi to distribute Teletubbies toys in Italy, Spain, and Portugal. The line will include: basic and feature plush; plastic toys including play sets, figures, and vehicles; and bath toys from master toy licensee Character Options.
505 Games and toymakers MEG and Giochi Preziosi signed a deal for multi-platform videogames featuring the kids’ brand Puppy In My Pocket. The Italian and U.S. toy companies are producers, along with Mondo TV S.p.A., of the new animated television series Puppy In My Pocket: Adventures in Pocketville, which airs worldwide on Cartoon Network. The kids’ show will provide a world of exciting adventures and content for handheld platforms as well as mobile games for iOS and Android devices. Games are slated to debut next year. Licensing Works! brokered the deal on behalf of MEG and Giochi Preziosi, while Creative Minx Marketing, Inc., managed negotiations for 505 Games.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Kidz Entertainment/EEMC, the licensing agent for Hidden City Entertainment’s Bella Sara, has brokered a new deal for a range of home furnishings, apparel, and stationery in European markets.
The deal gives TOP-TOY/K.E. Mathiasen A/S the rights to produce a range of Bella Sara-branded products, including book bags and book wrappers, towels, bed sets, T-shirts, sleeping bags, notebooks, and stationery sets. The new products will launch fall 2010 across Scandinavia, Germany, and Benelux. The company will also launch a Bella Sara toy line with Giochi Preziosi and carry the trading card game in its network of retail stores.
MEG Toys has signed new broadcast deals for its new animated television series, Puppy In My Pocket Adventures in Pocketville, produced in HD. The series (52 x 13 minute episodes) will debut later this year in Italy, and across the rest of the world in 2011. Presales have been negotiated throughout Europe, the Middle East, and Asia.
MEG and Giochi Preziosi, co-producers with Mondo TV on the series, will coordinate and manage the licensing program for Adventures in Pocketville. Giochi Preziosi will manage Europe, excluding the UK, while MEG, in conjunction with its merchandising agent Licensing Works, will oversee the other territories. The new television series licensees will join Puppy In My Pocket licensees, including Scholastic Books, Bakery Craft, NTD, Senario, Cadaco, Wiesner, and Redan.