At a February 18 dinner attended by more than 400 executives, Women in Toys (WIT) celebrated 10 visionary women business leaders with the 2014 Wonder Women in Toys, Licensing & Entertainment Awards. The award recipients are: Kiyomi Haverly of Mattel, Global Brands; Naz Cuevas of Rovio Entertainment Inc. and Donna Tobin of Hasbro Inc.; Rita Raiffe, design director at Gund; Stefanie Barone of M.Z. Berger & Co.; Susie Lecker of Fisher Price; Michele Litzky of Litzky Public Relations; Joan Packard Luks of The Seranata Group; Christina Jansa of Target; and Debra Sterling of GoldieBlox.
WIT Honors Outstanding Business Leaders with 10th Annual Wonder Women in Toys, Licensing & Entertainment Awards
Activision Publishing Inc. and Hasbro Inc. are collaborating on Transformers: Rise of the Dark Spark, a video game complement to Paramount Pictures‘ Transformers: Age of Extinction, which arrives in theaters in June. Players get to choose from more than 40 playable characters, derived from both movie director Michael Bay’s Transformers universe as well as the ever-popular Cybertron universe, as they battle over the Dark Spark. [Read more...]
To celebrate an eventful year, Hasbro Inc. and Play-Doh have created 10 sculptures out of Play-Doh compound as part of A Year in Play-Doh Moments. Some of the sculptures include the Boston Red Sox’s big World Series win—and unique players’ beards—this past October, the new foodie phenomenon cronuts, baby George joining the royal family, and the Super Bowl power outage in February. All 10 sculpts can be viewed at Play-Doh’s Facebook page.
Hasbro Inc. helped spread joy to thousands of underserved children in 35 countries through its first Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees from its global headquarters in Rhode Island to its offices across Latin America, Europe, and Asia Pacific to become holiday elves and to be a part of community service projects designed to bring joy over the holidays to children in need. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide.
Examples of the different types of service projects that took place on Hasbro’s Global Day of Joy included a special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh; working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events, and deliver toys and games to the orphaned children who live there, including those in Russia, Peru, and Austria; assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S.-based hunger relief organization; and the delivery of tens of thousands of toys and games to charitable organizations across the globe.
During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to children and approximately $15 million in total philanthropic support worldwide.
My Little Pony: Party of One is an all-new interactive mystery story adventure that is available on iPhone, iPad, and iPod Touch. The app stars Pinkie Pie, Rainbow Dash, Fluttershy, Apple Jack, Twilight Sparkle, and more fan favorites from the animated series, My Little Pony: Friendship is Magic, created by Hasbro Studios and currently airing on The Hub TV Network in the U.S.
The app is an interactive tale about the magic of friendship, produced by PlayDate Digital under license from Hasbro, Inc. The cartoon animations allow users to tap and enjoy their favorite ponies, as they progress through the mystical journey starring the official voice of TV’s Pinkie Pie. The app also features fun learning opportunities throughout each scene, as users enhance reading skills and learn social emotional values.
The My Little Pony: Party of One app is available in the App Store.
Shout! Factory and Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro Inc., announced a new worldwide distribution alliance for the animated movie My Little Pony Equestria Girls. Produced and developed by Hasbro Studios, this new animated family adventure delivers a new take on the popular My Little Pony: Friendship is Magic animated series, packed with familiar characters, vibrant animation, and original music that the whole family will enjoy.
My Little Pony Equestria Girls is set to hit the home entertainment marketplace and a variety of digital entertainment platforms in North America and international territories later this year. When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet—high school. With help from her new friends who remind her of Ponyville’s Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds.
Following the initiative with Hasbro Inc. on the release of Transformers: Legends, DeNA Co. Ltd. will collaborate with Hasbro on two new free-to-play mobile games tied to the company’s intellectual properties G.I. Joe and the Wizards of the Coast LLC brand Dungeons & Dragons.
In G.I. Joe: Battleground, players lead and assemble teams of G.I. Joe heroes and Cobra villains to battle against each other. Arena of War puts players in the Forgotten Realms for a battle roleplaying game that combines questing, character leveling, and small team collaboration, with in-game events and massive multiplayer competitions. Both mobile games are being developed and published by DeNA and they will be available on the company’s Mobage mobile social games platform later this year for Android, iPhone, and iPad devices.
To pre-register for G.I. Joe: Battleground and receive a free exclusive in-game Storm Shadow collectible character to join your team, players enter their email addresses on the game’s website.
Players can also upgrade their characters with a free Ultra Rare Power when they pre-register for Arena of War.
Hasbro Studios, the Los Angeles-based entertainment division of Hasbro Inc. has announced an extensive multi-territory deal with leading independent home entertainment label Clear Vision. The U.K.-based company has acquired HV distribution rights to the first and second seasons of the kids’ hit My Little Pony Friendship is Magic in the U.K., France, Spain, Italy, the Nordic countries, and the Middle East.
Produced and distributed globally by Hasbro Studios, My Little Pony Friendship is Magic follows a core cast of six pony friends through funny, offbeat experiences, lessons in friendship and exciting, enchanted adventures.
Callaway Digital Arts, Inc., a leading developer of interactive mobile applications for children and families, has collaborated with Hasbro, Inc. to develop Mr. Potato Head Create & Play, the new interactive children’s app for iPad, iPhone, and iPod Touch. Available now in the Apple App Store, Mr. Potato Head Create & Play is a touch-based mobile app that brings the character to life like never before.