China Toy Fair


Razor Crazy Cart Rides High During Christmas Holiday

Razor USA LLC is set to race past expectations for its Razor Crazy Cart. According to the company, sales of the electric ride on have increased 14-times in four weeks, placing it among the top selling items this season.

The Crazy Cart became a viral hit last summer, and has since topped several hot holiday toy lists. Leading up to Christmas, Razor released a new YouTube video, Santa Claus vs. the Magic Christmas Gift, a music parody starring Santa Claus.

The Crazy Cart was dreamed up by Ali Kermani, a Razor employee who developed it as part of his MBA thesis at UCLA. Product features include variable speed foot pedal acceleration with speeds up to 12 mph, a drift bar allowing drivers to completely control drifts and spins, and 360-degree steering capability.

COMMENTARY: Adrenaline Lovers Welcome a New Razor Thrill Ride

Ali Kermani is no stranger to adrenaline. A thrill-junkie and lover of skate- and snowboards, he had landed a job inventing and demonstrating scooter tricks with Razor when Carlton Calvin, president of Razor, was in the crowd at a skateboard demo and immediately saw his skateboarding talent. While testing for Razor, Kermani came up with an idea for a product that was similar to a go-kart but had the capabilities of his skateboard, a drift cart. For years, he worked to perfect the product and finally partnered with Toys “R” Us to release the Razor Crazy Cart this week. This cart really does allow kids to drift and turn in any direction, and on a dime too!pTRU1-15815449reg

This new ride brings out the kid in me. I feel like I’m 10-years-old again, on my very first go-kart; only this time, I’m 24-years-old with a toy that revives the adrenaline I once felt. That is something! The Crazy Cart is a 100-percent electric vehicle that takes the visual shape and control layout of more traditional go-karts, but drives itself with a single front-wheel mounted electric motor. The Crazy Cart is built to drift with a drift bar that lets the cart pivot and spin in place for the tightest of turns. Razor calls it “the ultimate drifting machine.” [Read more...]