China Toy Fair


Rubie’s and AMC Partner for The Walking Dead Costumes

This Halloween, fans of The Walking Dead can dress up as their favorite zombie characters, thanks to a new partnership between Rubie’s Costume Company, Inc. and television network AMC. Rubie’s has produced officially licensed costumes, accessories, and masks based on the network’s original series. The products, inspired by the undead, are available in child, teen, and adult sizes.

AMC’s The Walking Dead tells the story of the months and years that follow after a zombie apocalypse. The series debuted last Halloween and has become the most-watched drama series in basic cable history for adults ages 18 to 49.

Power Rangers Kick Off Halloween Safety Campaign

Beginning this month, Saban Brands is launching a multi-platform national Halloween safety campaign featuring the Samurai Power Rangers and designed to reach parents and children at schools, in theaters, online, and at home.

Videos about Halloween safety featuring the cast from Power Rangers Samurai will air in movie theaters nationwide before PG- and G-rated films. Some of the tips include do not eat unwrapped candy, take a glow stick or flashlight along while trick-or-treating, never go trick-or-treating alone, stay in groups or with a parent, and more. Special bulletin board posters reinforcing safety guidelines will be distributed to more than 5,000 elementary schools across the country.

Additionally, the powerrangers.com/Halloween webpage will feature more Halloween safety tips, videos, activities, games, and resources. The Power Rangers will also be reaching parents and kids through parenting blogs, entertainment websites, and gaming portals.

Rubie’s Costume Co. Signs on for KISS Costumes

KISS and Rubie’s Costume Company have announced a worldwide licensing deal to re-create the iconic style of the blazing band that is always “Dressed to Kill.” KISS costumes, masks, wigs, and accessories for adults and children will ensure that the notorious Starchild, Demon, Spaceman, and Catman slay the scariest night of the year.

Legendary KISS is famous for its explosive live performances and outrageous rock and roll style. In a career spanning nearly four decades, the band has achieved record-breaking tours, album sales in excess of 100 million, a huge “KISS Army” fan base, and the most memorable look in all of rock history.

“I’ve always said you may not be able to look like KISS, but you can always feel like KISS. We’ve finally changed that, and I’m jazzed to see all the Starchilds and other KISS members in full uniform this year!” says Paul Stanley of KISS.

“With your new KISS costumes, you will release the Demon within you. You are the God of Thunder!” says Gene Simmons of KISS.

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Generator Rex Costumes to Come from Rubie’s

Rubie’s Costume Co., Inc. has signed a deal for Halloween costumes based on the action-adventure series Generator Rex. The upcoming Generator Rex costume line will be for kids and will be based on the most popular characters from the television show, such as Rex and his evil counterpart Van Kleiss. Rubie’s Costume Co. signed the deal with Cartoon Network Enterprises (CNE).

Photos: Camp Ronald McDonald for Good Times Halloween Carnival

Camp Ronald McDonald for Good Times hosted its 18th Annual Family Halloween Carnival on Sunday, October 24 in the Universal Studios Backlot. The event benefited Camp Ronald McDonald, which provides a cost-free sleep-away camp for children with cancer.

Street Surfing, maker of The Wave caster board and the Whiplash scooter, was one of the sponsors at the Halloween Carnival. More than 3,000 people attended the event including celebrities such as Gilles Marini and Rachel Griffiths (Brothers and Sisters); Billy Bush (Access Hollywood); Shar Jackson (Celebrity Fit Club: Boot Camp); Marissa Jaret Winokur (The Talk); Constance Marie (George Lopez); Rico Rodriguez (Modern Family); Alison Sweeney (Biggest Loser, Days of our Lives); Dan Benson (Wizards of Waverly Place); Daniella Monet (Victorious); Italia Ricci (Unnatural History, Secret Girlfriend); and Robbie Amell (True Jackson VP). Everyone had the opportunity to ride The Wave and Whiplash, as well as enter to win one of the many raffled off Street Surfing boards and other giveaways.

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NRF Releases Expected Top Costumes List for Halloween

Fairy Tale Princess costume by Rubie’s Costume Co., Inc.

For the sixth consecutive year, princess costumes will be the No. 1 costume for children this Halloween, according to a survey by the National Retail Federation. The NRF’s 2010 Top Costumes survey, conducted by BIGresearch, reports that 4.3 million children will celebrate Halloween dressed as a princess. According to the survey, witches are the preferred adult costume for this year (11.4 percent) and the No. 1 costume for pets is expected to be pumpkins (10.3 percent).

New to the Top Costumes for Children list is Buzz Lightyear (648,000) and Harry Potter characters (459,000). Nearly 1.8 million children will dress as Spider-Man (No. 2), and 1.7 million children will dress as a witch (No. 3).

For adults, vampires will take the No. 2 spot with 2.6 million adults dressing as the characters. Pirates are next on the list at No. 3 with 1.9 million adults. Nurse costumes returned this year at No. 4.

For pets, traditional costumes will reign such as a devil (9.7 percent), a witch (5.1 percent), a hot dog (3.9 percent), and a bee (3.6 percent).

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TRU Premieres “Bootiques” and Expands Holiday Pop-Up Stores

For this Halloween season, Toys “R” Us stores nationwide and Toysrus.com have introduced Halloween “bootiques” filled with costumes, accessories, candy, safety items, and more. The company has also expanded its Halloween safety product assortment, and has launched a new digital costume catalog online at Toysrus.com/Halloween. In addition to the new selection of safety products, parents and kids can prepare for Halloween night with Halloween safety tips at Toysrus.com/Safety.

Toys “R” Us has also announced plans to operate approximately 600 Toys “R” Us Express stores in malls and shopping centers nationwide, in addition to its 587 full-size Toys “R” Us stores in the United States. The new pop-up stores will add an additional 2.4 million square feet of toy-selling space for the holiday season. In addition, the company’s more than 260 Babies “R” Us stores will again offer a wider selection of toys for the holiday season.

THQ Announces Costume Quest for XBLA, PSN

THQ has teamed with developer Double Fine Productions, Inc. for a new video game, Costume Quest. The game puts players in the role of a brother and sister who move to a new town just before Halloween. Players take control of one avatar as other members of the party follow behind a la Grandia and Evolution.

As players visit houses to trick-or-treat, they collect candy corn, costume pieces, and special cards to be used later in the game. The version I saw last month featured several costumes for each of the four characters. One costume was a robot that (when activated during the game’s turn-based RPG-style battles) transforms the player into a robot warrior much like the mecha (the giant robots) from Robotech. [Read more...]