The Federal Trade Commission Releases Revised Green Guides

Courtesy Of The Toy Industry Association

The Federal Trade Commission (FTC) revised its Guides for the Use of Environmental Marketing Claims to make sure that marketers’ claims about the environmental attributes of their products are truthful. The revisions include updates, modifications, and clarifications to current guides. The FTC also added new sections featuring information on the usage of carbon offsets, green certifications and seals of approval, free-of and non-toxic claims, and renewable energy and materials claims. Other modifications include caution against making broad, unqualified claims about products that are environmentally friendly or eco-friendly.