Disney Celebrates Valentine’s Day With Mickey and Minnie Collection

Feb10.ValentinesA new line of Disney Mickey Mouse and Minnie Mouse products are rolling out just in time for Valentine’s Day. The collection includes fashion, accessories, and sweets in a number of stores.

The “So Sweet” collection is available at Target, featuring chocolate-filled mugs and chocolate covered pretzels. Children’s Mickey and Minnie graphic tees and accessories will be available at Macy’s, Children’s Place, Target, and the Disney Store. Women’s Mickey and Minnie tees are available from Delia’s, Wet Seal, and the Disney Store. Hallmark also has Valentine’s Day cards featuring the couple along with the “itty bitty” plush collection.

Disney Launches Back-to-School and Party Goods Ranges

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Disney Consumer Products has launched range of back-to-school items inspired by Disney, Disney Channel, Disney Junior, and Marvel characters. The range includes apparel, backpacks, school supplies, home décor, books, and digital apps. The items from the back-to-school collection are available at retailers including Target, Walmart, Kmart, jcpenney, Forever 21, Hot Topic, Nordstrom, and Claire’s as well as the Disney Store, disneystore.com, and the iTunes store.

Disney has also partnered with Hallmark for the Hallmark Dream Party products line. The line features Disney, Pixar, and Marvel characters and goes beyond plates and napkins to include party favors, décor, activities, and accessories. Some of the themes in the line are Disney Princess: The Royal Event of the Year, Disney-Pixar Cars: The Birthday Grand Prix, and Spider-Man: Spider Heroes Unite. The party collection can be found at Walmart and other party specialty stores.

Hallmark Adds New Style to Text Bands Collection

Hallmark adds new kid-friendly style bands featuring popular characters, shows, and singers.

Australian teen singer and songwriter, Cody Simpson, will be featured on a style band at participating Hallmark Gold Crown stores. Disney show Shake It Up! will also be featured on the new style bands. The bands allow kids to trade messages by bumping fists or  shaking hands. Kids can also showcase their own style by changing their band to match their outfits, moods, and interests.

To check out the full collection of style bands, watch Text Bands in action, and view Text Bands celebrity videos and photos, visit www.textbands.com.

Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2

Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.

Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.

CBS Announces Plethora of TV Products From Comic-Con

Yesterday at Comic-Con in San Diego, CBS Consumer Products and its affiliates announced a slew of new products based on the Star Trek brand.

Hallmark will release a lineup of Christmas 2010 ornaments based on the Star Trek property, including Captain Kirk, Spock, Kirk vs. Spock/“Amok Time,” and the U.S.S. Enterprise from the 2009 movie. Hallmark is also giving a sneak peak at its holiday 2011 prototypes.

IDW‘s lineup of new graphic novels and comic books will include those based on Star Trek, while Rocket World has announced the release of limited-edition Starfleet I.W.G. figurines that feature Original Series accessories. Rubie’s will release a new series of The Original Series, The Next Generation, and Star Trek costumes including a Gorn mask and  Spock romper, and to promote its Starfleet Academy young adult books, due out in December, Simon and Schuster is handing out postcards for advanced reader copies.

In Twilight Zone news, Bif Bang Pow revealed four new eight-inch action figures depicting the Gremlin, Masked Man, Kanamit, and Devil. Eight more bobble heads and figurines are expected to be announced later during Comic-Con.

Photo Credit: TrekMovie.com

Fox Consumer Products Announces Glee Merchandising Program

Twentieth Century Fox Consumer Products has announced the launch of a merchandising program for the Fox television series Glee. Merchandising plans have been announced for interactive products, apparel and accessories, publishing, electronics and games, and bedding and beauty.

Fox Consumer Products has partnered with Konami Digital Entertainment to produce Karaoke Revolution Glee, which will be release for the Wii this fall. “Gleeks” will be able to sing along with performances from the first season.

Little, Brown Books for Young Readers will release a series of Glee original novels, along with a deluxe gift book. C&D Visionary, Inc., will release stickers, patches, magnets, and temporary tattoos in the U.S. and Canada. Other licensees include Trends International, LLC for bookmarks and posters; P.C. Woo, Inc. for holiday gift sets; Sky High International for branded pens, planners, and other school supplies; and Hallmark for a line of greeting cards.

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The Toy Book’s Toy Report 12/01/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09.

To view click here.

ESPN and Hallmark Launch New Partyware

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ESPN and Hallmark have launched a new line of personalized partyware featuring X Games themes. Buyers are able to personalize the paper plates with their own images and text at Hallmark.com. The plates are available for purchase on Hallmark’s website, and retail at $10 for ten plates.

Playmates Toys Reintroduces Rainbow Brite

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Rainbow Brite returns to the doll scene with a makeover. Master toy licensee Playmates Toys will introduce a new Rainbow Brite doll collection at Toys “R” Us and Target stores in spring 2010. The collection will include 10-inch dolls of Rainbow Brite and her two friends Moonglow and Tickled Pink, fashioned in their signature bright dresses, accessories, and boots. The collection also includes a 15-inch Rainbow Brite doll and the gang’s horse companions: Starlite, Shimmer, and Sunriser.

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