The World Retail Awards handed out its prize for Store Design of the Year this past Thursday, and the recipient was Hamleys World, Moscow, by the global retail consultancy Fitch. The store received significant press this past April as the second-largest toy store in the world, covering roughly 73,000 square feet.
With the release of Warner Bros.’ Man of Steel, MBE launches a range of toys based on the movie, including Interactive Superman with remote control, U-command Kryptonian cycle with remote control, Kryptonian armor sword and accessories, Kryptonian gauntlet scanner launcher, Kryptonian gauntlet disc launcher, Kryptonian Earth gear, and Kryptonian armor utility belt with accessories. All the toys are for kids ages 4 and up.
The Interactive Superman and the U-command Kryptonian cycle come with an infrared remote control to activate the animated body language, voice, and sound effects. The cycle has light-up wheels and its movements are controlled through the joysticks on the wireless remote control. The control buttons can be used to pre-program the actions, sound, and voice effects. The remote comes with more than 1,000 possible action combination sequences. [Read more...]