COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle

FrozenFever2It’s the age of Frozen, and not just because of this freezing weather we’ve been having.

If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]

Hasbro Enlists Fans to Create Massive New Transformers Robot

TransformersCombinerWarsappIn celebration of the theme for its 2015 Transformers Generations line, Combiner Wars, Hasbro is inviting fans to help create a new character for the Transformers brand; specifically, a new team of robots that combine to form one giant new character. [Read more...]

Hasbro Releases New Corporate Social Responsibility Report

Hasbro logoHasbro Inc. has released its 2013 Corporate Social Responsibility (CSR) Report, which provides a detailed look at the progress Hasbro made throughout 2013 in its three key CSR priorities. These are product safety, environmental responsibility, and ethical sourcing—in addition to other focus areas including human rights, responsible marketing, global philanthropy, and more.

Performance highlights from the 2013 CSR Report are as follows: zero product recalls in 2013—and no recalls since 2008; several product and packaging sustainability innovations, including the replacing of polyvinyl chloride (PVC) with polyethylene terephthalate (PET) in Hasbro toy and game packaging; developing a set of goals and key performance indicators to guide and measure progress in improving working conditions among its third-party suppliers; and the development of a human right policy including focus areas, implementation strategies, and governance structure.

In addition, Hasbro contributed $14.5 million through product donations and financial contributions to organizations that benefit children in need, positively impacting 3.5 million children worldwide. The company also engaged 75 percent of Hasbro’s global workforce to volunteer in their communities during 2013.

Hasbro is also making progress on sustainability goals for 2020, such as reducing waste to landfills at owned/operated facilities by 50 percent; decreasing energy consumption at owned/operated facilities by 25 percent; reducing global Scope 1 and Scope 2 greenhouse gas (GHG) emissions from owned/operated facilities by 20 percent; and decreasing water consumption from owned/operated facilities by 15 percent. All goals are intended to decrease numbers from 2012 levels.

The full 2013 report can be found at Hasbro’s website.

Lincoln Logs Production Returns to the U.S. with 10 New Sets

LincolnLogsNext year’s entire line of Lincoln Logs, part of the K’NEX family of brands, will be manufactured in the U.S. by Pride Manufacturing in Burnham, Maine. Following industry trends, Lincoln Logs production was moved overseas during the mid-20th century. K’NEX, which licenses the brand from Hasbro, has been manufacturing Lincoln Logs since 1999.

Pride Manufacturing, the world’s leading supplier of wooden golf tees and related golf accessories, met K’NEX’s requirements for a wood manufacturing facility that could match the precision and detail required for Lincoln Logs. All sets come with a storage container for clean-up, are intended for kids ages 3 and up, and will be available next fall.

[Read more...]

Play-Doh’s Year in Review Features Ice Buckets, Selfies, and More

Hasbro Inc.‘s Play-Doh brand is celebrating memorable moments and top trends for the past year with its second A Year in Play-Doh Moments, a year-in-review sculpted out of Play-Doh compound. There’s the Ice Bucket Challenge, selfies, The Tonight Show Starring Jimmy Fallon, the 20th anniversary of Friends, The Fault in Our Stars, smart watches, nostalgic ’90s-inspired fashion, and the polar vortex.

Play-Doh fans can visit the Play-Doh Facebook page to celebrate the past year with other Play-Doh fans.

Hasbro Elects Michael Burns to Board of Directors

MichaelBurns,HasbroHasbro Inc. has elected Michael Burns as an independent director to its board of directors. Burns is currently vice chairman of Lionsgate, and his appointment is effective immediately.

Since joining Lionsgate in 2000, Mr. Burns has been instrumental in building the company into a multi-billion dollar global content leader with a major presence in motion picture production and distribution, television programming and syndication, home entertainment, channel platforms, and digital distribution.

Hasbro Participates in Community Service Projects in 33 Countries Worldwide for Second Global Day of Joy

HasbroGlobalDayHasbro Inc. celebrated its second Global Day of Joy on December 4, a volunteer initiative designed to spread cheer and bring positive change to children in 33 countries. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide to deliver toys and games to children, provide meals for the homeless, renovate playrooms, and host Hasbro Game Day for the event.

Hasbro’s Global Day of Joy is one of the company’s largest global efforts, and this year’s day lasted 27 full business hours from the start of the day in Australia to the close of business in Los Angeles. Service programs from around the world included hand-delivering toys and games to school children; volunteering at an Operation Smile mission in Colombia; character visits to Miami Children’s Hospital; and sorting and packing thousands of toys and games to the organizations Toys for Tots, SeriousFun Children’s Network, and Give Kids the World.

During this year’s holiday season, Hasbro expects to donate more than half a million toys and games to organization benefitting children, valued at $6 million.

CafePress Launches Holiday Giving Campaign for Toys for Tots

CafePress

A collaborative effort launched today between CafePress, the U.S. Marine Corps Reserve Toys for Tots Foundation, Hasbro, and My Life Games LLC will help provide children in need with toys at the holidays.

Through this first-year campaign, CafePress will provide consumers with three different ways to support Toys for Tots, including $1 donated for every Facebook “Share” given to the video entitled, “Toys for Tots: Every Child Deserves a Little Christmas.” Other means include $1 donated from the final purchase price of all customizable Monopoly and Scrabble games sold on cafepress.com; and $2 donated from the sale of two special edition T-shirts, each priced at $7.

“We are honored to support Toys for Tots this holiday season,” said Fred Durham, CEO and co-founder of CafePress. “To be able to support their noble efforts by donating a portion of proceeds of games known for bringing families together is ideal.”

The Chicago Toy & Game Group Reveals 2014 TAGIE Winners

TAGIE.AwardsThe Chicago Toy & Game Group has crowned this year’s recipients of the 2014 Toy and Game Inventor of the Year (TAGIE) Awards. More than 400 guests representing 23 countries gathered at Chicago’s historic Navy Pier Grand Ballroom last Friday to toast today’s top playthings.

The Chicago Toy & Game Group acknowledged the following winners from nominated categories:

Excellence in Game Design: Oliver Morris, designer of Gravity Maze

Excellence in Toy Design: Ian Bernstein, Adam Wilson, and Sphero team, inventors of Ollie

Rising Star Designer: Alice Taylor, designer of Makies [Read more...]

My Life Games to Offer Line of Customized Hasbro Board Games

Nov21.MyLifeGamesMy Life Games LLC has introduced a line of customizable Monopoly and Scrabble games under license from Hasbro Inc. and distributed by CafePress Inc. Consumers can personalize these official games with their own photos and text, choosing from a large selection of designs.

CafePress’s user-friendly interface enables customers to choose and arrange their photos from Facebook, Picasa, SmugMug, and Flickr, or to upload images from their desktop or mobile device. Users can also select from game board designs for various occasions: birthdays, holidays, anniversaries, vacations, graduations, and more. Each full-size game board is printed, packaged, and shipped with the classic game components.