Ubisoft will develop and publish current and next-generation console games based on some of Hasbro’s most popular gaming brands, including Monopoly, Scrabble (in the U.S. and Canada only), Trivial Pursuit, Risk, Battleship, and Cranium.
My poor brother grew up in a family full of nothing-but-girls. I’m convinced that this is the reason that he ended up with all of the cool toys. In true oldest sibling fashion, I wasn’t stopped by the sharpie-engraved “Jesse” label on the toys that cluttered his bedroom. I had to test every toy that came through our house, girl- or boy-intended; it made no difference to me. It wasn’t lost on me that all of Jesse’s toys were made to go fast or flaunt tricks, while my sister and I played with stationary toys, dolls, and Easy-Bake Ovens. The phrase that frequently exited my adolescent mouth comes to mind: “But it’s not fair!” The speedy and daring toys are just as fun for girls as they are for boys, and here are some current toys to prove it:
The Hot Wheels cars frequented our home quite often, and many Christmas lists as well. Any time we went to the mall, somehow Jesse managed to make sure he was leaving with one. Mattel‘s well-loved brand that is synonymous with speed just released its Triple Track Twister. With three tracks, two controllers and one huge crash zone, it is multi-car mayhem. Kids can hit the red diverter to send cars on a collision course, or blast through the blue tunnel to take on a new track. The coolest thing about this toy is that it includes an iPad stand and Action Capture app that brings the track to life. My brother and I would have loved this Hot Wheels racetrack with equal measure.
Another name that has been helping little boys and girls create speed and wreak havoc in good fun is Nerf, from Hasbro. The Nerf Rapidstrike CS-18 is the new streamlined lightweight blaster that has serious firepower and shoots up to 75 feet. The blaster’s acceleration trigger powers up the motor for super-speed firing. The clip holds all 18 of the included darts, and it’s see-through for instant firepower checks.
For more commentary from Kara, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!
Spending time with my niece (age 8) and nephew (age 4) has taught me many things: patience, kindness, compassion, etc. However, one particular lesson has stood out to me as of late: kids are gross. They are adorable and awesome and hilariously uninhibited, which, in turn, often makes them gross. They just want to stomp in the mud, pick their noses, and enjoy all the luxuries of gooey, mushy substances. However, this grossness can easily be turned into something productive, cute, and brightly colored through dough play.
Play-Doh, from Hasbro, has been around for decades. I loved molding the clay-like substance when I was young, spending hours at the kitchen table with multiple containers worth spilling out onto sheets of wax paper. I loved squishing a big ball of Play-Doh in my hands and feeling the smushy compound ooze between my fingers. It was gross, awesome, and most importantly, wildly entertaining. In addition to Play-Doh and the new Play-Doh Plus compound, which is a fluffier version that allows for easier molding, there are other great new options on the shelves that allow kids to be creative while channeling their passion for mush and grossness.
Hasbro, Inc. and DreamWorks Animation have entered into an agreement to create toys and games inspired by DreamWorks Animation’s B.O.O.: Bureau of Otherworldly Operations and Trolls properties. Through this deal, Hasbro will unveil franchise-inspired product lines across major toy categories, with theatrical releases supporting B.O.O. and Trolls arriving in theaters in 2015 and 2016, respectively.
B.O.O.: Bureau of Otherworldly Operations is the classified agency you’ve never heard of and certainly never seen. Dedicated to protecting the Universe from evil hauntings, the agents of B.O.O. have a secret weapon: they are ghosts themselves. When B.O.O. faces its biggest threat yet—an uber-villain with a ghastly plan—top agent Jackson Moss (Seth Rogen) and his wacky partner Watts (Melissa McCarthy) team up for the job.
DreamWorks Animation also recently announced the acquisition of the Trolls franchise. The Trolls experienced a resurgence in the 1990s, and in 2003, the Toy Industry Association named Trolls on its list of One Hundred of the Century’s Most Treasured Toys.
Build-A-Bear Workshop is expanding its My Little Pony collection with the launch of Princess Twilight Sparkle under license from Hasbro Inc. Princess Twilight Sparkle and her trusted assistant Spike the Dragon are now available at Build-A-Bear Workshop stores throughout North America and online at buildabear.com.
The company’s licensing relationship with Hasbro allows guests to engage with the characters and uniquely personalize the ponies. Guests can complete the signature look for Princess Twilight Sparkle with a variety of fashions including a My Little Pony Coronation Cape, Gold Bow Flats, a My Little Pony Friendship is Magic theme song that can be added to any stufffed animal, and a Rainbow Brush.
USAopoly, under license by Hasbro, Inc. will debut Monopoly: The Walking Dead Survival Edition and Risk: The Walking Dead Survival Edition. Each game is based off Robert Kirkman’s comic book series and graphic novels. The games relate to the comic in detail as seen through game tokens, playing cards, the playing board itself, and other details.
Available exclusively from Skybound, Kirkman’s imprint at Image Comics, and Diamond Comic Distributor, both games will be released in late September.
Straight from the halls of Canterlot high, the My Little Pony Equestria Girls dolls are six best friends with a flair for fashion and fun. Each doll in the collection comes dressed in an ultra-chic look and features her signature cutie splash, a unique design similar to the cutie marks on their pony alter egos. Girls will love to share styles between their favorite My Little Pony Equestria Girls friends, as each doll has an interchangeable fashion skirt and shoes in addition to a signature accessory. Each My Little Pony Equestria Girls doll comes complete with a Canterlot High membership ID card. Each doll sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com
The Marvel amendment extends Hasbro’s global rights to Marvel characters for an additional two years running through 2020. Hasbro will continue to develop a wide range of toys and games for Marvel’s global Universe of more than 8,000 characters, including Spider-Man, The Avengers, and Iron Man.
Following the acquisition of Lucasfilm by Disney, the two companies sought to align the terms of both the Marvel and Lucasfilm agreements. The Marvel extension is in line with the term for Hasbro’s rights for the Star Wars franchise, which also runs through 2020. Both agreements cover entertainment, including all film and television properties, for the respective franchises during the period and include similar product categories.
Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including Transformers, My Little Pony, Kre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star Wars, Marvel, Star Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.
Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]
Hasbro Inc. will launch a new line that “teleports” physical characters into digital gaming and app experiences. The Telepods line uses patented new technology to allow kids to play in two ways: in the physical space and through full integration into top-tier apps. The Telepods play experience will first be available in a line released this August based on and fully integrated into the new app Angry Birds Star Wars II from Rovio Entertainment and Lucasfilm.
For the first time ever, Telepods lets players teleport Rebel Bird and Imperial Pig figures into the new Angry Birds Star Wars II app so they can choose which characters to launch. Following the release of Angry Birds Star Wars II, fans will be able to download the app, tap the Telepods icon in the app, place one of the more than 30 Angry Birds Star Wars figures on the included Telepods base, and then place the base on a smart device (not included) to immediately “teleport” that figure into the game.
Telepods are also the first digitally integrated toys designed with stand-alone playability in mind. An assortment of play sets will invite kids to launch their Rebel Bird figures in real life to destroy iconic Angry Birds Star Wars structures and topple the evil Pig Empire. Angry Birds Star Wars II will follow the story of the three prequel Star Wars movies. With the introduction of never seen before Angry Birds Star Wars characters, the player can for the first time in the history of Angry Birds choose to take the “Pork Side” and play as one of the green pigs. [Read more...]