Monopoly Fans Vote to Remove Thimble Token

MonopolyThimbleMonopoly fans worldwide have spoken—the iconic Thimble token will be removed from the current Monopoly game.

After nearly a month of voting in the Monopoly Token Madness campaign, more than 4 million votes from fans around the world decided to remove the Thimble token from the game, which was originally added in 1935. [Read more...]

Disney Channel Renews Elena of Avalor for Season Three, Expands Licensees

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. [Read more...]

Hasbro Appoints John Frascotti to President

Hasbro.Frascotti,JohnHasbro Inc. promoted John Frascotti to president, effective immediately. He will continue to report to Brian Goldner, who became chairman and CEO of the company.

In this role, Frascotti will continue to lead Hasbro’s product design and development, global marketing, digital gaming, entertainment, and consumer products initiatives. [Read more...]

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

Marvel Reveals Doctor Strange Product Collection

B7440AS00_630509425389_main_16_Large_300DPI-LMarvel launched a merchandise collection in preparation for the upcoming Nov. 4 theatrical debut of Doctor Strange. The collection, led by Hasbro, Lego, Funko, and more, will offer merchandise for kids and collectors.

The line will include Lego Doctor Strange’s Sanctum Sanctorum, Funko POP! Vinyl Doctor Strange Assortment, Mad Engine Doctor Strange Fan Apparel, Hasbro Doctor Strange 6 inch Legends Figure Assortment,  Marvel’s Color Your Own Doctor Strange and Marvel’s Doctor Strange Vol. 1: The Way of the Weird

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The collections are available now at major retailers including Walmart, Target, Toys”R’’ US, Amazon, JCPenney, Kohl’s, Hot Topic, and Disney Store.

Hasbro Launches Be Fearless Be Kind Initiative

Hasbro LogoHasbro launched Be Fearless Be Kind, the company’s newest philanthropic initiative designed to inspire and empower kids to have the compassion, empathy, and courage to stand up for others and be inclusive throughout their lives. This initiative builds upon the work that Hasbro and the Hasbro Children’s Fund collaboration with generationOn, the youth service division of Points of Light. [Read more...]

Hasbro Adds a Pup to its Joy For All Brand

JoyForAllHasbro launched the Companion Pet Pup, its second product in its Joy For All brand.

With a lifelike golden coat, BarkBack technology, and the ability to look toward people when they speak, the Companion Pet Pup looks, moves, and sounds like a puppy. The dog was carefully designed to inspire companionship and engagement for aging loved ones.

The Joy For All brand launched last November with the Companion Pet Cat.

Toys “R “Us Launches #GoRogue Events

toys-r-us-logo 2Star Wars fans can now preorder toys from Rouge One: A Star Wars Story at Toysrus.com in advance of their arrival in stores

To celebrate the release of the movie, Toys “R” Us stores will be transformed into Destination Star WarsRebel Bases at midnight on September 30, where customers can purchase limited edition toy collectibles. The collectibles that will be featured include Star Wars Force Band by Sphero, Rogue One: A Star Wars Story The Black Sergeant Jyn Erso from Hasbro, Rebel U-Wing Fighter Drone from Hasbroand Star Wars The Black Series Imperial Stormtrooper Electronic Voice Changer Helmet from Hasbro.

At the #RogueOne event, fans can enjoy free giveaways including a poster and a t-shirt and be the first to view the “Rogue One: A Star Wars Story”  feature shops at the front of all Toys “R” Us stores where Star Wars action figures, construction sets, and other memorabilia will be on display and available for purchase.

For more information about the Star Wars #RogueOne midnight opening events, visit Toysrus.com/DestinationStarWars.

Daymond John Joins Hasbro and Indiegogo in Crowdfunding Challenge

HasbroGamingLabEntrepreneur Daymond John, creator of FUBU and co-star of ABC’s Shark Tank, will guest judge in Hasbro and Indiegogo’s Fall 2016 Gaming Challenge. Following its successful debut last year and a follow-up challenge earlier this spring, the gaming challenge this fall offers independent game designers a platform to promote their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games. The challenge is open to game designers in the U.S., the UK, Canada (excluding Quebec), France, and Germany. [Read more...]

Mattel Named New Master Toy Licensee for Jurassic World

Image converted using ifftoanyNBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018.  [Read more...]