China Toy Fair


Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.

Hasbro Shows Off New Transformers Toys at Comic-Con International

SuperionAt Comic-Con International: San Diego last week, Hasbro unveiled new toys from next year’s Transformers lines, including Transformers: Robots in Disguise and Transformers Generations.

Transformers: Robots in Disguise, based on the upcoming animated series, features new designs for favorite Transformers such as Bumblebee and Sideswipe, as well as new characters including Underbite and Strongarm. Meanwhile, the Transformers Generations line gets a new theme next year: Combiner Wars, which lets fans build Combiner figures such as Superion and Menasor, or customize their own. Voyager Scale figures act as the torso, while interchangeable Deluxe Scale figures serve as the arms and legs.

SuperFanArt Launches, Lets Fans Be Creators Using Hasbro Brands

SuperFanArtHasbro Inc. and Shapeways are launching SuperFanArt, a web site that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3-D printed designs on Shapeways, a 3-D printing marketplace and community. Through the site, the Hasbro fan base will have license to create new art and product offerings.

SuperFanArt will launch with the My Little Pony franchise, and additional Hasbro brands will be introduced in the coming months. At its launch, SuperFanArt will showcase work by several talented fan artists, and consumers can click through to each artist’s shop to place an order. Additional artists and 3-D printed products will be featured on the site in the future.

The artwork featured on SuperFanArt will also be on display at Comic-Con International: San Diego.

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.

Exclusive Pics from 2014 Licensing Expo

Licensing Expo, the annual meeting place for the global licensing industry, occurred last week in Las Vegas. The exhibitors included a number of the top toy companies, which were on-hand showing off upcoming play products and making announcements about new licensing deals.

Check out this exclusive gallery, which features lots of the licensed toys that we’re all sure to be excited about in the months ahead. [Read more...]

PlayDate Digital, Hasbro Launch Transformers Rescue Bots: Sky Forest Rescue App

The youngest of Transformers fans can enjoy the Transformers Rescue Bots: Sky Forest Rescue app from PlayDate Digital and Hasbro Inc. This mobile app puts beginner and emergent readers at the center of the story, working as rescue cadets in training to save Griffin Rock from nature gone wild.

Transformers Rescue Bots: Sky Forest Rescue is inspired by the animated series Transformers Rescue Bots by Hasbro Studios and airing on The Hub Network in the U.S.  The app is available on iOS devices.

Transformers: Age of Extinction Mobile Game Available Now for iPhone, iPad, and iPod Touch

June19 transformers imageDeNA and Hasbro, Inc.’s Transformers: Age Of Extinction – The Official Mobile Game, based on Hasbro’s toy brand and the Paramount Pictures film, Transformers: Age of Extinction, is now available exclusively on the App Store for iPhone, iPad, and iPod touch, bringing the blockbuster action to mobile devices. This fast-paced combat runner game immerses players in the Transformers universe as they help the Autobots defeat their Decepticon enemies.

The game is coming to Google Play for Android devices soon. Players can pre-register to be notified when the game is available on Android here.

Hasbro Licensing Expo Line-Up Includes New My Little Pony Toys, Littlest Pet Shop App, and More

Hasbro Inc. showcased new products at this past week’s Licensing Expo in Las Vegas from its key brands, including My Little Pony, Littlest Pet Shop, Nerf, Play-Doh, and more. The highlights from some of the company’s major lines included the following:

My Little Pony

June19 Equestria girlsLast year, Hasbro launched My Little Pony Equestria Girls, and this year marks the arrival of colorful fashion dolls, play sets, and vehicles inspired by My Little Pony Equestria Girls Rainbow Rocks, the new animated film set to debut this fall.

Littlest Pet Shop

Hasbro has released customizable style sets, figurines, and over 140 new pets inspired by the Littlest Pet Shop animated series. With this summer’s Littlest Pet Shop Your World integrated play app, fans can bring their pets to life digitally–as well as accessorize them and the rooms of their pet shop–by scanning the code included on each regular scale pet in the line. With this app, fans can also play a variety of mini-games and activities. [Read more...]

Universal Studios Launches the Transformers Fan Experience

Universal Studios Hollywood TRANSFORMERSThe first Transformers Fan Experience takes place today at Universal Studios Hollywood as an extension to the official “BotCon” Transformers Collectors’ Convention. The exhibit will feature the new Optimus Prime movie vehicle, a panel discussion with Hasbro insiders, a performance by Stan Bush, and after-hours to the award-winning attraction Transformers: The Ride-3D