Green Toys Inc. hired Ian Coats MacColl as the company’s first chief creative officer. With 25 years in the industry, MacColl will be responsible for overall product design, research, marketing, and strategy for the company.
MacColl has been consulting with Green Toys for more than five years, working to expand the product line to include new revenue opportunities consistent with the company’s sustainable mission. Previously, MacColl was vice president of research, design, and product development at Wham-O and managing director of IDEO.
Green Toys also recently announced the retirement of its co-founder, Robert von Goeben, who will remain involved with Green Toys in a consultant role though the end of the year.