C2C Studios

Gund Names Bryan Bendavid as Senior VP of Sales and Marketing

8acf68e8-ccac-457a-ab02-b21a8f6e1471Gund has hired Bryan Bendavid as Senior Vice President of Sales and Marketing of the Gundimals Division. Bendavid brings more than 20 years of experience to the position, including 11 prior years at Gund and leadership-level positions at International Playthings LLC and Russ Berry & Co.

In the new position, Bendavid will be responsible for developing and implementing strategic growth initiatives that will expand Gund’s business into additional distribution channels worldwide.

GUND Donates More than One Thousand Cans of Pet Food

GUND Pet Food Donation PicGUND delivered a donation of over one thousand cans of pet food to St. Hubert’s Animal Welfare Center, a nonprofit organization dedicated to the humane treatment of animals. The company pledged one pet food can to St. Hubert’s for every business card collected during this year’s North American International Toy Fair in New York City. During a live appearance from mini pig sensations Prissy and Pop, hundreds of visitors dropped off business cards to support St. Hubert’s. [Read more...]

GUND Launches Star Trek Plush Animals

Screen Shot 2016-02-22 at 10.30.49 AMGUND, under license by CBS Consumer Products, will bring the classic characters of Star Trek to life in soft plush. Each character will be dressed in the proper Star Fleet attire and featured as a plush animal. The initial launch will include Captain Kirk as a lion, Dr. Bones as a dog, Lieutenant Commander Spock as a cat, Lt. Uhura as a teddy bear and Scotty the Monkey. The launch of GUND’s new line coincides with the 50th anniversary of Star Trek’s first TV episode.

Products will be available in retail stores this spring.

GUND Launches “How Do You Hug” Charity Campaign

Gund Bear Image

GUND launched the How Do You Hug campaign, a social media-driven charitable effort that transforms expressions of love into real-world comfort for children in need. GUND fans can share joyful messages on social media using the How Do You Hug companion website to participate. Each shared message fills up the “Hug-O-Meter,” and for every milestone reached, GUND will make a donation of stuffed animals to a prominent charitable organization.

To participate,visit www.howdoyouhug.org.

Gund to Launch New Huggy Buddha Product Line

Gund.Large Huggy BuddhaGund will release a new product line under license with Huggy Buddha International. Brokered by Remarkable Brands Inc., this global, multi-year agreement covers all retail channels, including department stores, mid-tier specialty stores, and more. The product line will launch in early fall.

[Read more...]

Gund, Grumpy Cat Donate More than One Thousand Cans of Cat Food

GundDonateGund, in partnership with Grumpy Cat, has donated more than 1,000 cans of cat food to St. Hubert’s Animal Welfare Center. The company promised to donate one can of cat food to the nonprofit organization for every business card collected during North American International Toy Fair.

Throughout the event, approximately 500 visitors dropped off business cards. The Grumpy Cat team, during an in-booth live appearance by Grumpy Cat, offered to match Gund’s donation for the final total.

Toy Industry Association (TIA) Elects New Leadership at Annual General Meeting

TIAAt its annual general meeting held on Monday, the Toy Industry Association (TIA) announced the election of three new members to the TIA Board of Directors for two-year terms of office expiring in February of 2017. Nominated to serve their first terms on the TIA Board were Kerry Cunnion, senior vice president of sales at Tomy International; Howard Kahn, chairman of Madame Alexander and CEO of Kahn Lucas; and Bruce Raiffe, president of Gund. [Read more...]

Gund Creates New Line of Pusheen Products

Feb9.PusheenGund is bringing feline Internet sensation Pusheen to life in a new line of plush. The chubby gray tabby cat, known for her love of cuddles, snacks, and dress-up, was one of the seven original Facebook sticker sets. [Read more...]

Gund Adds to Its Core Line and Licensed Properties

GundLogoThis year, Gund is expanding several popular licensed product lines with new characters, costumes, and formats. Licenses include Sesame Street; Peter Rabbit; Boo, the World’s Cutest Dog; Grumpy Cat; Curious George; and Uglydoll. The expansions include backpack clips and sound toys for Peter Rabbit, and wearable scarves, hats, and earmuffs for Grumpy Cat. [Read more...]