There’s the old saying, “Go big or stay home.” Well, at the recent Sweet Suite event that was part of this year’s Blogger Bash, a lot of toy companies gathered in New York City to show off their wares, and many of them brought big toys. And by big, I mean that if placed side-by-side the average action figure, doll, ride-on, etc., these toys easily dwarfed the competition.
Warner Bros. Pictures, Hasbro’s Allspark Pictures, and Sweetpea Entertainment are launching a feature film franchise based on Dungeons & Dragons, the world’s most popular role-playing game. Hasbro’s Brian Goldner and Stephen Davis, Courtney Solomon and Allan Zeman of Sweetpea Entertainment, as well as Roy Lee (The LEGO Movie, How to Train Your Dragon) are attached as producers.
by Catherine Mevs, strategy director, Red Peak Branding
With more and more Millennials stepping into parenthood, big name toymakers are trying to guess at the expectations of a new generation of parents. However, from Mattel’s introduction of its Siri-inspired Hello Barbie to Hasbro’s more compact preschool toys, thus far their efforts are either misguided or not going far enough.
Marvel’s Ant-Man is still going strong in theaters, and so is Disney Consumer Products’ (DCP) and Marvel‘s Ant-Man product collection. The lineup includes costumes, construction sets, action figures, and more from licensees such as Hasbro, LEGO, Funko, Hot Wheels, Rubie’s Costume Co., and Uncle Milton.
Hasbro and Cartamundi Sign Letter of Intent for East Longmeadow and Ireland Manufacturing Facilities
Hasbro Inc. and Cartamundi Group have signed a letter of intent to sell Hasbro’s manufacturing locations in East Longmeadow, Mass., and Waterford, Ireland to the Cartamundi Group. Cartamundi is a worldwide leader in the production and sales of playing cards and cards for games. Under the terms of the agreement, Cartamundi will continue to employ all regular manufacturing and distribution employees located in East Longmeadow and Waterford on comparable terms.
Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More
Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.