Holiday of Play 2015

Machinima and Hasbro Collaborate on All-New Online Transformers Series

Hasbro logoThrough an agreement between Hasbro and Machinima, a new Transformers series will be brought to life on the many2many programming service. The series, set in the middle of The Combiner Wars, will introduce new lore and characters to the Transformers franchise.

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Hasbro’s Special Edition Comic-Con International Toys Include Jem, My Little Pony, Transformers, and More

JEM_SDCC_Doll_OOP4Hasbro Inc. is attending Comic-Con International in San Diego with special edition action figures and toys drawn from its popular brands and licenses. Along with items tied to movies, animated series, comics, and video games—such as My Little Pony: Friendship Is Magic and the classic Transformers cartoon—the toymaker is showing off licensed properties for Star Wars and Marvel.

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COMMENTARY: What I’ve Learned About the Toy Industry—An Intern’s Perspective

ToyBooklogoAfter quarterly report cards and end-of-the-year science projects, if my grades were above a B+—and my teacher’s comments weren’t scolding—my mother would drive me to Toys “R” Us in Massapequa, N.Y., to pick up a Summertime Beach Barbie.

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Playmation Marvel’s Avengers Now Available for Preview at Select Disney Stores

Playmation Shoot (TBD)Kids and parents can now experience Playmation Marvel’s Avengers for the first time at participating Disney Store locations, where two- and five-minute training sessions are available daily. For those who want to take part in an expanded experience, 30-minute Avengers Gear Orientations are available on Saturdays and Sundays by reservation only. During the longer Avenger Gear Orientation, kids and parents can learn more about the Avenger Gear, follow instructions from JARVIS, and interact with other participants to complete missions and adventures.


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Scrabble Console Game Now Available for Xbox One and PlayStation 4

ScrabbleScrabble, a console game based on the classic word-spelling game, is now available for download in the U.S. through the Hasbro Game Channel online, or on Xbox Live for Xbox One and on PlayStation Network for the PlayStation 4.

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Film Version of Hasbro’s Monopoly Advances Directly to Go

LIONSGATE LOGOLionsgate and Hasbro are partnering to bring Monopoly to the big screen. The film version has been described as centering on a boy from Baltic Avenue who uses both Chance and Community in a quest to make his fortune, taking him on a fun, adventure-filled journey.

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Toys “R” Us Unveils Exclusive Comic-Con International: San Diego Toys, Launches Collector Vector

Photographer Dennis Stylist LinToys “R” Us today revealed its lineup of exclusive figures and playthings, which will be available at Comic-Con International: San Diego next month. The retailer will provide convention goers with the opportunity to be among the first to purchase exclusive figures, figure packs, and play sets including Batman Classic TV Series Batgirl, from Mattel; G.I. Joe Desert Duel and My Little Pony Daring Do Dazzle, from Hasbro; and more.

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Hasbro Selects PTC Windchill FlexPLM Solution to Streamline and Centralize Product Development

Hasbro logoHasbro Inc. has chosen PTC Windchill FlexPLM as its product development solution. With PTC Windchill FlexPLM, Hasbro will be able to streamline and centralize its product development processes and data, as well as gain greater visibility into product data during all phases of design, development, and sourcing.

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Jem and the Holograms Gets a Film Adaptation, Signs Toy Licensees

Hasbro logoJem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut.

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Hasbro Brings Pie Face Game to Markets this Fall

Hasbro.PieFaceHasbro has acquired the rights to manufacture and distribute the Pie Face game under license from Rocket Games. The company will launch the game in multiple markets, including the UK and the U.S. in October.   [Read more...]