China Toy Fair


Spin Master Entertainment Launches its First Preschool Animated Series, Paw Patrol

PawPatrolSpin Master Entertainment, in association with Nickelodeon, launches its first solely owned intellectual property, Paw Patrol. Paw Patrol, based on a concept by Keith Chapman (Bob the Builder), with animation from Guru Studio (The Backyardigans and Justin Time), is set to premiere August 12 on Nickelodeon in the U.S., followed by the Canadian premiere on TVO and Knowledge Network on September 2. The series will begin airing on Nickelodeon’s international channels in the fall.

Paw Patrol is a CG-animated series starring a pack of six heroic puppies–Chase, Marshall, Rocky, Rubble, Zuma, and Skye–led by a tech-savvy, 10-year-old boy, Ryder. The series focuses on citizenship, social skills, and problem-solving. The Paw Patrol work together to protect the Adventure Bay community believing that “No job is too big, no pup is too small!”

Spin Master is responsible for producing and distributing Paw Patrol in Canada through broadcast partners TVO and Knowledge Network, as well as owning the worldwide toy rights. Nickelodeon licensed from Spin Master the global (excluding Canada) distribution rights for the show on behalf of Viacom International, as well as ancillary exploitation rights, including licensing and merchandising.