GUND delivered a donation of over one thousand cans of pet food to St. Hubert’s Animal Welfare Center, a nonprofit organization dedicated to the humane treatment of animals. The company pledged one pet food can to St. Hubert’s for every business card collected during this year’s North American International Toy Fair in New York City. During a live appearance from mini pig sensations Prissy and Pop, hundreds of visitors dropped off business cards to support St. Hubert’s. [Read more...]
GUND, under license by CBS Consumer Products, will bring the classic characters of Star Trek to life in soft plush. Each character will be dressed in the proper Star Fleet attire and featured as a plush animal. The initial launch will include Captain Kirk as a lion, Dr. Bones as a dog, Lieutenant Commander Spock as a cat, Lt. Uhura as a teddy bear and Scotty the Monkey. The launch of GUND’s new line coincides with the 50th anniversary of Star Trek’s first TV episode.
Products will be available in retail stores this spring.
GUND launched the How Do You Hug campaign, a social media-driven charitable effort that transforms expressions of love into real-world comfort for children in need. GUND fans can share joyful messages on social media using the How Do You Hug companion website to participate. Each shared message fills up the “Hug-O-Meter,” and for every milestone reached, GUND will make a donation of stuffed animals to a prominent charitable organization.
To participate,visit www.howdoyouhug.org.
Gund has revealed a new brand identity to reflect the personality of the company’s plush toys. The new look is meant to encompass Gund’s core values and highlights a new brand message to a wider audience.
The new branding will be rolling out across all products and platforms, starting with more than 200 items in Gund’s product release this year.
Gund will release a new product line under license with Huggy Buddha International. Brokered by Remarkable Brands Inc., this global, multi-year agreement covers all retail channels, including department stores, mid-tier specialty stores, and more. The product line will launch in early fall.
Gund, in partnership with Grumpy Cat, has donated more than 1,000 cans of cat food to St. Hubert’s Animal Welfare Center. The company promised to donate one can of cat food to the nonprofit organization for every business card collected during North American International Toy Fair.
Throughout the event, approximately 500 visitors dropped off business cards. The Grumpy Cat team, during an in-booth live appearance by Grumpy Cat, offered to match Gund’s donation for the final total.
At its annual general meeting held on Monday, the Toy Industry Association (TIA) announced the election of three new members to the TIA Board of Directors for two-year terms of office expiring in February of 2017. Nominated to serve their first terms on the TIA Board were Kerry Cunnion, senior vice president of sales at Tomy International; Howard Kahn, chairman of Madame Alexander and CEO of Kahn Lucas; and Bruce Raiffe, president of Gund. [Read more...]
This year, Gund is expanding several popular licensed product lines with new characters, costumes, and formats. Licenses include Sesame Street; Peter Rabbit; Boo, the World’s Cutest Dog; Grumpy Cat; Curious George; and Uglydoll. The expansions include backpack clips and sound toys for Peter Rabbit, and wearable scarves, hats, and earmuffs for Grumpy Cat. [Read more...]
Gund opens the year by adding more than 50 new products to its babyGund line, including a full range of plush, rattles, huggybuddies, and more based on its monkey character, Nicky Noodle, and its Bubbles the elephant. There will also be animal toys featuring hedgehogs, owls, and colorful dinosaurs, as well as new dolls with super-soft and distinctive rose-swirl fabric. [Read more...]