More than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey. The average person celebrating will spend $74.34 as opposed to $77.52 last year. Total spending on the holiday is expected to reach $6.9 billion.
Consumers celebrating Halloween plan to spend an average of $27.33 on costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large, and small costumes. Those celebrating will spend the most on adult costumes ($1.2 billion), and will spend $950 million on children’s costumes and $350 million on costumes for pets. An estimated 68 million Americans will dress up this Halloween, and another 20 million pet owners will dress up their pet.
Click here to read more of the survey’s statistics.