The Clifford BE BIG Campaign Announces Winners of Community Contest

Scholastic Media and HandsOn Network announced the winners of the fourth annual Be BIG In Your Community Contest. The contest was part of Clifford The Big Red Dog BE Big! campaign. Participants of all ages were encouraged to submit an idea that demonstrates Clifford’s Big Ideas which include Share, Help Others, Be kind, Be responsible, Play Fair, Be a Good Friend, Believe in Yourself, Have Respect, Work Together, and Be Truthful. The contestants were judged on their ideas based on feasibility, creativity, sustainability and impact.

The grand-prize of $5,000 was awarded to Zachary Certner from Morristown, New Jersey. The 16-year-old came up with the idea to provide special needs children with athletic and social programming. The program, Special Needs Athletic Programs (SNAP), also provides sensitivity training to schools in New Jersey. It also features a sports clinic, programs in art, music, tae kwon do, yoga, golf, and swimming. [Read more...]

Scholastic Celebrates 50 Big Years of Clifford the Big Red Dog

2012-2013 School Year Celebration Includes New Publishing, Apps, Live Classroom Event,  Birthday Card Campaign, National Sweepstakes, Broadcast Event, New Products, and Promotional Partners

Scholastic Media, a division of Scholastic Inc., the global children’s publishing, education and media company, announced that it will kick off the 50th anniversary celebration of Clifford the Big Red Dog on September 24th– in conjunction with the publication of Norman Bridwell’s Clifford Collection and the “Biggest Birthday Party Ever” at Scholastic headquarters in New York City, a live event that will be streamed to classrooms nationwide.

The campaign will span the school year and include the launch of new publishing, a birthday card campaign, and a national sweepstakes leading up to Clifford’s official birthday on February 14. Since the first Clifford book was published in 1963, the property has expanded to include 126 million books in print and an Emmy Award-winning television series, currently in its twelfth consecutive season on PBS Kids in the U.S.; the show has been sold to 30 countries in 12 languages worldwide.

Highlights of the Clifford 50th Anniversary year include:

“Biggest Birthday Party Ever” Kick Off Event/Live Classroom Webcast
On September 24 at 10:00 a.m., Scholastic will host Clifford’s Biggest Birthday Party Ever—a live celebration at Scholastic’s New York City headquarters and webcast to classrooms nationwide. Hundreds of children will gather to sing Happy Birthday to Clifford, and Norman Bridwell will be on hand for a big reveal on the façade of the company’s SoHo building.

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K.I.D.S. Celebrates “Make A Difference Day” Times 10

Kids In Distressed Situations (K.I.D.S.) is launching its first “Make A Difference Day Times Ten” in celebration of the 20th annual “Make a Difference Day,” a national service event. For every dollar that is donated to K.I.D.S. throughout the month of October, K.I.D.S. will contribute 10 times that amount to the donor’s hometown in the form of new merchandise. All “Make A Difference Day Times Ten” donors will be featured on the K.I.D.S. website.

Possible ways K.I.D.S. may donate, says the organization, include:

-$100 worth of books to a Newark library or after school program for every $10 donated from Northern New Jersey.

-$500 worth of new clothing to a homeless shelter on Skid Row for every $50 donated from Los Angeles.

-$1,000 worth of new cribs to families with newborns in Indianapolis for every $100 donated from that city.

-$5,000 worth of new toys for ill children in Dallas-area hospitals, such as The Texas Scottish Rite Hospital for Children, for every $500 donated from Dallas.

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Scholastic and HandsOn Network Celebrate National Volunteer Week

Scholastic Media and HandsOn Network, the largest volunteer organization in the nation, are working together to celebrate National Volunteer Week, which runs from April 18 to April 24. Children and families can go to Scholastic’s Be Big Campaign website,, or to to find local volunteer opportunities at one of the HandsOn Network projects across the country. Large-scale service opportunities will be take place in Minneapolis, Atlanta, St. Louis, Toledo, and Washington, D.C.

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