China Toy Fair


Nickelodeon Suites Resort to Kick Off Halloween Nick-or-Treat Celebration in October

nickelodeon suites resortNickelodeon Suites Resort (Nick Hotel) is inviting guests to join the fun of its annual Halloween Nick-or-Treat, and celebrate the scariest holiday of the year with slime, treats and a ghoulish good time. Starting on October 4, and continuing every weekend of the month, guests can dress in their favorite costume and collect treats from Nickelodeon characters at Nick-or-Treat stations around the resort.

During Nick-or-Treat, guests will enjoy other activities, including a Spooky Splash Bash at the Lagoon Pool where they can play Halloween-themed games, slide down one of seven water slides, and get slimed. Guests are encouraged to wear a costume during the festivities or borrow one from the hotel. Every child participating in Nick-or-Treat will receive a Power Rangers-themed trick-or-treat bag with toys, removable tattoos, and more.

Beginning this month, Nickelodeon Suites Resort will offer special stay packages and Florida resident rates. More information can be found at nickhotel.com.

Douglas Company Releases New Halloween Plush

June26 Douglas Company 2The new Halloween plush at Douglas Company includes six new characters: Whodini Puff Black Cat, Cotton Ball Puff White Cat, Patch Puff Black and White Cat, Mouscarade Mouse, and two finger puppets, Boris Bat and Webber Spider.

Whodini Puff Black Cat is all black with dark purple accents on the insides of his ears and the insides of his wings. Cotton Ball Puff White Cat is pure white with a pink nose and bright orange on the inside of her ears and face mask. The Patch Puff Black and White Cat has an orange middle and a pumpkin leaf cap on his head, and Mouscarade Mouse wears a tutu and an orange satin bow on her ear.

These plush families will be available in specialty gift and toy stores in the U.S. and Canada this September.

Disguise Receives Vendor Partner of the Year Award from Spirit Halloween

DisguiselogoDisguise, the Halloween costume division of Jakks Pacific Inc., has received the Vendor Partner of the Year Award from Spirit Halloween for its contributions to the costumes and accessories categories. The award is based on innovations, new licenses, service level, and strategic approaches to sales and profit.

“We are honored to receive the Vendor Partner of the Year Award from Spirit Halloween,” said Joe Anton, president of Disguise. “It has been a pleasure collaborating with the entire Spirit team on unique Disguise programs to make Spirit stores the ultimate Halloween destination for families. Our partnership with Spirit Halloween has allowed us to create unique products not offered in any other retail channel while increasing sales year after year.”

Rubie’s Introduces Captain America: The Winter Soldier Costume Collection

Apr7.CapAmericaRubie’s Costume Company will offer costumes, masks, and accessories inspired by Marvel’s Captain America: The Winter Soldier from Marvel Studios, and distributed by Walt Disney Studios Motion Pictures. The costume collection will be available in children, tween, and adult sizes and includes Captain America himself, Black Widow, and the Winter Soldier. It will be available by Rubie’s for this Halloween season. 

Jakks Pacific, Saban Renew Licensing Agreement

Jakks Pacific has renewed its licensing agreement with Saban Brands to produce Power Rangers Halloween costumes and accessories for kids and adults. In addition, the agreement has expanded to produce Hero Portal, a next generation system. Power Rangers Super Megaforce costumes and the Hero Portal system will hit the shelves nationwide this fall.

COMMENTARY: Costumes Aren’t Just for Halloween

Halloween may be over, but costumes are still alive and well in many households. I don’t know about you, but I definitely got more than one night’s use out of my costumes as a kid. In fact, we had a whole dress-up box full of Halloween costumes, dance recital outfits, wigs, tutus, etc. My mom would find extras at yard sales or after-Halloween clearance sales. My neighborhood friends and I used them all year long, whether playing house, coming up with plays and performances (that our parents graciously endured), or just for the fun of it. Here are a few fun costumes that kids can enjoy any time, inspired by some of my favorite disguises of Halloweens past: [Read more...]

