C2C Studios

Hasbro, Blackflip Studios, and Space Ape Games Launch Transformers: Earth War

Hasbro Inc., Backflip Studios, and Space Ape Games released Transformers: Earth Wars a real-time combat strategy mobile game featuring iconic characters from the Transformers universe. The game pairs authentic Transformers storytelling with fast-paced gameplay, 3-D animation, and multiple characters with diverse abilities.

Inspired by Hasbro’s Transformers Generations Prime Wars trilogy, Transformers: Earth Wars players must choose to fight with Optimus Prime and the Autobots or Megatron and the Decepticons in a battle to decide the fate of planet Earth.

The game also features storytellers and voice actors from the Transformers franchise, including dialogue by Simon Furman; voice acting by Peter Cullen, the original voice of Optimus Prime; and Frank Welker, the original voice of Megatron.

The game is available for free download on iOS and Android devices worldwide, except in China and Japan.

Reputation Institute Names Hasbro as One of America’s Most Reputable Companies

Hasbro LogoHasbro, Inc. has again been named among the 100 most reputable companies in the U.S., according to the annual US RepTrak 100 list released this week from Reputation Institute. [Read more...]

Little, Brown Books, Hasbro Extend Partnership

37893-1Little, Brown Books for Young Readers and Hasbro Inc. have extended their agreement through 2018 to publish books based on the My Little Pony and Transformers franchises and have added Littlest Pet Shop to their publishing portfolio. [Read more...]

Hasbro Celebrates First-Ever World Play-Doh Day

PlayDohDayToday, Hasbro Inc. celebrates Play-Doh with the first-ever World Play-Doh Day. Recognized as National Play-Doh Day in the U.S. since 2006, fans are encouraged to share their Play-Doh masterpieces and visit the Play-Doh Facebook page to see a virtual parade of fan-made sculpts.

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Hasbro Completes Sale of Manufacturing Facilities to Cartamundi

Hasbro-logo-jpgHasbro Inc. has completed the previously announced sale of its manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland, to the Cartamundi Group. The specific terms of the transaction were not disclosed.

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Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

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Hasbro and Backflip Let the Good Times Roll with Play-Doh Jam

PlayDoh JamPlay-Doh Jam is a mobile game that lets players squish their way to high scores in a colorful Play-Doh universe. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro Inc. Players use their finger to guide a virtual Play-Doh ball along, smashing targets along the way.

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Cra-Z-Art Names Charlie Zakin to Vice President of Advertising

Microsoft Word - zakinappointment[1].docxCra-Z-Art has appointed Charlie Zakin to the newly created position of vice president of advertising. He is a veteran of both the toy and media industries, with extensive experience on the client and agency side. Zakin formerly served as vice president, corporate media, at Hasbro Inc.

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Hasbro’s Allspark and Lionsgate Teaming Up for My Little Pony Movie

HasbroStudios.logoHasbro Inc. and Lionsgate are teaming up to bring Hasbro’s My Little Pony franchise to the big screen. Meghan McCarthy, the writer and producer of the My Little Pony: Friendship is Magic animated series, is attached to the screenplay, which will be produced by Hasbro’s Allspark Pictures.

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Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

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