Sweet Suite 2016

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

Women in Toys Announces Nominees for 12 Annual Wonder Women Awards

45d2d355-1dc4-46da-af13-75bedb5a57b8Women in Toys Licensing and Entertainment (WIT), will honor a dozen women business leaders, its founders, and more than 50 finalists at the 12th Annual Wonder Women Awards Gala, which is also celebrating 25 years of the organization.

Game Changer Stylist Micaela Erlanger and Positive Body Image Advocate and Supermodel EMME will be present WIT’s Game Changer Award to Mattel. WIT will also present Sydney and Toni Lowe, two toy making entrepreneurs and the creators of Poketti pocket plush, with the Wonder Girl Award. [Read more...]

K’NEX to Showcase Life-Size Lincoln Logs Cabin at NY Toy Fair

LincolnLogs

K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years. [Read more...]

Level-5, Hasbro Launch Yo-Kai Watch App

YO-KAI WATCH photo boothYo-Kai Watch Land, an app based on the anime series Yo-Kai Watch, has launched and is now available to download on compatible iOS and Android devices in the U.S., Canada, and Australia. Level-5, in collaboration with Hasbro, developed the app.

Featuring virtual games and other fun experiences, Yo-Kai Watch Land also integrates with collectible Yo-kai Medals from Hasbro as part of its Yo-Kai Watch product line, available in stores in the U.S. and Canada. [Read more...]

U.S. EPA Recognizes Hasbro for Leading Green Power Use

hasbroHasbro Inc. has joined the U.S. Environmental Protection Agency’s (EPA) Green Power Partnership as part of the company’s continued efforts to accelerate progress towards the its 2020 sustainability goals and transition to more renewable energy. [Read more...]

Hasbro Selects Winner in Indiegogo Crowdfunding Gaming Challenge

winnerAHasbro Inc. has officially selected “Irresponsibility: The Mr. Toast card game” as the grand prize winner in its crowdfunding gaming challenge. [Read more...]

Hasbro Hosts Third Annual Global Day of Joy

DayofJoyHasbro employees worldwide took a day to engage in community service projects for children in need. For the 2015 Global Day of Joy, more than 200 volunteer projects are taking place in 40 countries including toy delivery donations, “Game Day” events, where children at a charitable organization or school have the chance to “play with the pros,” and “Operation Playspace” projects, where local charities have their outdated play areas re-imagined and re-designed into safer, more vibrant play spaces.  [Read more...]

Hasbro, Paramount Pictures Establish Cross-Property Film Universe

Paramount Pictures and Hasbro Inc. have signed a deal to collaborate on feature films for five of Hasbro’s properties. Under the agreement, Paramount and Allspark Pictures, Hasbro’s film label, will establish a cross-property interconnected onscreen universe, featuring the stories and characters from Hasbro brands G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand), and ROM.  [Read more...]

Play Fair Offers Attendees Exclusive Fan Experiences

PlayFairPlay Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.

Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more.  [Read more...]

Hasbro Expands Program to Support Children with Development Disabilities

Hasbro’s ToyBox Tools program is expanding to include new tools, resources, and products. ToyBox Tools was an initiative launched in 2014 to promote play in children with developmental disabilities. The initiative’s expansion will also include a new website for children, their families, caregivers, and teachers. Hasbro has worked closely with The Autism Project to provide instructional videos, printed instructions, play-mats, and more for several of Hasbro’s brands in the hopes that play will be easier and more accessible for children. The news was announced at the autism and disabilities conference OCALICON, which took place November 18 to 20.