COMMENTARY: Boo! Halloween Toys That Outlast the Season

by Laurie Schacht, Toy Insider Mom

zombieLast year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty much canceled parties and trick-or-treating. So this year I hope to see all our favorite ghosts and goblins make a big comeback.   

Who will you be this year? The Marvel superheroes will be strong sellers. Lets face it: what kid doesn’t want to save the world—and what adult doesn’t want a few hours to be “that hot” at a grown up party dressed up as Iron Man or Wonder Woman!

For little girls, if you haven’t purchased their Doc McStuffins or Sofia the First costumes yet, good luck finding them. I’ve yet to meet a 4-year-old girl that hadn’t loved one or both of these new favorite characters. Boys are loving Jake and his Never Land Pirates, Skylanders, Trash Pack Kids, and Slugterra.

But it’s not just in the costume. There are some great additions to the two hottest video games with Halloween themes this year that I need to share. Skylanders Giants released their special Halloween edition called Eye-Brawl. It’s sports a pumpkin head and a skeleton head at his feet. Disney Infinity will let kids build their own Halloween town in Toy Box mode, with the Pumpkin King throwing pumpkins at other characters, including the newly released Jack Skellington. [Read more...]

Power Rangers Megaforce Halloween Line-Up Includes New Costumes, Safety Video, and More

Power.RangerSaban’s Power Rangers Megaforce celebrates this Halloween season with a variety of Power Rangers activities throughout October, including a Halloween safety campaign that highlights safety tips for kids to use while trick-or-treating. The video can be viewed either at the Power Rangers YouTube site or below.

Power Rangers costumes, including all-new Power Rangers Megaforce costumes, are available at Spirit Halloween locations nationwide and online. The Power Rangers have also joined forces with Spirit Halloween for a second annual Power Rangers Spirit of Children Week, in which the Power Rangers Megaforce will visit 16 hospitals across the country to entertain young patients, bringing the Halloween spirit to life. [Read more...]

COMMENTARY: Halloween Toys Extend the Spooky Season

It’s that spooky time of year again! Stores are setting up Halloween-themed displays, such as Toys “R” Us‘ Trick “R” Treat Boo-tiques in store and online, which are stocked with Halloween must-haves to help parents and their little ones prepare for the spooky season. The seasonal costume stores are popping up again all over the city—and I could not be more excited. With a flair for the dramatic, Halloween is one of my favorite times of year. It’s full of fun disguises and costume, elaborate makeup and wigs, and, of course, candy.

Another great thing about the Halloween season though are themed toys, music, and other products that help kids celebrate the season in more ways than just trick-or-treating.

spotitSpot it! Halloween, from Blue Orange Games, is part of the company’s popular Spot it! line. The game is a card game featuring 55 circular cards packaged in a collectible tin canister that’s easy to travel with. There are dozens of spooky symbols, and each card features 8 of them. There are five different games you can play with Spot it!, but in every variation the goal is the same: be the first to spot matching symbols between two cards. The Jack-o-lanterns, cobwebs, ghouls, zombies, and more put players in the Halloween spirit. [Read more...]

Creatures of Delight Fuse Fangs and Fun

There is a softer side to all kinds of fictitious creatures: from Yetis, aliens, and trolls, to dragons, human-devouring plants, and purple dinosaurs.

Tom Kopian, artist and creator behind Creatures of Delight, a line of specialty, handcrafted monster toys, works with a small team and his 11-year partner, Stewart Buffaloe, to make one-of-a-kind creatures using a variety of molds and his patented latex-fiber blend material.

Large Feed Me Creature

The creatures are a combination of creepy and cute and appeal to a broad demographic. Though the line is composed mostly of traditionally scary, fictional monsters, their vibrant color palettes and bright-white smiles make them appeal to girls as much as boys. “I think essentially the toys are gender neutral. They are rough and tough monsters, so it can be a boy thing, but girls like some of the cuter pieces like Snarl, Floyd, and the Grudges. It is not definitively a boy or girl thing,” Kopian explains. [Read more...]