Posts Tagged ‘Hasbro’
« Older Entries | Newer Entries »This post was written by Justin McCraw
First Transformers Convention, in Shanghai, Comes to a Close
Tuesday, August 3rd, 2010
Hasbro, Inc.‘s Transformers Cybertron Con ends today in Shanghai, China. Part of the Shanghai World Expo, Hasbro took over part of the East Asia Exhibition Hall to give Asian fans their first official Transformers convention.
Attendees could walk through a historama of Transformers content, from the Generation 1 robots to the current Hunt for the Decepticons promotion. Exhibits included a 23-foot tall Bumblebee model; animation clips and production stills, some of which have never been seen by the public; a graffiti wall; fan contests; drawing classes; a demonstration of Activision‘s new Transformers video game; and more.
Information about the convention can be found here.
Tags: Activision, Hasbro, Shanghai World Expo, TRANSFORMERS Cybertron Con
Posted in News | No Comments »
This post was written by Christina Edwards
TIF Launches Charity Auction of New Star Wars Collector’s Item
Thursday, July 15th, 2010
The Toy Industry Foundation (TIF) has launched a charity auction featuring the Star Wars AT-AT (All Terrain Armored Transport) before it arrives in stores next month; proceeds will benefit TIF programs that support charities for at-risk, abused, abandoned, or ill children. The auction began July 14 and will run through July 19 at noon.
The auction features two of the new Star Wars AT-AT vehicles, donated by Hasbro. The multi-level vehicle is two feet tall, 28 inches long, and 12 inches wide, and can hold up to 20 Star Wars figures. Winners of the auction will have exclusive ownership for two weeks before the collector’s item is available for sale.
The auction is the latest in a series of initiatives to promote individual giving in support of the TIF’s philanthropic activities. The second annual “TIF Birthday Bids” auction, celebrating the anniversaries of characters and toys, will kick off in September.
Tags: Hasbro, Star Wars, Toy Industry Foundation
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Hasbro Denies Potential Company Sale
Monday, June 28th, 2010
Despite rumors that Hasbro was holding preliminary talks with private-equity firm Providence Equity Partners, Hasbro stated that it is not having any discussions with any firm regarding the sale of the company. Hasbro did confirm that it had been approached by a private equity firm regarding a transaction. The company said that its board of directors decided not to pursue any deal.
Tags: Hasbro, Providence Equity Partners
Posted in Financial, News | No Comments »
This post was written by Elizabeth A. Reid
Disguise Signs Deal to Manufacture Hasbro-Branded Costumes
Thursday, June 10th, 2010
Disguise, the Halloween costume division of JAKKS Pacific, Inc., has signed a multi-year agreement with Hasbro to produce Halloween costumes and accessories based on most Hasbro brands. The three-year deal grants Disguise expanded and exclusive rights to manufacture and distribute Hasbro-branded Halloween costumes and accessories in the U.S. and Canada, beginning this Halloween season.
Costumes will include those based on Transformers 3, to be released summer 2011, and the television shows G.I. Joe and My Little Pony, which will air this fall on Hasbro and Discovery Communications‘ joint-venture cable network, The Hub.
Photo Credit: Business Wire
Tags: Discovery Communications, Disguise, G.I. Joe, Hasbro, JAKKS Pacific, My Little Pony, The Hub, Transformers 3
Posted in Licenses, New Products, News | No Comments »
This post was written by Elizabeth A. Reid
Hasbro Revs Up Its Licensing Programs
Wednesday, June 9th, 2010
The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.
Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.
Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.
Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).
Tags: Battleship, Candy Land, DreamWorks, Hasbro, Littlest Pet Shop, Monopoly, My Little Pony, Nerf, Ouija, Paramount, Playskool, Stretch Armstrong, TRANSFORMERS, Universal
Posted in Uncategorized | No Comments »
This post was written by Elizabeth A. Reid
In the Night Garden to Be Aired in the U.S. on The Hub
Tuesday, June 8th, 2010
In the Night Garden, a BBC Worldwide and Ragdoll Worldwide, Ltd. joint venture, will be premiering in the U.S. this fall on the new children’s network, The Hub. Starting this October, kids can join Igglepiggle and Upsy Daisy on their adventures with Makka Pakka and friends. The Hub has secured broadcasting rights for all 100 x 30 episodes of In the Night Garden.
Produced by Ragdoll Productions for Ragdoll Worldwide, In the Night Garden takes kids on an imaginative journey to meet toy characters living together within a caring woodland community. Shot in high-definition, words, rhymes, and music make the series both entertaining and relaxing.
