WWE Slam City Launches with Mattel Toy Line

WWESlamCityMattel Inc. and World Wrestling Entertainment (WWE) recently launched WWE Slam City, a new kids property that includes a complete line of WWE Slam City merchandise as well as an original animated short-form series co-produced by WWE and Mattel’s Playground Productions. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores. In addition to toys, books and graphic novels will be available by year’s end, while a WWE Slam City mobile game will be in stores next year.

Episodes will be aired on WWESlamCity.com, Cartoonium, and YouTube in addition to TV broadcasts, live events, digital version, and social media. Other platforms include Hulu, Mattel.com, iTunes, and Playstation.

The series was filmed in the next generation of stop-motion animation. A new WWE animated character will fire all of the WWE Superstars and send them to Slam City to find day jobs. The characters, including John Cena, Randy Orton, and Sheamus will have a new lifestyle outside of the ring but will stay true to their personas.

Viz Kids Release Graphic Novels Featuring Mr. Men and Little Miss

Viz Media, LLC, distributor and licensor of anime and manga in North America, will release a pair of new graphic novels featuring characters from the Mr. Men and Little Miss series of children’s books. Titled Mr. Bump: Light, Camera, Bump! and Little Miss Sunshine: Here Comes the Sun!, the two novels debuted earlier this week.

In Mr. Bump: Light, Camera, Bump!, Mr. Bump gets trapped in his TV and tries to find his way home. On the journey, he stops at an array of channels and partakes in some crazy adventures. In Little Miss Sunshine: Here Comes the Sun, Little Miss Sunshine takes a musical tour through Dillydale and shows off her many skills. Both books are rated “A for all ages” and can be purchased for $6.99 in the U.S.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.