The National Building Museum in Washington, D.C., will attempt to set a new Guinness World Record by creating the world’s tallest construction toy tower out of Superstructs at The Big Build, a festival taking on September 20. The tower will be built in collaboration with WABA Fun LLC, and will be constructed to surpass the previous record of 114 feet. A team of engineers from the Southern Methodist University Lyle School of Engineering won a competition to design the structure and will be on hand to see its completion. A Guinness World Records representative will confirm the record at 3 p.m.
LeapFrog Enterprises Inc. has named Mia Hamm the company’s official spokesperson for LeapBand. Hamm will help bring awareness to the benefits of getting children up and active every day. The LeapBand is LeapFrog’s new wearable activity tracker, designed for children to encourage active play and healthy habits as they nurture their personalized pet. The more active a child is, the more points they can earn for their virtual pet and unlock additional levels of play and rewards. Hamm has been honored more than any soccer player in history, including being a two-time women’s FIFA player of the year, five-time U.S. Soccer Player of the Year, two-time Olympic Gold medal winner, and two-time World Cup Champion. [Read more...]