Hasbro Completes Sale of Manufacturing Facilities to Cartamundi

Hasbro-logo-jpgHasbro Inc. has completed the previously announced sale of its manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland, to the Cartamundi Group. The specific terms of the transaction were not disclosed.

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Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

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Hasbro and Backflip Let the Good Times Roll with Play-Doh Jam

PlayDoh JamPlay-Doh Jam is a mobile game that lets players squish their way to high scores in a colorful Play-Doh universe. The game was developed by Fat Pebble and is published by Backflip Studios in partnership with Hasbro Inc. Players use their finger to guide a virtual Play-Doh ball along, smashing targets along the way.

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Cra-Z-Art Names Charlie Zakin to Vice President of Advertising

Microsoft Word - zakinappointment[1].docxCra-Z-Art has appointed Charlie Zakin to the newly created position of vice president of advertising. He is a veteran of both the toy and media industries, with extensive experience on the client and agency side. Zakin formerly served as vice president, corporate media, at Hasbro Inc.

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Hasbro’s Allspark and Lionsgate Teaming Up for My Little Pony Movie

HasbroStudios.logoHasbro Inc. and Lionsgate are teaming up to bring Hasbro’s My Little Pony franchise to the big screen. Meghan McCarthy, the writer and producer of the My Little Pony: Friendship is Magic animated series, is attached to the screenplay, which will be produced by Hasbro’s Allspark Pictures.

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Hasbro Reports Second Quarter Financial Results

Hasbro-logo-jpgOn Monday, Hasbro Inc. reported financial results for the second quarter. Net revenues for the second quarter decreased 4 percent to $797.7 million versus $829.3 million last year. Excluding a negative $71.5 million impact from foreign exchange, net revenues increased 5 percent.

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My Little Pony Brand Celebrates International Day of Friendship with Global Campaign

Hasbro Inc.’s My Little Pony brand will be part of a new campaign intended to teach children about helping others and the power of friendship. GenerationOn, the youth division of Points of Light, has partnered with Hasbro to encourage kids to volunteer in their school, neighborhood, or broader community.

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Hasbro and Cartamundi Sign Letter of Intent for East Longmeadow and Ireland Manufacturing Facilities

Hasbro logoHasbro Inc. and Cartamundi Group have signed a letter of intent to sell Hasbro’s manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland to the Cartamundi Group. Cartamundi is a worldwide leader in the production and sales of playing cards and cards for games. Under the terms of the agreement, Cartamundi will continue to employ all regular manufacturing and distribution employees located in East Longmeadow and Waterford on comparable terms.

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Playmation Marvel’s Avengers Now Available for Pre-Order

Playmation,MarvelAvengersPlaymation Marvel’s Avengers, from Disney Consumer Products and Interactive Media (DCPI) and Hasbro Inc., is now available for pre-sale from select retailers. The Playmation Marvel’s Avengers Starter Pack, Smart Figures, and Prowler Bot are available to pre-order online at amazon.com, bestbuy.com, gamestop.com, target.com, toysrus.com, and walmart.com, as well as disneystore.com and at select Disney Store locations in the U.S. and Canada.

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Yo-Kai Watch to Begin Airing on Disney XD in the U.S. Later This Year

YoKai WatchDisney XD has entered into an agreement with Dentsu Entertainment USA Inc. to telecast 26 half-hour episodes of Yo-Kai Watch in the U.S. Based on an original concept by Level 5 Inc., Yo-Kai Watch is a joint production effort by Level 5 Inc., Dentsu Inc., and TV Tokyo Corporation. Level-5 will be leading rights management and marketing coordination for the franchise.

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