Guru Studio Names Toy State as Master Toy Partner for Netflix Series

ToyStateLogoGuru Studios named Toy State as its master toy licensee for its Netflix Original preschool animated series, True and the Rainbow Kingdom. The deal was brokered by Guru’s licensing agency, Brand Central.

Toy State will create a robust product line featuring figures, role play, plush, play sets, and dolls, marking a major expansion into new product categories as part of the company’s overall global growth strategy.  [Read more...]