Lego Joins the Adventure as Jurassic World Toy Licensee

Image converted using ifftoanyUniversal Partnerships & Licensing (UP&L) has announced that The Lego Group will create original products in conjunction with the film, Jurassic World, scheduled for release on June 12. The Lego Group rounds out a branded toy campaign that includes global master toy licensee Hasbro, which will introduce action figures, role-play items, and games. The new Lego toys will be available next May.

Additional Jurassic World toy and game licensees include Bulls-i-Toy for trading cards and stickers; Cardinal Games for puzzles; Jada Toys for R/C and die-cast vehicles; KidDesigns for electronics; Rubie’s Costume Co. for costumes; and Ludia, which will create a mobile and social game in partnership with UP&L.

Hasbro and PEZ International Strike Sweet Deal for My Little Pony Branded PEZ Dispensers and Candy

MyLittlePony.PEZHasbro Inc. has signed a global licensing agreement with PEZ International to develop a My Little Pony-branded line of PEZ dispensers, PEZ dextrose fizzy candy, and fizzy rolls. The new dispensers and candy are on display at Hasbro’s booth at Brand Licensing Europe in London, and will be available beginning in early 2015 in Germany, France, and Austria, followed by additional markets worldwide.

The My Little Pony line of PEZ dispensers will be based on Pinkie Pie, Twilight Sparkle, and Rainbow Dash, and the assorted fruit candy range will include lemon, strawberry, orange, and cherry flavors.

Women in Toys (WIT) Kicks Off New Initiatives in Dallas on October 6

WITWinningMovesWomen in Toys (WIT) has launched its new Empowerment Program with three exciting initiatives that provide members with opportunities for professional support, career development, and a roadmap to success.

The Winning Moves Empowerment Workshop gives entrepreneurs, inventors, and manufacturers the opportunity to pitch products to retail giant Wal-Mart as well as top toy and game companies including Hasbro, Spin Master, and Winning Moves Games. The event takes place on October 6 at Dallas Market Center at 1:00 pm, the day before the Toy Industry Association‘s Fall Toy Preview begins. It also features panel discussions, one-on-one speed mentoring, and networking opportunities such as a cocktail party open to women, men, members, and non-members.

One-on-One Mentoring pairs industry expert mentors with up-and-coming WIT members as well as those looking to change their career path. Volunteer mentors include manufacturers, retailers, marketing/PR agencies, and licensors. Members interested in becoming a mentor or mentee can sign up at www.womenintoys.com or contact Nancy Zwiers at nancy@funosophy.com

Learn-the-Ropes Webinars are hosted by industry experts and will provide information, insights, education, and support on a wide variety of topics. These are designed to help members with their career goals and professional development. Webinars will begin in December on Wednesdays from 12:00 p.m. to 1:00 p.m.

Anyone looking for more information can visit www.womenintoys.com or contact Deb de Sherbinin at deb@kidsmartusa.com.

The Hub Network to Become Discovery Family Channel on October 13

HasbroStudios.logoThe Hub Network will become the Discovery Family Channel effective October 13. While the network will broaden its programming focus to serve families in primetime, it will continue to showcase Hasbro Studios children’s content in daytime.

During the daytime, the channel will offer a line-up of brand new Hasbro Studios’ series, as well as such library programming as My Little Pony, Littlest Pet Shop, and Transformers Rescue Bots.

Discovery Family Channel will continue as a joint venture of Discovery Communications and Hasbro, with Discovery Communications taking a 60 percent ownership position in the new channel and Hasbro’s stake decreasing to 40 percent. The network will be consolidated and managed under the Discovery portfolio of networks. [Read more...]

Hasbro and Disney Enter New Strategic Merchandising Relationship for Disney Princess and Frozen

DisneyPrincessesHasbro Inc. has entered a new strategic merchandising relationship with Disney Consumer Products for the Disney Princess and Frozen properties. The agreement gives Hasbro global rights, excluding Japan, to develop dolls based on Disney Princess stories and characters including Cinderella, Beauty and the Beast, The Little Mermaid, and Frozen beginning in 2016.

“We are delighted to have been selected by Disney Consumer Products to develop dolls for the Disney Princess and Frozen franchises,” said Hasbro President & CEO Brian Goldner. “Our strategic thought leadership and innovation has led to the steady growth of our girls business over the past several years, demonstrating that we have a true understanding of girls globally and how today’s girls want to play. [Read more...]

Disney Consumer Products Launches Star Wars Rebels Products

Star_Wars_Rebels_The_Ghost_Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.

Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]

Hasbro, Disney, and 3DPlusMe Team Up for Super Awesome Me

SuperAwesomeMeHasbro Inc. and 3DPlusMe are introducing Super Awesome Me, a personalized 3-D printing experience that allows kids (and those who are kids at heart) to become Captain America or Iron Man. The initiative provides fans with a customized, 12-inch action figure through an in-store experience. In conjunction with Disney Consumer Products’ Marvel Super Hero September celebration, the Super Awesome Me experience will launch at ten Wal-Mart and two Sam’s Club locations in New York, Los Angeles, Chicago, and Houston between September 19 and 28.

Fans visit an in-store scanning station, where a 3-D face scanner captures their likeness to create a 3-D model. Each Super Awesome Me figure, recommended for fans ages 4 years and up, features a traditional articulated plastic action figure body and full-color 3-D printed head. Figures are available for pick-up at Wal-Mart locations or shipped to Sam’s Club customers in four weeks.

More information on the Super Awesome Me experience, as well as a full list of participating Wal-Mart and Sam’s Club locations, is available at superawesomeme.com.

WIT Unveils Details for Its Winning Moves Empowerment Workshop

WITWinningMovesWomen in Toys’ (WIT) Winning Moves Empowerment Workshop will take place at the Dallas Market Center on October 6, the day before the start of Fall Toy Preview. The event will provide attendees with the opportunity to pitch to Wal-Mart, share their inventions with toy companies including Hasbro, and learn through speed mentoring sessions.

The workshop schedule includes panel discussions on topics such as selling to Wal-Mart and approaches to raising capital. There will also be an evening cocktail party with appetizers on the 15th floor of the Dallas Market Center.

The deadline for applications has been extended until September 12, and the event is open to women, men, and WIT members and non-members. The ticket price is $40 for WIT members and $55 for non-WIT members. More information about the workshop can be found at the WIT homepage.

Bazooka Candy Brands and Hasbro Cross-Promoting for Digital and Retail

Hasbro logoHasbro and Bazooka Candy Brands are joining forces for a cross-promotion launching this month. Favorite childhood games and tasty, classic candies such as Juicy Drop, Baby Bottle Pop, and Jumbo Push Pop will be co-mingling.

The promotion will feature a campaign with retail, digital, and social elements:

Retail: The strong in-store presence will include shippers with $3 off any one Hasbro game coupons. Family prize opportunities sponsored by Topps will include chances to win a Carnival cruise or one of 100 Hasbro game and Bazooka Candy Brand prize packs.

Digital: Bazooka Candy Brands’ site, candymania.com, will be re-branded and skinned to feature Hasbro game themes. Along with the redesign, the site will host an interactive online promotion sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs, which include Hasbro games such as Monopoly and Twister and Bazooka candy.

Social: There will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.

Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!

SuperHeroSeptemberDisney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.

“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]