China Toy Fair


Sony Announces Licensing Program for Men In Black 3

Sony Pictures Consumer Products (SPCP) has inked deals with multiple partners around the globe in time for the release of Men In Black 3 on May 25. For global deals, SPCP has teamed up with Activision for video games across multiple platforms; Gameloft for mobile games; SEE for an online game; and Sony Computer Entertainment Europe for digital costumes within the existing Little Big Planet game.
Jakks Pacific, master toy licensee, has created action figures, accompanying accessories, and more. GreenLight has created die-cast MIB cars and vehicle model kits. In collectibles, Enterbay has figurines, Factory Entertainment is making replicas of props and gadgets, Kotobukiya has created PVC statues, and Studio Art & Technology is also making prop replicas. Other licensees have signed on for apparel and accessories.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Greenlight Teams Up With Ford Explorer and the New York Yankees for Yankee Ford Explorer Night

On Wednesday, June 29, the New York Yankees are hosting the Yankee Ford Explorer Night, a family-friendly event that includes giveaways and prizes. Greenlight Toys has teamed up with the New York Yankees and Ford Explorer to create a 1:64 2011 Ford Explorer replica in full Yankees regalia for the game. The first 18,000 fans who attend and are 14 years old or younger will receive a complimentary die-cast 1:64 2011 Explorer as they walk in. One lucky fan will receive a full size Ford Explorer, courtesy of Northeast Ford Dealers, with the same Yankees theme as the version from Greenlight.

Greenlight also plans to incorporate the 1:64 Ford Explorer model into its regular offerings, including a police-themed vehicle for its series, Hot Pursuit.