Disney Expands Marvel’s Guardians of the Galaxy Merchandise Ahead of the Holiday Season

GG-408-1.EM Product Shot[2]Following the box office success of Marvel’s Guardians of the Galaxy, Disney Consumer Products will launch new toys for the holiday season. The product release will coincide with the DVD and Blu-Ray launch of the film on December 9.

The new toy and collectible lineup will include KIDdesigns‘ Dancing Groot toy. Other key products include Funko‘s POP! Marvel: Dancing Groot Bobble-head, Funko’s Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible, Hot Wheels‘ Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush, and Dragon Models’ Marvel’s Guardians of the Galaxy Star-Lord Model Kit.

Disney Infinity: Marvel Super Heroes Gains Fan Favorites Yondu and Falcon

MarvelSuperHeroes.FalconDisney Interactive has added two more characters to its Disney Infinity: Marvel Super Heroes line-up. There’s Yondu, from Marvel’s Guardians of the Galaxy movie, and Captain America’s loyal ally, Falcon.

The arrow-shooting leader of the outlaw band known as the Ravagers, Yondu will be playable in Marvel’s Guardians of the Galaxy Play Set, as well as in Toy Box 2.0. He will also make an appearance in the Marvel Team-Up: Yondu Power Disc.

Sam Wilson, codename Falcon, has been added to both Marvel’s Avengers Play Set and Toy Box 2.0. The character features EXO-7 wing pack and Hardlight Feathers, and other characters can also fly like Falcon when players use the Falcon’s Wings Power Disc.

Disney Infinity: Marvel Super Heroes arrives at North American retail stores on September 23, and Yondu and Falcon will be available next year.

Marvel’s Guardians of the Galaxy Licensed Products Set to Explode at Retail

guardians of the galaxy poster 2. jpgToy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.

To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.