Hasbro and Ubisoft to Launch Hasbro Game Channel on Xbox, PlayStation Consoles

MonopolyPlusHasbro and Ubisoft have announced the Hasbro Game Channel, a destination for family game entertainment on leading consoles, featuring games based on Hasbro’s most popular brands. The Hasbro Game Channel will be available to download this fall on Xbox One and PlayStation 4. All games will also be available for download individually on Xbox 360 and PlayStation 3.

The first three games available on the Hasbro Game Channel will be Monopoly Plus, a customizable 3-D version of the game that lets up to six players choose their own house rules; Risk, where players will venture into simulating modern warfare combat with a new strategic experience and modern armies; and Trivial Pursuit Live! will test fans on the trivia game with a TV-show setting and reinvented question formats.

Five Thousand Words Added to Merriam-Webster’s Official Scrabble Players Dictionary

scrabbleUnder license from Hasbro Inc., Merriam-Webster will release the fifth edition of The Official Scrabble Players Dictionary, marking the dictionary’s first major update in nearly a decade. More than 5,000 new words will be added to the dictionary–including geocache, a word chosen by fans in the Scrabble Word Showdown earlier this year–making them all officially playable in the game. Players in the U.S. and Canada will now be able to rack up points with geocache and other words that have entered language recently, including beatbox, chillax, frenemy, hashtag, joypad, mixtape, mojito, ponzu, selfie, soju, sudoku, texter, vodcast, vlog, and yuzu. [Read more...]

COMMENTARY: Classic Games Are Revived with Modern Twists

5CF7F28B50569047F5EEB18A916E5462The summer months are known for spontaneous beach trips, an abundance of delicious ice cream, and, of course, the much-dreaded summer storms that come with unbearable heat. But the next time the weather is uncompromising, consider having a family game night in, though I know what you’re thinking: Please, not another children’s game.

It can be difficult choosing a game everyone agrees on; parents are frequently disconnected, and youngsters who are a few years apart in age constantly battle over which game should be the one played. But a new trend in the toy industry could stop these common issues before game night even begins. I am constantly seeing companies revisiting old games and giving them a modern twist, and these simple alterations often involve modern technologies to pique younger players’ interest. [Read more...]

LeapFrog Adds VP of Sales and VP of Platform Marketing

LEAPFROG ENTERPRISES LOGOLeapFrog Enterprises Inc. recently added two executives: Dan Burns and Scott A. Steinberg.

Burns joins LeapFrog as vice president of sales. In his new role, Burns will lead LeapFrog’s efforts to drive sales of the company’s award-winning products, including the recently unveiled LeapTV active video gaming system, the new LeapBand activity tracker, and more.

Prior to joining LeapFrog, Burns was vice president of sales at VTech Electronics for 10 years, where he drove record sales revenue and profit, set the strategy for global brand and product development efforts, and led retail merchandising initiatives for all sales accounts. He previously held executive sales positions at Radio Flyer Corporation and Hedstrom Corporation, as well as management positions at Hasbro and Kolcraft. [Read more...]

TMNT-Themed Monopoly Games to Hit Stores

Picture (Device Independent Bitmap) 1The Heroes in a Half Shell, Teenage Mutant Ninja Turtles, will be seen in a whole new light, thanks to a new partnership from USAopoly and Nickelodeon. Under license from Hasbro, two new Monopoly games inspired by the much anticipated summer blockbuster, Teenage Mutant Ninja Turtles–Teenage Mutant Ninja Turtles Edition and Teenage Mutant Ninja Turtles Collectors Edition–are set to hit stores this fall.

Picture (Device Independent Bitmap) 2In the Teenage Mutant Ninja Turtles Editionfans of the popular television show will be able to vie for 22 popular locations found in the animated series. Teenage Mutant Turtles Collector’s Edition, meanwhile, will give fans the opportunity to sell and trade the notorious Turtle villains, and properties can be claimed and enhanced with custom pizza slices and pizza boxes, which replaces the traditional Monopoly houses and hotels.

Teenage Mutant Ninja Turtles will be released on August 8th in theaters worldwide.

Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.

Hasbro Shows Off New Transformers Toys at Comic-Con International

SuperionAt Comic-Con International: San Diego last week, Hasbro unveiled new toys from next year’s Transformers lines, including Transformers: Robots in Disguise and Transformers Generations.

Transformers: Robots in Disguise, based on the upcoming animated series, features new designs for favorite Transformers such as Bumblebee and Sideswipe, as well as new characters including Underbite and Strongarm. Meanwhile, the Transformers Generations line gets a new theme next year: Combiner Wars, which lets fans build Combiner figures such as Superion and Menasor, or customize their own. Voyager Scale figures act as the torso, while interchangeable Deluxe Scale figures serve as the arms and legs.

SuperFanArt Launches, Lets Fans Be Creators Using Hasbro Brands

SuperFanArtHasbro Inc. and Shapeways are launching SuperFanArt, a web site that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3-D printed designs on Shapeways, a 3-D printing marketplace and community. Through the site, the Hasbro fan base will have license to create new art and product offerings.

SuperFanArt will launch with the My Little Pony franchise, and additional Hasbro brands will be introduced in the coming months. At its launch, SuperFanArt will showcase work by several talented fan artists, and consumers can click through to each artist’s shop to place an order. Additional artists and 3-D printed products will be featured on the site in the future.

The artwork featured on SuperFanArt will also be on display at Comic-Con International: San Diego.

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.