China Toy Fair


COMMENTARY: These New Japanese Toys and Games Aren’t Just for Kids, Part 2

So Japan has toys that are compelling enough for grown-ups to enjoy? Figures. No, I mean action figures. As I mentioned in part one of this commentary last week, Japan has some of the coolest action figures on the planet, and much of why has to do with that country’s toy-buying market, which skews older than, say, in the U.S.

However, a lot of that sophistication is now making its way over to this country, in the form of toys that are either imported from Japan, or have their roots there. Some are kids’ items that have double appeal among older audiences, while others are purposefully aimed at grown-ups. That’s a bit of a blanket statement, of course, as any toy can appeal to lots of different demographics for varying reasons. However, we have a feeling adults will want to get their hands on these particular figures once they’ve cleared customs–probably even more so than kids will.

Phil.April23.HikariTMNTThis spring, Funko will introduce its new line of Hikari Japanese Vinyl figures, which are inspired by the vinyl “kaiju” figures that have developed a considerable following among collectors in Japan. [Read more...]

Mattel to Acquire Mega Brands

logo_Mattel logoMattel Inc. and Mega Brands Inc. have signed a definitive agreement for Mattel’s acquisition, through a wholly owned subsidiary of Mattel Inc., of Mega Brands for $460 million.

The acquisition advances Mattel’s global growth strategy of building upon its world-class portfolio of brands by expanding into two of the fastest-growing toy categories. Mega Brands is the No. 2 player in the $4 billion construction building sets category with its Mega Bloks brand, as well as a competitor in the $2 billion arts and crafts category.

mega brands logoMattel’s portfolio of brands will complement Mega Brands’ flagship Mega Bloks brand and existing licensed brands, including Halo, Skylanders, Call of Duty, Assassin’s Creed, Power Rangers, Hello Kitty, and SpongeBob SquarePants. The acquisition will give Mattel the opportunity to broaden its relationship with its entertainment partners.

Mega Brands ranks among the top 15 toy companies globally in terms of sales, according to statistics published by The NPD Group last year. Additionally, the company achieved record sales of preschool construction toys. [Read more...]

Mega Bloks Halo Toymation Contest is Back

Mega Bloks will soon launch their second edition of the Halo Toymation Fest, a community-driven competition in which Halo fans can create and submit their own Mega Bloks Halo toymations (stop motion animations featuring toys) for a chance to win prizes. Fans can visit the the official 2012 Mega Bloks Halo Toymation website to learn more about the different genres of videos they will be allowed to submit, discover the panel of judges and the prizes to be won, and receive details about the voting criteria and tips on stop motion animation.

The winner and runners-up will get the chance to win prizes that include video production hardware and software, a variety of Mega Bloks Collectors building sets, and one-of-a kind Mega Bloks Halo collector items. The panel of judges includes Jessica Shea a.k.a BS Angel; Jason Forthofer, co-owner and co-host of The Brick Show; Larry Hryb, the director of programming for Xbox Live; Jeremy Azevedo, head of original programming for Machinima; Tyler Gregory, winner of the 2011 Halo Toymation Fest; and Andrew Sparkes.

[Read more...]

Mega Bloks Launches Tour for Halo Vehicle

Mega Bloks has launched a North American tour for the Mega Bloks Halo Vehicle, inspired by Halo’s Warthog. The vehicle will be traveling across Canada and the U.S., making appearances at toy shows, convention centers, retail stores, and more. The vehicle’s first stop was at the Javits Convention Center in New York City during American International Toy Fair.