Party City and Warner Bros. Consumer Products extended their portfolio licensing partnership to develop and market a full range of costumes and costume accessories that will be available for Halloween. Warner Bros. properties, such as The Wizard of Oz, Harry Potter, and Scooby Doo, will be available at Party City and Halloween City retail locations. Next year, Party City will also offer a range of costumes and accessories of DC Comic Super Heroes including Batman, Superman, and Wonder Woman.
Rubie’s Costume Co., the industry leader in licensed Halloween costumes and dress up, was awarded the Seasonal Supplier of the Year Award from Walmart. The award was presented at Walmart’s Year Beginning Meeting on Jan 12.
Jakks Pacific has secured a multi-category licensing agreement with Cartoon Network Enterprises for The Powerpuff Girls. Disguise Inc., the Halloween costume division of Jakks Pacific, will produce Halloween costumes and accessories based on the animated series. The agreement also gives Jakks Pacific the rights to manufacture and distribute everyday dress-up and accessories to all channels in North America.
The Powerpuff Girls costumes from Disguise and the dress-up items and accessories from Jakks Pacific are scheduled to be available at retailers nationwide next year.
More than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey. The average person celebrating will spend $74.34 as opposed to $77.52 last year. Total spending on the holiday is expected to reach $6.9 billion.
Consumers celebrating Halloween plan to spend an average of $27.33 on costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large, and small costumes. Those celebrating will spend the most on adult costumes ($1.2 billion), and will spend $950 million on children’s costumes and $350 million on costumes for pets. An estimated 68 million Americans will dress up this Halloween, and another 20 million pet owners will dress up their pet.
Click here to read more of the survey’s statistics.
Scooby-Doo and the Gang will visit eight U.S. cities this Halloween season, courtesy of the LEGO Scooby-Doo Mystery Tour. In celebration of the recently released LEGO Scooby-Doo building sets, Warner Bros. Consumer Products, in partnership with the LEGO Group, is launching the multi-city mall tour beginning this upcoming Saturday.
Rubie’s Costume Co. Inc. has launched a new line of costumes, accessories, wigs, and masks inspired by Marvel’s Avengers: Age of Ultron. Available in child and adult sizes, the officially licensed Marvel’s Avengers: Age of Ultron Collection includes Iron Man, Thor, Hulk, Captain America, Black Widow, Vision, Hawkeye, and the super villain, Ultron.
Disguise Inc., the Halloween costume division of Jakks Pacific Inc., received the 2014 Vendor of the Year Award for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.
Jakks Pacific Inc. has secured a licensing agreement for multiple product categories based on Microsoft Studios‘ video game, Halo. The agreement grants Jakks Pacific worldwide rights to produce large-scale action figures based on the property, including the upcoming, Halo 5: Guardians, debuting this fall. [Read more...]
Robert Bauer has joined Rubie’s Canada as its director of sales. He brings more than 20 years of experience in independent account sales, specifically in the Halloween and party industries. Bauer also brings an in-depth knowledge of the Canadian market, based on many years of experience in developing products and programs for every sector.
Bauer will be responsible for sales at the company’s independent accounts throughout Canada, working closely with senior executives at both Rubie’s Canada and Rubie’s USA.