In the Night Garden won Best Preschool Program at the 2010 Broadcast Awards and BAFTA’s Best Preschool Live Action in 2007 and 2008. The show has been sold to 35 countries including Canada, Australia, Spain, and China.
Tags: BAFTA, BBC, Discovery, Hasbro, In the Night Garden, Ragdoll Productions, The Hub
Posted in 3-5, 6-8, Licenses, News | No Comments »
This post was written by Justin McCraw
Hasbro Unleashes a Bevy of New Video Games
Tuesday, June 8th, 2010
Habsro, Inc., plans to release more than a dozen video games based on its brands throughout the world during the second half of the year. Electronic Arts (EA) and Activision are producing the video games, which will appear on multiple devices including game consoles and mobile devices.
EA is producing versions of Monopoly as well as a five-pack Nintendo DS game called Hasbro Family Game Night 3. RISK: Factions is set for release on Xbox Live! with iPhone and iPad versions of RISK in development. Activision is spearheading development of TRANSFORMERS: War for Cybertron, which is expected to be released this summer.
Information about both game companies can be found at this year’s Electronics Entertainment Expo (E3) in Los Angeles, held June 15-17.
Tags: Activision, E3, EA, Electronic Arts, Hasbro, Monopoly, Risk, TRANSFORMERS
Posted in New Products | No Comments »
This post was written by Christina Edwards
The Hub Network Announces New Original Programming
Monday, June 7th, 2010
The Hub, a joint venture between Discovery Communications and Hasbro, Inc., has announced the addition of two new Hub Original Series programs to the network.
Live-action program Pictureka! and animated series The Adventures of Chuck and Friends will appear on the network when it launches October 10. The programs join The Hub’s previously announced series, which will offer programming choices across the network’s planned programming blocks of preschool (ages 2-5, 9 AM-1 PM), kids afternoon/kids prime (ages 6-12, 1-6 PM), family prime access (6-7 PM), and family prime (7-11 PM).
Pictureka! is adapted from the family board game and will feature contestants and their families as they take on the challenge of finding specific objects disguised in elaborate drawings. The show is produced by Hasbro Studios in conjunction with Ellman Entertainment.
The Adventures of Chuck and Friends features Tonka’s Chuck the Truck and a cast of friends in a song-filled series geared towards preschoolers. The show is produced by Hasbro studios.
Tags: Discovery Communications, Hasbro, Pictureka!, The Adventures of Chuck and Friends, The Hub
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
Hasbro Files Infringement Lawsuits Against Toy Companies
Thursday, June 3rd, 2010
Hasbro, Inc. has filed lawsuits against Buzz Bee Toys, Inc. and Lanard Toys, Inc. for patent infringement for its Nerf and Super Soaker brands. The lawsuits were filed in the United States Federal Court in Springfield, Mass.
Hasbro is seeking to enjoin both companies from infringing two U.S. patents relating to its Nerf-N-Strike Disc Shot blaster. Additionally, the company has sued Buzz Bee Toys for infringing its Nerf Super Soaker water product patent. Hasbro is also seeking monetary damages from both companies for illegal use of its patented technology.
Tags: Buzz Bee Toys, Hasbro, infringement, Lanard Toys, Nerf, patent infringement, Super Soaker
Posted in News | No Comments »
This post was written by Elizabeth A. Reid
New Broadcasting and Licensing Deals for Beyblade: Metal Fusion
Wednesday, June 2nd, 2010
Nelvana Enterprises has announced several broadcasting and licensing deals for the new animated series Beyblade: Metal Fusion.
Beyblade: Metal Fusion, from Nelvana and d-rights Inc., will be airing on Cartoon Network in the U.S., Australia, and New Zealand; Gulli in France; Nickelodeon in Germany; Nicktoons in the U.K.; Disney XD in Belgium, Luxembourg, and the Netherlands; and BOING, Turner’s Free To Air Block in Spain, broadcasted on Telecinco and Factoria de Ficcion. The series premiered on YTV in Canada last month.
Hasbro, Inc. has been appointed the master toy licensee for most international markets outside of Asia. The new toy line has already launched in Canada and is set to hit shelves this fall in the U.S., Mexico, UK, France, Germany, Spain, Italy, Austria, Switzerland, Benelux, Scandinavia, Australia, and New Zealand.
Tags: Beyblade: Metal Fusion, CLM, CPLG, d-rights, Hasbro, Hudson Entertainment, Hudson Soft, Kidz Entertainment/EEMC, Lagardère Active, m4e AG, Nelvana, Nelvana Enterprises
Posted in Licenses, News | 1 Comment »
