Rubie’s Attempts to Break Guinness World Record on May 7

RubiesWorldRecordRubie’s Costume Co. is a silver level sponsor for the Bentonville Film Festival (BFF), which is kicked off on Tuesday and runs until May 7 in Bentonville, Ark. BFF is an annual event that celebrates women and diversity in entertainment media. Founded by actress Geena Davis and entrepreneur Travis Drinkwater, the festival will deliver sustainable solutions and initiatives to support its mission in the entertainment industry. [Read more...]

Lalaloopsy Fans Invited to Help Break Pajama Party World Record

Lalal.PJPartybanner In just under two weeks, the Lalaloopsy World’s Largest PJ Party is scheduled to take place, in which MGA Entertainment will attempt to break the official Guinness World Record for most slumber party participants in multiple locations. The current record stands at 34,000 girls.

LG.PJParty.cheatsheetLalaloopsy’s World’s Largest PJ Party will be held on November 15 from 7 to 10 p.m. ET, with live tweets and Facebook posts at and, respectively, from the event. Anyone can join the fun using the hashtag #LalaPJParty, and participants will have a chance to win prizes, answer trivia questions, and enjoy Lalaloopsy activities.

The graphic above has a checklist of items that PJ partygoers may want to gather in advance. In addition, fun graphics to print and use in Lala-selfies during the party can be downloaded from the following Dropbox site.

FS-USA/Mega Marbles to Sponsor World’s Largest Marble Tournament Attempt

marblesFS-USA/Mega Marbles was named the official sponsor of The Toy and Miniature Museum‘s attempt to break a Guinness World Record—the World’s Largest Marble Tournament—on June 8 in Kansas City, MO. Players can learn to play the marble game of Ringer, a simple marble game that teaches cooperation, hand-eye coordination, and sportmanship, and compete for the grand prize. All participants earn a free bag of Mega Marbles and complimentary admission at the museum for the day.

The museum won the record for the World’s Largest Marble Tournament with 677 participants in 2008, but in 2010 the record was overtaken by a new record of 876 plays. Particpants of all ages are welcome, and families, as well as groups, are invited to enjoy the day. Marble rings will be set up on the floor and on tables, so it is recommended that participants be able to kneel or stand for 30 minutes. Rich Maxwell, author of Collecting Marbles: A Beginner’s Guide and Let’s Play Marbles: Learn to Shoot the Best Marbles Games will be the official tournament witness.

Participants who arrive between 9 a.m. and 9:45 a.m. can learn to play marbles before the event begins. The tournament will be located at Swinney Recreation Center on UMKC’s campus. Contact Tony Julo at (816) 235-8009 or to register.

Chicago Toy and Game Fair, Girl Scouts Hope to Earn Guinness World Record Patch

Top Trumps to Sponsor Girl Scouts of America; Quest for Most People Playing Cards at Same Time

Calling all Girl Scouts. Just when you thought you had sampled all of your favorites, the Chicago Toy and Game Group (ChiTAG) is proud to announce they will add another “sweet spot” in addition to all other events at the Chicago Toy & Game Fair, to be held on November 17 and 18 at Navy Pier. The Girl Scouts of America and Top Trumps at ChiTAG will attempt to set the Guinness World Record for “Most People Playing a Card Game Simultaneously in the Same City.” The game is scheduled for November 17 at 3 p.m.

The current record was set in 2010 while 2,292 people played the popular Spanish card game, Mus. Mus in El Correo, Spain. The Girl Scouts card game of choice will be Top Trumps

Each Girl Scout member to participate will receive an exclusive “Top Trumps Moshi Monsters Participation” patch. ChiTAG will offer free admission to the Fair to all uniformed Girl Scouts and Troop Leaders, as well as Girl Scout Family discount passes.

Top Trumps has selected Moshi Monsters as the featured licensed brand while sponsoring the Girl Scouts of America this fall. Both Top Trumps and Moshi Monsters will exhibit at ChiTAG in November. For more inquiries regarding ChiTAG, visit

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Video: Haywire Helps Set Guinness World Record for Rubber Chicken Toss