China Toy Fair


Goliath Games Acquires Pressman Toy

GoliathLogoGoliath Games is acquiring Pressman Toy, a move that supports Goliath’s goal of creating global brands. With the move, Goliath now shares a number of successful game brands with Pressman, including Rummikub and Tri-Ominos. Goliath will look to use elements of its European marketing campaign for Tri-Ominos in North America.

This past May, Goliath also made a strategic investment in Crown & Andrews, an Australian-based manufacturer of toys, puzzles, and games.

Play Visions Expands Global Distribution

Sands Alive, a new line of organic sand activity sets from Play Visions, has added distribution partners in Europe, South America, Australia, and Canada. Play Visions has joined forces with Goliath Games for Europe, Character Options for the UK, Macro Toys for Latin America, Hunter Products for Australia, and Incredible Novelties for Canda.

An organic compound that feels soft and doughy, Sands Alive can be molded or poured—just like real sand. It can also be packed to create paths or roadways with a rolling tool, or shaped into castles, forts, and other creations. Sands Alive will launch in February at the American International Toy Fair in New York City.

 

Chicago Toy & Game Group Unveils Keynote Speakers for Its 2013 Toy & Game Innovation Conference

T&GConThe seventh annual Toy & Game Innovation Conference (T&GCon), designed by Chicago Toy & Game Group, will feature three keynote speakers to headline the sessions on November 21 and 22. Adi Golad, founder of Goliath Games, Dan Klitsner, founder of KID Group, and Philip Sheppard, acclaimed film and event composer, will each address conference attendees with inspiration and motivation. Sheppard will present Thursday morning and Golad and Klitsner on Friday. The two-day event will cover informational topics, including prototype presentation, global trends, sales distribution, and the changing nature of the play-scape.

T&GCon will take place at Chicago’s Navy Pier and bring together people in the toy and game industry. The conference offers invaluable opportunities for attendees to interface with one another directly to pool resources, leverage business leads, and generate exposure for games and toy inventions.

COMMENTARY: HolograFX Are Making 90s Kids Everywhere Jealous

As a kid growing up in the 1990s, I remember one of the coolest novelty-type items I had was a pair of glasses that reflected rainbow peace sign holograms in the dark black lenses. Today, the fun of holograms is being taken to a whole new level by Goliath Games.

After seeing Goliath’s new product line for this year at American International Toy Fair, I was taken around to the back of the exhibit to see the grand finale: HolograFX. A new augmented reality app accessory, HolograFX turns a smartphone or iPod Touch into a special effects holographic magic show. Each HolograFX box comes with 20 tricks, a free downloadable app, and stage to create a magic show with holograms.

Goliath HolograFXIn the trick that was demoed for me at Toy Fair, kids can place an image of the “corpse” of Siren Electra inside the “reanimation chamber.” Then, after a little bit of magic, a holographic image of Siren-come-back-to-life climbs out of the chamber and moves and speaks on the stage. In addition to the pre-loaded hologram images included in the set, kids ages 7 and up can become a hologram themselves! It was by far the coolest thing at Toy Fair, and I was jealous I grew up with holographic glasses instead of being able to turn myself into a hologram when I was a kid. This toy truly feels like a toy of the future.

HolograFX won’t be in stores until late summer, but the set can be preordered by clicking here.

For more commentary from Marissa, check back each Monday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

PLAYWOW Partners with Goliath Games For U.S. Debut

PLAYWOW has signed Goliath Games to manage the U.S. distribution of its new line of inflatable infant, toddler, and pre-school products. The line, which helps foster physical, cognitive, and developmental skills, was created by toy industry veteran Michael Greenberg, who successfully launched the product line internationally last year.

PLAYWOW’s new products include musical toys, ride-ons, bath toys, and ball pits.  All PLAYWOW inflatable toys are designed to be soft, comfortable, and safe and can easily be transported.

PLAYWOW will also launch its Made with Love Foundation, which is dedicated to working with local and national charities to provide under-served children around the globe with toys that will bring smiles to their faces.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.