Sweet Suite 2016

Scholastic, American Girl Sign Global Publishing Deal

American GirlScholastic will launch a publishing program based on the American Girl brand. The multi-year agreement includes the right to publish books in print and digital formats in 2017, and the deal marks the first time that American Girl has licensed the rights to publish books based on its characters. The books will be published and distributed in the U.S., Canada, New Zealand, the UK, Australia, and Asia. [Read more...]

American Girl Expands Line with Mega Bloks Building Sets

American Girl Grace's 2-in-1 Buildable HomeAmerican Girl has expanded into the building category for the first time, developed in collaboration with Mega Bloks. The new products feature detailed building sets and fully articulated minifigures, based on American Girl’s “Girl of the Year” dolls, including Grace, Isabelle, Saige, McKenna, and Nicki. [Read more...]

Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials

Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.

The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.

American Girl Opens Its Doors in Mexico with El Palacio De Hierro

AmericanGirl,MexicoboutiquesAmerican Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.

[Read more...]

American Girl Looking Forward to a Year Full of Grace

Grace_Doll_and_Book-Hi_Res_highresAmerican Girl has debuted its 2015 Girl of the Year: Grace Thomas, an avid baker with an entrepreneurial spirit. Motivated to follow her dream of starting a baking business after an inspiring trip to Paris, Grace is available for only one year. Her collection includes an 18-inch Grace doll featuring long, dark-brown hair and sparkling blue eyes, plus several French-inspired outfits, accessories, and toys that reflect her interests, such as a premium French Bakery Set with more than 60 pieces. [Read more...]

COMMENTARY: Inspirational Young Girls Can Change the World

American Girl has this wonderful program where they release a Girl of the Year doll, who comes along with stories, games, and activities that “celebrate what it means to be a girl today.” There’s a lot of dolls out there on the market that are providing great, positive messages to girls worldwide. Whether they are promoting positive body image, confidence, the drive to dream big, STEM education, or all of the above and more, girls have their pick of the litter when they are searching for a doll that is, in a sense, just like who they are or who they strive to be. American Girl announced their 2014 Girl of the Year on January 1: Isabelle, “an inspired dancer that finds her own way to shine.”

But some girls aren’t able to find that doll that would really make them feel special—and brave 10-year-old Melissa Shang has spoken out (adorably and politely) requesting that her favorite doll company, American Girl, make the 2015 Girl of the Year doll that is more like her.

Shang has Charcot-Marie-Tooth, a debilitating form of muscular dystrophy, and is leading one of the fastest-growing petitions right now on change.org for American Girl to create a Girl of the Year doll with a disability. Shang is truly an inspiration. In just over 72 hours of her starting the petition, more than 15,000 people have joined the campaign she has launched. [Read more...]

American Girl Expands Into Canada

AmericanGirlAmerican Girl, a division of Mattel, Inc., will expand into Canada. The new American Girl retail  stores will open this spring in Indigo’s Yorkdale Shopping Centre, Toronto, and Robson Street, Vancouver.

Visitors to Indigo’s new American Girl store-in-store boutiques will  find an assortment of the company’s doll brands, including:

  • Girl of the Year: a modern-day 18-inch doll, launched annually, accessories, outfits, and books that reflect the interests and issues  of today’s girls.
  • My American Girl—a line of contemporary 18-inch dolls that allows a girl to select from several different  combinations of skin tone, eye color, and hair-color to create a doll  that’s just right for her. A variety of books, outfits, and  accessories round-out the play experience for girls.
  • Bitty Baby—a line of baby dolls  available in 11 different combinations of skin tone, eye color, and  hair-color, accompanied by premium picture books, outfits, and  accessories that encourage nurturing play in girls 3 and up.

In addition to the doll lines, the Indigo American Girl store-in-store  boutiques will carry Dress Like Your Doll girl-sized clothing and  a variety of American Girl books. Fans can also  treat their dolls to a new hairstyle or ear piercing in the Doll Hair Salon and enjoy free girl-and-mom-friendly events and programs  offered throughout the year. Future announcements about grand-opening dates will be made as  schedules are finalized.