The Good Luck Troll was originally created in 1959 by Danish fisherman and woodcutter Thomas Dam. At various times since the early 1960s, Trolls have been a top-selling toy, building a seldom-achieved brand equity. Dam Things, which holds all rights to the works of Thomas Dam, is in the process of launching a complete slate of merchandise activities and products for the Good Luck Trolls. Dark Horse Comics has been granted the license for a collectibles program. The line will consist of 15 different trolls, some of which are rare, sold in mystery box assortments.
Dark Horse felt the Good Luck Troll would be a natural fit in the designer vinyl and specialty retail arena, and has created Trolls with unique variations of color and surface treatments. The product development was closely supervised by Dam Things and its brand manager Dannie Festa of Festa Entertainment, including a trip from Denmark to the West Coast prototyping facility to assess and approve the works in progress.