Monopoly Turns 80 with New Products, Entertainment, and Events

Monopoly80AnniversaryEditionThis year, Hasbro Inc. will celebrate the 80th anniversary of Monopoly by offering multiple ways to experience the gaming brand, including new products, entertainment, and events. The Monopoly 80th Anniversary Edition game features a vintage-styled board, cards, and money, as well as wooden houses and hotels. It also has the classic tokens such as the lantern and the bag of money.

In addition, the game is coming to TV screens through a nationally syndicated weekly game show, Monopoly Millionaires’ Club, hosted by Bill Gardell. It will air on the Game Show Network later this year.

Monopoly fans from all over the world can gather to celebrate the brand’s anniversary at the Monopoly World Championship event, scheduled for September 7 to 9 at The Venetian in Macau. Fans can also join in on the conversation at facebook.com/monopoly or by using the hashtag #MONOPOLY80.

My Little Pony Gets the Deluxe Treatment in New Storybook App

PlayDate Digital MY LITLLE PONYPlayDate Digital, under license from Hasbro Inc., has released a new deluxe interactive storybook app, My Little Pony: Twilight’s Kingdom, based on the two-part fourth season of My Little Pony: Friendship Is Magic. [Read more...]

Hasbro Releases New Corporate Social Responsibility Report

Hasbro logoHasbro Inc. has released its 2013 Corporate Social Responsibility (CSR) Report, which provides a detailed look at the progress Hasbro made throughout 2013 in its three key CSR priorities. These are product safety, environmental responsibility, and ethical sourcing—in addition to other focus areas including human rights, responsible marketing, global philanthropy, and more.

Performance highlights from the 2013 CSR Report are as follows: zero product recalls in 2013—and no recalls since 2008; several product and packaging sustainability innovations, including the replacing of polyvinyl chloride (PVC) with polyethylene terephthalate (PET) in Hasbro toy and game packaging; developing a set of goals and key performance indicators to guide and measure progress in improving working conditions among its third-party suppliers; and the development of a human right policy including focus areas, implementation strategies, and governance structure.

In addition, Hasbro contributed $14.5 million through product donations and financial contributions to organizations that benefit children in need, positively impacting 3.5 million children worldwide. The company also engaged 75 percent of Hasbro’s global workforce to volunteer in their communities during 2013.

Hasbro is also making progress on sustainability goals for 2020, such as reducing waste to landfills at owned/operated facilities by 50 percent; decreasing energy consumption at owned/operated facilities by 25 percent; reducing global Scope 1 and Scope 2 greenhouse gas (GHG) emissions from owned/operated facilities by 20 percent; and decreasing water consumption from owned/operated facilities by 15 percent. All goals are intended to decrease numbers from 2012 levels.

The full 2013 report can be found at Hasbro’s website.

Hasbro Participates in Community Service Projects in 33 Countries Worldwide for Second Global Day of Joy

HasbroGlobalDayHasbro Inc. celebrated its second Global Day of Joy on December 4, a volunteer initiative designed to spread cheer and bring positive change to children in 33 countries. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide to deliver toys and games to children, provide meals for the homeless, renovate playrooms, and host Hasbro Game Day for the event.

Hasbro’s Global Day of Joy is one of the company’s largest global efforts, and this year’s day lasted 27 full business hours from the start of the day in Australia to the close of business in Los Angeles. Service programs from around the world included hand-delivering toys and games to school children; volunteering at an Operation Smile mission in Colombia; character visits to Miami Children’s Hospital; and sorting and packing thousands of toys and games to the organizations Toys for Tots, SeriousFun Children’s Network, and Give Kids the World.

During this year’s holiday season, Hasbro expects to donate more than half a million toys and games to organization benefitting children, valued at $6 million.

Monopoly Family Fun Pack and Monopoly Plus Now Available on Select Platforms

Monopoly Family Fun PackThe Monopoly Family Fun Pack bundle, from Hasbro Inc. and Ubisoft, is now available to purchase worldwide on the Xbox One and PlayStation 4 systems. Available both digitally and at retailers, it features the Monopoly Plus, My Monopoly, and Monopoly Deal console games.

Monopoly Plus features a colorful, 3-D animated board, and gives groups of up to six players the opportunity to choose their own adventure and tailor each game to their specific playing style. The Xbox One version can be purchased as a standalone download, and additional versions on PlayStation 4, PlayStation 3, and Xbox 360 will be available to download later this year.

Monopoly Deal is a new take on the fast-dealing property trading action of the Monopoly game, in which the first player to gather three complete property sets of different colors wins the game. Monopoly Deal will be available as a standalone download for Sony and Microsoft consoles later this year.

Toy Industry Unveils Nominees for 2015 Toy of the Year (TOTY) Awards

TOTY2015logoToday, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.

The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.

Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]

My Life Games to Offer Line of Customized Hasbro Board Games

Nov21.MyLifeGamesMy Life Games LLC has introduced a line of customizable Monopoly and Scrabble games under license from Hasbro Inc. and distributed by CafePress Inc. Consumers can personalize these official games with their own photos and text, choosing from a large selection of designs.

CafePress’s user-friendly interface enables customers to choose and arrange their photos from Facebook, Picasa, SmugMug, and Flickr, or to upload images from their desktop or mobile device. Users can also select from game board designs for various occasions: birthdays, holidays, anniversaries, vacations, graduations, and more. Each full-size game board is printed, packaged, and shipped with the classic game components.

Hasbro Franchise Brands Show Strength in Third Quarter

Hasbro logoToday, Hasbro Inc. reported financial results for the third quarter, in which net revenues increased 7 percent to $1.47 billion, compared to $1.37 billion last year. Foreign exchange had an unfavorable $10.8 million impact on third quarter revenues.

Reported net earnings for the third quarter were $180.5 million, or $1.40 per diluted share, compared to $126.6 million, or $0.96 per diluted share, last year. Adjusted net earnings for the third quarter were $187.8 million, or $1.46 per diluted share, excluding a pre-tax charge of $11.6 million, or $0.06 per diluted share, related to the restructuring of the company’s investment in the Hub Network joint venture. By comparison, adjusted net earnings for the third quarter last year were $172.5 million, or $1.31 per diluted share.

U.S. and Canada segment net revenues increased 4 percent to $764.3 million compared to $735.6 million last year. International segment net revenues increased 11 percent to $649.3 million compared to $582.7 million last year, reflecting 7 percent growth in Europe, 24 percent growth in Latin America, and 11 percent growth in the Asia Pacific region, as well as growth in the Boys, Girls, and Preschool categories. In total, Emerging Markets revenues increased 29 percent. [Read more...]

Hasbro to Step Back from The Hub Children’s Network

Hasbro logoAs reported by The Wall Street Journal, Discovery Communications Inc. and Hasbro Inc. are ending their equal partnership in The Hub, a cable network that hoped to become a force in children’s television against Nickelodeon and the Disney Channel.

Under the terms being completed, Discovery would take a controlling interest in The Hub and reposition the channel as a family network aimed at parents as well as children. Hasbro will retain a large stake in the service and control six hours of daytime programming on the network, from 9 a.m. to 3 p.m.

Launched in 2010 with a $300 million investment from Hasbro for half of the network, The Hub was designed to be an outlet for some of Hasbro’s best-known toy brands, including G.I. Joe, Transformers, and My Little Pony.

The makeover could take place as early as the fourth quarter, with The Hub renamed Discovery Family.