Industry colleagues and the public have selected winners for the eighth annual Toy & Game Inventor of the Year Awards. At this year’s storytelling-themed awards ceremony, excellence was recognized in the categories Toy Design, Game Design, Rising Star, Excellence in Game Design, Young Inventor, and Digital/Toy Game. A closeted jury of industry-based judges also chose the winners of the Hassenfeld Humanitarian Award, In Memoriam, and Lifetime Achievement Award. [Read more...]
Hasbro has launched the new Joy for All brand with its first product line Companion Pets. The first product in the line is Joy for All Companion Pet Cat, an animatronic pet designed to reach a new demographic this year.
The Companion Pet Cat is Hasbro’s first foray into products designed specifically for seniors. Inspired by consumer feedback, extensive consumer research with older adults and their caregivers nationwide were considered during the development of Companion Pets. [Read more...]
Painting Lulu is a paper-to-digital coloring pack that includes a paper coloring book, a digital crayon, and a free app. Kids draw on paper with regular crayons, scan the pages using the free app on any mobile device, and continue to decorate, correct, and share their creations digitally. Kids enjoy the feel of using real crayons, markers, paintbrushes, and erasers whether at home or on the go.
The latest Monopoly board, Monopoly Here & Now: U.S. Edition, available from Hasbro, features 22 real-life cities including Dallas, Los Angeles, and New York City as property spaces. Earlier this year, Hasbro teamed with BuzzFeed for Monopoly’s 80th anniversary, inviting fans to vote for their favorite U.S. cities, which the new board reflects.
A long weekend ago, in a toy store far, far more crowded than I had anticipated (Toys “R” Us Times Square, though I really should have known better at that point), I checked out Destination: Star Wars—The Exhibition, which showed off Star Wars toys past and present. It closed this past Monday, but photos of all the exhibits can still be found online. Besides the opportunity to see vintage Star Wars toys, it was worth visiting because located over in its own themed corner of the store were all the new toys launched in anticipation of the upcoming, Star Wars: The Force Awakens.
Today, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.