Toy Fair 2017


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Ian Coats MacColl Joins Green Toys

IanCoatsMacCallGreen Toys Inc. hired Ian Coats MacColl as the company’s first chief creative officer. With 25 years in the industry, MacColl will be responsible for overall product design, research, marketing, and strategy for the company.

MacColl has been consulting with Green Toys for more than five years, working to expand the product line to include new revenue opportunities consistent with the company’s sustainable mission. Previously, MacColl was vice president of research, design, and product development at Wham-O and managing director of IDEO.

Green Toys also recently announced the retirement of its co-founder, Robert von Goeben, who will remain involved with Green Toys in a consultant role though the end of the year.

The Friend Group Acquires Majority Stake in Green Toys Inc.

GreenToysPrivate investment firm The Friend Group has acquired a majority stake in Green Toys Inc., a manufacturer of eco-friendly, socially-responsible children’s products.

As a strategic investor and active partner, The Friend Group, which has had success in the consumer products industry, brings decades of experience in manufacturing, operations, and executive leadership. Green Toys has experienced considerable growth since co-founders Robert von Goeben and Laurie Hyman founded the company in 2007.

Howard Friend will join the company as chief executive officer; Von Goeben will maintain his duties as president and chief creative officer; and Hyman will continue as the company’s vice president of marketing.