China Toy Fair


Chipmunks Franchise Increases Merchandising Program

Leading up to the holiday release of Alvin and the Chipmunks: Chipwrecked!, Fox Consumer Products and Bagdasarian Productions have enlisted a wide range of partners to fuel an increased merchandising program for the Chipmunks franchise. The new program aims to widen its consumer base to reach young girls with products based around The Chipettes, the fashionable female rock stars of the group.

Just Play, LLC will create basic feature and novelty plush items, with Vivid Imaginations as the UK distributor. Santa’s Best will produce a holiday merchandise line, and Gipsy will introduce a specialty plush line in France.

Majesco will once again spearhead the development of the video game based on the upcoming film. Ty will continue to produce a specialty toy line, and Build-A-Bear will re-offer its top-selling line of stuffable plush featuring Alvin and Brittany, as well as pre-stuffed plush of other main characters.

HarperCollins will rejoin the program with a wide variety of published products, including beginning readers, novelizations, sticker books, and storybooks. Bendon Publishing will publish a line of activity, board, and coloring books along with flashcards and workbooks. Editora Alstro Astral will introduce a book program in Brazil.

There will also be increased merchandising in food, apparel, and accessories products.

Exclusive Emily the Strange Doll Available at San Diego Comic-Con

Comic Debris and Ashton-Drake, a division of Bradford Exchange, plan to release an exclusive custom-designed Emily the Strange doll for San Diego Comic-Con. The exclusive has a 250 piece limited edition run, and will be available at select Comic-Con booths and to Facebook fans. The doll will retail for $69.99.

The doll will come outfitted with a mask, cat ears, and a reversible cape with the words “Save Yourself.” The doll features nine points of articulation and is accompanied by a feline sidekick who will also be wearing a costume.

The exclusive doll will be available at the following booths: Emily the Strange, Dark Horse Comics, Chronicle Books, and Harper Collins Books. The art work of Emily the Strange creator Rob Reger will be showcased in the Van Eaton Galleries booth.