China Toy Fair


The Wish Factory Signs Deal with One Direction

The Wish Factory, Inc., has been named a licensee for boy band One Direction, through a strategic licensing agreement with Global Merchandising Services.

The Wish Factory will manufacture a broad offering of One Direction licensed novelties and accessories with initial rollout in September, all within an affordable price range. The licensing deal includes fashionable wristbands, 3D clip-ons, key chains, dog tags, and dioramas. The Wish Factory will also produce a collection of One Direction licensed products for its Pop Grrl brand, featuring trendy fashion accessories.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

i-Star Entertainment to Produce Novelty Line for One Direction

i-Star Entertainment has entered into an agreement with Global Merchandising Services, which represents the worldwide merchandising rights for 1D/ One Direction. i-Star will produce a line of plush, pillow, and light up novelties that will be available at major retailers in the U.S. starting this fall, as well as select retailers around the globe.

i-Star Entertainment’s plush items will range from pillows to stuffed animals Various types of pillows displaying each of the five members of One Direction will also be part of the plush line, along with pillows with images of the boy band as a whole. Rounding out the plush line will be Photo Real pillows that feature pictures of the band members and the group. In addition, the light-up toy line will include items like One Direction FyrFlyz, the precision balanced toy designed to spin on its axis while creating a light show.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.