China Toy Fair


Hasbro to Step Back from The Hub Children’s Network

Hasbro logoAs reported by The Wall Street Journal, Discovery Communications Inc. and Hasbro Inc. are ending their equal partnership in The Hub, a cable network that hoped to become a force in children’s television against Nickelodeon and the Disney Channel.

Under the terms being completed, Discovery would take a controlling interest in The Hub and reposition the channel as a family network aimed at parents as well as children. Hasbro will retain a large stake in the service and control six hours of daytime programming on the network, from 9 a.m. to 3 p.m.

Launched in 2010 with a $300 million investment from Hasbro for half of the network, The Hub was designed to be an outlet for some of Hasbro’s best-known toy brands, including G.I. Joe, Transformers, and My Little Pony.

The makeover could take place as early as the fourth quarter, with The Hub renamed Discovery Family.

Hasbro Celebrates National Play-Doh Day with a School Daze

Hasbro Inc. celebrated National Play-Doh Day with a collection of six back-to-school-themed sculptures made out of Play-Doh compound. To commemorate the annual holiday, the Play-Doh brand put its spin on beloved schools and students from pop culture.

Mattel and Hasbro Named Among 100 Best Corporate Citizens

Hasbro Inc. has been ranked No. 22 on Corporate Responsibility Magazine’s 100 Best Corporate Citizens list for 2014. This is the third time that Hasbro has been honored in the top 25 and recognized for responsible business practices and transparency.

In the same list, Mattel Inc. was recognized as one of America’s best corporate citizens, receiving the publication’s highest honors in the toy industry. The magazine also recognized Mattel as the fifth most socially responsible public company in the U.S. The 2014 ranking marks the sixth consecutive appearance by Mattel.

The 100 Best Corporate Citizens List documents hundreds of data points from publicly available information in seven categories: environment, climate change, employee relations, human rights, governance, finance, and philanthropy. The list can be found at www.thecro.com.

New Jersey and Texas Students Take Home Grand Prize at National School Scrabble Championship

SchoolScrabbleWinnersNew Jersey and Texas eighth graders outscored more than 65 teams to win the 12th annual National School Scrabble Championship, which took place this past weekend at One Hasbro Place in downtown Providence, R.I.

The team of Jacob Sass, of Magnolia, Texas, and Thomas Draper of Skillman, N.J., won six of seven preliminary games during the two-day tournament, and went on to win Sunday’s final match by a score of 378 to 320. Their highest-scoring word during the game was delaine, a type of fabric, for 76 points.

Sass and Draper received the Champion’s Trophy, and will split the grand prize of $10,000. The National School Scrabble Championship is a competitive event for school-aged Scrabble players in the United States and Canada, hosted by Hasbro Inc.

Hasbro Named as a 2014 World’s Most Ethical Company

Hasbro logoHasbro Inc. has been recognized by the Ethisphere Institute, an independent center of research promoting best practices in corporate ethics and governance, as a 2014 World’s Most Ethical Company.

Hasbro is one of eight consumer products companies honored this year. It marks the third time that Hasbro has been recognized with this award, which recognizes organizations that continuously raise the bar on ethical leadership and corporate behavior.

The Ethisphere Institute’s Ethics Quotient framework and methodology was determined, vetted, and refined by advice and insights from a network of thought leaders, as well as the World’s Most Ethical Company Methodology Advisory Panel. Scores were generated in five key categories: ethics and compliance program; reputation, leadership and innovation; governance; corporate citizenship and responsibility; and culture of ethics.

Hasbro Named a Winner of 2014 Climate Leadership Award, Takes Home Gold for Green Efforts

Hasbro logoHasbro Inc. has been named as a winner of the Climate Leadership Awards for the second time, acknowledging the company’s efforts to reduce carbon pollution and address climate change. The U.S. Environmental Protection Agency, the Association of Climate Change Officers, the Center for Climate and Energy Solutions, and The Climate Registry honored Hasbro for its leadership in managing and reducing greenhouse gas (GHG) emissions.

Hasbro received the Excellence in Greenhouse Gas Management – Goal Setting Certificate, which recognizes organizations that publicly report and verify corporate GHG inventories and set aggressive GHG emissions reduction goals. Last September, the company established a goal to reduce GHG emissions by 20 percent by 2020 from a 2012 base year. This represents the company’s third public GHG reduction goal.

Recently, the toy manufacturer was also awarded LEED Gold certification by the U.S Green Building Council for the its renovated facility in Providence, R.I., which has a number of green building features including sustainable carpet and reused material from local sources.

WIT Honors Outstanding Business Leaders with 10th Annual Wonder Women in Toys, Licensing & Entertainment Awards

At a February 18 dinner attended by more than 400 executives, Women in Toys (WIT) celebrated 10 visionary women business leaders with the 2014 Wonder Women in Toys, Licensing & Entertainment Awards. The award recipients are: Kiyomi Haverly of Mattel, Global Brands; Naz Cuevas of Rovio Entertainment Inc. and Donna Tobin of Hasbro Inc.; Rita Raiffe, design director at Gund; Stefanie Barone of M.Z. Berger & Co.; Susie Lecker of Fisher Price; Michele Litzky of Litzky Public Relations; Joan Packard Luks of The Seranata Group; Christina Jansa of Target; and Debra Sterling of GoldieBlox.

With support from major sponsors including Nickelodeon and Bandai, WIT also granted six scholarships to future toy industry leaders at toy design programs in universities worldwide.

Activision, Hasbro Igniting Home Gaming with Transformers: Rise of the Dark Spark

Transformers.RiseDarkSparkActivision Publishing Inc. and Hasbro Inc. are collaborating on Transformers: Rise of the Dark Spark, a video game complement to Paramount PicturesTransformers: Age of Extinction, which arrives in theaters in June. Players get to choose from more than 40 playable characters, derived from both movie director Michael Bay’s Transformers universe as well as the ever-popular Cybertron universe, as they battle over the Dark Spark. [Read more...]

Play-Doh Celebrates A Year in Play-Doh Moments

PlayDoh.RedsoxTo celebrate an eventful year, Hasbro Inc. and Play-Doh have created 10 sculptures out of Play-Doh compound as part of A Year in Play-Doh Moments. Some of the sculptures include the Boston Red Sox’s big World Series win—and unique players’ beards—this past October, the new foodie phenomenon cronuts, baby George joining the royal family, and the Super Bowl power outage in February. All 10 sculpts can be viewed at Play-Doh’s Facebook page.

Hasbro Employees Worldwide Make the Holidays Brighter for Children in Need

HasbroHasbro Inc. helped spread joy to thousands of underserved children in 35 countries through its first Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees from its global headquarters in Rhode Island to its offices across Latin America, Europe, and Asia Pacific to become holiday elves and to be a part of community service projects designed to bring joy over the holidays to children in need. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide.

Examples of the different types of service projects that took place on Hasbro’s Global Day of Joy included a special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh; working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events, and deliver toys and games to the orphaned children who live there, including those in Russia, Peru, and Austria; assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S.-based hunger relief organization; and the delivery of tens of thousands of toys and games to charitable organizations across the globe.

During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to children and approximately $15 million in total philanthropic support worldwide.