Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair

WB Consumer ProductsWarner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases.

Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles.

WBCP’s toy partners will also release toys and collectibles based on The Hobbit Trilogy. The Bridge Direct and Vivid Group will support the film series with new figures. Additional partners include Eaglemoss, Funko, Kosmos, and Ravensburger.

The Wizard of Oz will celebrate its 75th anniversary with Mattel‘s new line of dolls for The Wizard of Oz Barbie collection. Enesco, Tonner Doll, and Madame Alexander will each offer collectible figures. Warner Bros. will also continue its There’s No Place Like Home campaign in partnership with Habitat for Humanity. Gone with the Wind will also mark its 75th anniversary with new collectible figures from Madame Alexander and Tonner Doll. Mattel will offer an anniversary Barbie collection and Enesco will introduce a stone resin figure. [Read more...]

Mattel’s Fourth Annual 12 Days of Play Program Impacts More Than 100,000 Children

MattelChildrenFoundationMattel has started its fourth annual global Mattel 12 Days of Play program, a series of holiday-themed philanthropic events that will give the gift of play to more than 100,000 children in more than 30 countries. Mattel 12 Days of Play brings Mattel employees together to impact the lives of children at underserved schools, hospitals, food banks, orphanages, and other community organizations around the world with a variety of play, toys, and fun activities.

In the Los Angeles area alone, more than 2,000 volunteers are joining children at inner-city elementary schools and the Mattel Children’s Hospital UCLA. Working with its signature partner Playworks, as well as LA’s Best and other local organizations, Mattel will create a total of eight Winter Wonderlands. The play areas have approximately 400 tons of snow combined, where an estimate of 5,000 kids ages 6 to 11 can play.

These events feature real falling snow and activities such as sledding, ice skating, racing Hot Wheels cars down a 40-foot track, photo opportunities with real-life Barbie, a chance to meet Mr. and Mrs. Claus, and plenty of toys. On December 5, Mattel’s global headquarters in El Segundo, Calif. was covered in more than 100 tons of snow and real flakes fell from the sky. Kids were also able to sled down three tracks and drive Power Wheels through an obstacle course. [Read more...]

Photos: Children’s Author Todd Parr and Stouffer’s at BlogHer

At this year’s BlogHer Conference, held August 6-7, the Stouffer’s booth featured children’s author Todd Parr. At the booth, Parr greeted and met with attendees as he promoted his new book, Let’s Fix Dinner. Visitors to the booth received specially designed placemats by Parr, customized illustrations, and had the chance to win Let’s Fix Dinner prizes.

The new book, developed in conjunction with Stouffer’s, builds off the www.letsfixdinner.com website, which aims to bring families together for regular dinners. For every book sold, Stouffer’s is donating the net proceeds ($4 per book) to Habitat for Humanity, with a guaranteed minimum donation of $125,000 and a maximum donation of $200,000. The donation program will run through December 31, 2011 or sooner if determined by the sponsor. SupperTime Entertainment serves as Parr’s marketing and licensing partner.

More photos after the jump.

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Stouffer’s Teams with Author for Let’s Fix Dinner Book

Stouffer’s has teamed up with author and illustrator Todd Parr for a new children’s book called Let’s Fix Dinner. Kids will be drawn to the colorful pages and easy-to-read text, while the book’s message of the many benefits of a family dinner may resonate with parents.

Additionally, for every book purchased, Stouffer’s will donate the net proceeds, $4 per book, to Habitat for Humanity, with a guaranteed minimum donation of $125,000, up to a maximum donation of $200,000. The donation program is slated to end December 31, 2011, or sooner as determined by the sponsor.

[Read more...]