Sweet Suite 2016

Reputation Institute Names Hasbro as One of America’s Most Reputable Companies

Hasbro LogoHasbro, Inc. has again been named among the 100 most reputable companies in the U.S., according to the annual US RepTrak 100 list released this week from Reputation Institute. [Read more...]

Transformers Takes Over SXSWi Mashable House to Launch New Mobile Game

BumblebeeThe Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]

Ethisphere Institute Names Hasbro as 2016 World’s Most Ethical Company

hasbroFor the fifth consecutive year, the Ethisphere Institute has named Hasbro as the World’s Most Ethical Company. Ethisphere Institute is the global leader in defining and advancing standards of ethical business practices.

The assessment is based on five key categories: ethics and compliance (35 percent), corporate citizenship and responsibility (20 percent), culture of ethics (20 percent), governance (15 percent), and leadership, innovation, and reputation (10 percent).

Play-Doh Celebrates 60 Years

Play Doh 60th Anniversary TownHasbro is celebrating Play-Doh‘s 60th birthday this year. The Play-Doh brand recently introduced Play-Doh Town, a new system of play that inspires creative storytelling through town-themed play sets, vehicles, and figures.

The Play-Doh Town line is available at retailers nationwide for kids 3 and up and includes play sets, vehicles, and figures that work together to build a world for expansive, storytelling play. With scenes and themes kids are familiar with, such as a Town Center, Pet Shop, Ice Cream Truck and Firehouse, and figures such as a police officer and a hairdresser, kids can use their imaginations to create unique stories each time they play. Play-Doh will also celebrate its birthday with the reintroduction of iconic play sets including the Play-Doh Dr. Drill N’ Fill playset, as well as new licensed offerings from some of kids’ favorite properties.

The Angry Birds Movie Enters Comprehensive Licensing Program

AngryBirdsThe comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.

Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

K’NEX to Showcase Life-Size Lincoln Logs Cabin at NY Toy Fair

LincolnLogs

K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years. [Read more...]

Level-5, Hasbro Launch Yo-Kai Watch App

YO-KAI WATCH photo boothYo-Kai Watch Land, an app based on the anime series Yo-Kai Watch, has launched and is now available to download on compatible iOS and Android devices in the U.S., Canada, and Australia. Level-5, in collaboration with Hasbro, developed the app.

Featuring virtual games and other fun experiences, Yo-Kai Watch Land also integrates with collectible Yo-kai Medals from Hasbro as part of its Yo-Kai Watch product line, available in stores in the U.S. and Canada. [Read more...]

U.S. EPA Recognizes Hasbro for Leading Green Power Use

hasbroHasbro Inc. has joined the U.S. Environmental Protection Agency’s (EPA) Green Power Partnership as part of the company’s continued efforts to accelerate progress towards the its 2020 sustainability goals and transition to more renewable energy. [Read more...]