HoliDAY of Play 2015

NRF: More Than 157 Million Americans to Celebrate Halloween

More than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey. The average person celebrating will spend $74.34 as opposed to $77.52 last year. Total spending on the holiday is expected to reach $6.9 billion.

Consumers celebrating Halloween plan to spend an average of $27.33 on costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large, and small costumes. Those celebrating will spend the most on adult costumes ($1.2 billion), and will spend $950 million on children’s costumes and $350 million on costumes for pets. An estimated 68 million Americans will dress up this Halloween, and another 20 million pet owners will dress up their pet.

Click here to read more of the survey’s statistics.

LEGO Scooby-Doo Mystery Tour Releases Schedule of Eight Cities

characterArt-legoPromo-SDScooby-Doo and the Gang will visit eight U.S. cities this Halloween season, courtesy of the LEGO Scooby-Doo Mystery Tour. In celebration of the recently released LEGO Scooby-Doo building sets, Warner Bros. Consumer Products, in partnership with the LEGO Group, is launching the multi-city mall tour beginning this upcoming Saturday.

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Rubie’s Introduces Marvel’s Ant-Man Costume Collection

RubiesLogoRubie’s Costume Co. Inc. has joined forces with Marvel to produce officially licensed costumes, masks, and accessories for Ant-Man, the latest installment in the Marvel cinematic universe.

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Rubie’s Costume Co. Launches Marvel’s Avengers: Age of Ultron Costume Collection

AvengersAgeofUltroncostumesRubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.

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Disguise Receives Seasonal Vendor of the Year from Target

DisguiselogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., received the 2014 Vendor of the Year Award for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.

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Jakks Pacific Secures Worldwide Agreement for Halo Large-Scale Figures and Costumes

jakks_logoJakks Pacific Inc. has secured a licensing agreement for multiple product categories based on Microsoft Studios‘ video game, Halo. The agreement grants Jakks Pacific worldwide rights to produce large-scale action figures based on the property, including the upcoming, Halo 5: Guardians, debuting this fall. [Read more...]

Robert Bauer to Serve as Director of Sales for Rubie’s Canada

rubielogoRobert Bauer has joined Rubie’s Canada as its director of sales. He brings more than 20 years of experience in independent account sales, specifically in the Halloween and party industries. Bauer also brings an in-depth knowledge of the Canadian market, based on many years of experience in developing products and programs for every sector.

Bauer will be responsible for sales at the company’s independent accounts throughout Canada, working closely with senior executives at both Rubie’s Canada and Rubie’s USA.

HIA and Urban Expositions to Take Over Management, Production of Halloween & Party Expo

The Halloween Industry Association (HIA) and Urban Expositions will acquire Halloween & Party Expo from its current owners, H&P Expo LLC. Scheduled for February 6 to 9 at the New Orleans Convention Center, the event will be operated by H&P Expo. HIA and Urban Expositions will take over the event immediately following next year’s edition.

Under the new partnership, Urban Expositions will be responsible for managing all aspects of the event including sales, operations, marketing, and promotion with guidance and expertise provided by HIA. Urban Expositions and HIA will focus their efforts on increasing awareness of the event, expanding the selection of the product mix and growing the show into an internationally recognized event for the Halloween industry.

Future editions of Halloween & Party Expo will also take place in New Orleans, with dates of January 20 to 23, 2016; and January 14 to 17, 2017.

Jakks Pacific Reports Third Quarter Results

Disney Frozen Snow Glow Elsa doll

Jakks Pacific Inc. reported results for the company’s third quarter ended September 30. Net sales for the third quarter increased to $349.4 million, up 12 percent from net sales of $310.9 million reported in the comparable period last year. Reported net income for the third quarter increased 16 percent to $44.1 million, or $1.03 per diluted share, compared to reported net income last year of $36.6 million, or $1.11 per diluted share.

Net sales for the nine months ending September 30 increased 12 percent to $556.0 million compared to $495.2 million last year. Reported net income for the nine-month period was $18.7 million, or $0.61 per diluted share. This compares to a net loss for the first nine months last year of $37.8 million, or $1.73 per diluted share. Strong sales of the Frozen Snow Glow Elsa doll and Light Up Musical Dresses, Disguise Halloween offerings, Nintendo plush and figure products, and licensed large-scale figures contributed to the company’s improved third quarter results.

Spirit Halloween to Host Annual Spirit of Children Program

SpiritofChildrenSpirit Halloween will continue its annual Spirit of Children program, which brings Halloween cheer and festivities to hospitalized children by hosting more than 84 events in conjunction with Child Life departments throughout the U.S. and Canada.

Special guests at select Spirit of Children parties will include Warner Brothers’ Batman, Saban‘s Power Rangers Super Megaforce; Nickelodeon‘s Teenage Mutant Ninja Turtles, Dora the Explorer, and Bubble Guppies; DreamWorks Animation‘s Puss in Boots, Skipper from Penguins of Madagascar, and more.

This year, Spirit of Children’s goal is to raise $5.2 million—bringing its total contribution to more than $21 million donated since the program’s inception in 2006.

Shoppers can donate to the Spirit of Children program online or in a Spirit Halloween location. The funds raised will go to the location’s closest hospital. Spirit Halloween shoppers who make at least a $2 donation will receive a Spirit of Children bracelet.

All funds raised are donated to participating Child Life departments across North America and focus on the emotional and psychological well being of hospitalized children while doctors and nurses focus on their medical needs.