Om Nom Toys in New Zeptolab and McDonald’s Happy Meal Promotion

OmNom.FruitSkewerZeptolab is teaming with McDonald’s on a new multi-market Happy Meal promotion for its popular mobile game brand, Cut the Rope. The deal was brokered by Zeptolab’s master licensing agent in Europe, ITV Studios Global Entertainment (ITVS GE).

Through October, the promotion will run in 37 markets across Europe and will offer a new and exclusive app, Cut the Rope: Hungry for Fruit, which is available on McDonald’s Happy Studio on the iOS and Android platforms. The goal of the game is to get the candy-eating monster, Om Nom, a steady diet of fruit by popping floating bubbles that contain the fruit or Om Nom himself. During the promotion, every Happy Meal purchase will come with one of eight Om Nom fruit-themed toys.

Store window takeovers, fruit sampling, fun fruit recipe cards, and premium demos are among the activations that will support the new Cut the Rope game for the duration of the promotion.

McDonald’s Delivers Skylanders Happy Meals with Exclusive Toys

HappyMeal.SkylandersFor the second consecutive year, Activision Publishing Inc. and McDonald’s USA LLC are teaming up for a Skylanders Happy Meal program. Through April 24, participating McDonald’s restaurants in the U.S. and Puerto Rico will launch a new Skylanders Happy Meal featuring one of eight exclusive toys inspired by Skylanders Swap Force.

Customers who purchase a Happy Meal will receive one of eight toys, each with a unique play feature, as well as coupons for discounts off the Skylanders Swap Force Starter Pack and a Skylanders character. The Happy Meal figurines are inspired by the fan-favorite characters Chompy, Eruptor, Free Ranger, Freeze Blade, Magna Charge, Prism Break, Rattle Shake, and Wash Buckler.

Moshi Monsters Happy Meal Promotion Launches in the U.S.

Starting December 14, Moshi Monsters will invade McDonald’s restaurants throughout North America for a Moshi Monsters Happy Meals promotion. The special program will give fans from coast-to-coast a chance to get their hands on exclusive Moshi Monsters toys for four weeks during the holiday season. [Read more...]