This year Hasbro Inc. celebrates 50 years of classic kitchen play with the Easy-Bake brand, stirring up culinary inspiration for generations of young chefs everywhere. To commemorate this milestone anniversary, the Easy-Bake brand will mix things up and unveil a new color scheme for its Easy-Bake Ultimate Oven: a silver, blue, and black model. [Read more...]
Hasbro, Inc., has expanded its Marvel Iron Man 3 line with the Iron Assemblers 3.75-inch action figure assortment. Each figure features an Interchangeable Armor System, allowing one figure to create more than 25 armor combinations and allowing armor to be switched out between the 16 available figures in the line to create hundreds of additional combinations. The assortment is suitable for kids ages 4 and up, and action figures are available in six varieties.
Hasbro will release additional details about the Iron Man 3 line as the American International Toy Fair nears. The fair will begin on Sunday, February 11 at the Jacob K. Javits Convention Center in New York City.
Check out the Iron Assemblers below!
Worldwide Online Vote Asks Fans to Decide Which Game Piece Will Go To Jail, Which New Token Will Pass Go!
The fate of the Scottie dog, race car, top hat, and the five other beloved tokens in the classic Monopoly game is in the hands of fans through a worldwide vote that will determine which token will be eliminated from the game. Will the shoe outpace the racecar? Will the battleship cruise past the wheelbarrow? Will fans be pressed if the iron is removed? Don’t leave this one to “chance” – it’s up to fans to make sure that their favorite token will pass “GO!” and not “go directly to jail” by voting every day at Facebook.com/Monopoly, now through February 5.
Courtesy of Toy Industry Association
Mobile gaming apps, the business side of digital games, marketing strategies, and innovation in the toy industry are just a few of the topics that will be covered by more than 20 speakers from the kids’ entertainment industry at Engage Digital’s 7th Annual Digital Kids Conference.
Co-locating at the Toy Industry Association’s (TIA) American International Toy Fair in New York City, the Digital Kids Conference will be one of several educational events available to Toy Fair’s 30,000 attendees. [Read more...]
More than 3,000 boys and girls living with their parents on Hawaii’s Schofield Barracks and Fort Shafter U.S. Army bases were treated to two days of toy giveaways on December 4 and 6,respectively. The events were hosted by the Toy Industry Foundation in partnership with Boys & Girls Clubs of America (BGCA) Military Services, who brought the spirit of the season to military families complete with gifts, holiday carolers, and the lighting of two of the largest Christmas trees in the country. [Read more...]
Hasbro and generationON have partnered for a holiday giving campaign. The third annual campaign, Be a Joy Maker, asks kids and teens to help children in need by completing an act of service. Through December 18, for each act of service completed and logged on the Be a Joy Maker website, Hasbro will donate a toy or game to Toys for Tots, up to 100,000 items.
Little, Brown Books for Young Readers has reached an agreement in principal for print and electronic rights in the U.S. and Canada, under license from Hasbro, Inc., for the My Little Pony brand. The publishing company will also extend its existing license for Transformers into next year. [Read more...]
Blockbuster Mega-Attraction “Transformers: The Ride – 3-D” Coming To Universal Orlando Resort Next Summer
Universal Orlando Resort announced that its next blockbuster attraction will be Transformers: The Ride – 3-D. The ride, created under license from Hasbro, Inc., and based on its Transformers brand, will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida next summer.
Universal worked closely with Michael Bay, the director of the Transformers film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life Transformers characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology, and special effects to place riders right in the middle of an epic battle between good and evil.
For more information about Transformers: The Ride – 3-D, visit www.prepareforbattle.com. Check out the video below for a message from Optimus Prime, leader of the Autobots.