Disguise Inc., the Halloween costume division of Jakks Pacific, secured a worldwide licensing agreement with Mojang and Microsoft to create children’s Halloween costumes, accessories, and everyday dress up based on Minecraft. Minecraft is a sandbox video game where players dig (mine) and build (craft) 3-D blocks within a large world of varying terrains and habitats to explore.
More kids this year will be celebrating Halloween dressed as their favorite superheroes, as princess costumes fall to the No. 2 spot after 11 years, according to the National Retail Federation’s 2016 Halloween Consumer Top Costumes Survey from Prosper Insights & Analytics. Spending on Halloween costumes is expected to reach $3.1 billion, with 67 percent of Halloween celebrants to purchase costumes this year. [Read more...]
Disguise Inc., the costume division of Jakks Pacific Inc., will launch a line of costumes and accessories based on Lego Ninjago and Lego Nexo Knight minifigures. The costumes will be available at retailers nationwide in September.
The Ninjago costumes will feature Kai, Lloyd, Jay, and Nya. The Nexo Knights costumes will feature Clay, Aaron, and Lance. The tunics resemble the LEGO minifigure style, while the Prestige costumes include minifigure pants. Each Ninjago costume has a long-sleeved tunic with print on the front and back and a metallic print emblem, while the Nexo Knights costumes include a long-sleeved tunic with padded shoulder armor detail and print on the front and back. [Read more...]
Rubie’s launched a line of licensed costumes, accessories, and masks based on Teenage Mutant Ninja Turtles: Out of the Shadows.
Available in child and adult sizes, the costumes are now available for this Halloween season. The collection will include jumpsuits, deluxe muscle chest costumes, costume tops, accessories, and masks of the heroes and villains from the film. Imagine by Rubie’s will also offer Teenage Mutant Ninja Turtles: Out of the Shadows dress-up costumes and accessories for children in separates and boxed sets.
Party City and Warner Bros. Consumer Products extended their portfolio licensing partnership to develop and market a full range of costumes and costume accessories that will be available for Halloween. Warner Bros. properties, such as The Wizard of Oz, Harry Potter, and Scooby Doo, will be available at Party City and Halloween City retail locations. Next year, Party City will also offer a range of costumes and accessories of DC Comic Super Heroes including Batman, Superman, and Wonder Woman.
Rubie’s Costume Co., the industry leader in licensed Halloween costumes and dress up, was awarded the Seasonal Supplier of the Year Award from Walmart. The award was presented at Walmart’s Year Beginning Meeting on Jan 12.
Jakks Pacific has secured a multi-category licensing agreement with Cartoon Network Enterprises for The Powerpuff Girls. Disguise Inc., the Halloween costume division of Jakks Pacific, will produce Halloween costumes and accessories based on the animated series. The agreement also gives Jakks Pacific the rights to manufacture and distribute everyday dress-up and accessories to all channels in North America.
The Powerpuff Girls costumes from Disguise and the dress-up items and accessories from Jakks Pacific are scheduled to be available at retailers nationwide next year.
More than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation’s Halloween Consumer Spending Survey. The average person celebrating will spend $74.34 as opposed to $77.52 last year. Total spending on the holiday is expected to reach $6.9 billion.
Consumers celebrating Halloween plan to spend an average of $27.33 on costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large, and small costumes. Those celebrating will spend the most on adult costumes ($1.2 billion), and will spend $950 million on children’s costumes and $350 million on costumes for pets. An estimated 68 million Americans will dress up this Halloween, and another 20 million pet owners will dress up their pet.
Click here to read more of the survey’s statistics.
Scooby-Doo and the Gang will visit eight U.S. cities this Halloween season, courtesy of the LEGO Scooby-Doo Mystery Tour. In celebration of the recently released LEGO Scooby-Doo building sets, Warner Bros. Consumer Products, in partnership with the LEGO Group, is launching the multi-city mall tour beginning this upcoming Saturday.