China Toy Fair


GP Flair’s New Friend Xeno Comes Out to Play

June12 xenoGP Flair has unveiled the first details of the marketing drive behind Xeno, its interactive baby monster set to launch at the end of July.

With his unique aesthetics and multifaceted personality, Xeno offers a new play experience for children ages 6 and up. Xeno has more than 10 emotions, including happy, sad, playful, hungry, and unwell, along with more than 40 eye expressions, allowing him to communicate how he is feeling. His multiple sensors respond to touch, which allows kids to tickle, feed, and play with him. Xeno also loves music and will dance and sing along to songs, but will refuse to listen to songs he does not like. He also comes preloaded with five mini-games and can even talk to his Xeno Friends.

Downloading the free app will allow kids to play additional games and explore Xeno’s world.

GP Flair Distributes WWE Construction Toys, Play Sets from The Bridge Direct in UK, Ireland

wweGP Flair has announced that it will be the new UK and Ireland distribution partner for a new range of WWE construction figures and play sets. The new collection, manufactured by U.S. toy company The Bridge Direct, is expected in stores in the late summer.

Designed and manufactured by the Bridge Direct, under the banner “C3” (create, construct, and connect) the new collection will include universally compatible building bricks and accessories that can be constructed into WWE rings, as well as WWE Superstars. At launch multiple SKUs will be available with more in the pipeline for subsequent seasons.