Tonka, the Hasbro brand that for 65 years has been best known for its line of toy trucks for children, will soon grace the big screen in a fully-animated motion picture to be produced by Sony Pictures Animation, Hasbro, and Happy Madison Productions.
The film will also be produced and developed by Goldner and Hasbro’s senior vice president and managing director of motion pictures, Bennett Schneir, and will be written by Fred Wolf.
The new Tonka project is in addition to several others in the works between Sony Pictures and Hasbro. Sony Pictures is developing motion pictures based on Hasbro’s Risk and Candy Land brands. Candy Land is also a Happy Madison project.
Tonka has been the bestselling toy truck globally since 1947.
This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.