K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years. [Read more...]
Yo-Kai Watch Land, an app based on the anime series Yo-Kai Watch, has launched and is now available to download on compatible iOS and Android devices in the U.S., Canada, and Australia. Level-5, in collaboration with Hasbro, developed the app.
Featuring virtual games and other fun experiences, Yo-Kai Watch Land also integrates with collectible Yo-kai Medals from Hasbro as part of its Yo-Kai Watch product line, available in stores in the U.S. and Canada. [Read more...]
Hasbro employees worldwide took a day to engage in community service projects for children in need. For the 2015 Global Day of Joy, more than 200 volunteer projects are taking place in 40 countries including toy delivery donations, “Game Day” events, where children at a charitable organization or school have the chance to “play with the pros,” and “Operation Playspace” projects, where local charities have their outdated play areas re-imagined and re-designed into safer, more vibrant play spaces. [Read more...]
Paramount Pictures and Hasbro Inc. have signed a deal to collaborate on feature films for five of Hasbro’s properties. Under the agreement, Paramount and Allspark Pictures, Hasbro’s film label, will establish a cross-property interconnected onscreen universe, featuring the stories and characters from Hasbro brands G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand), and ROM. [Read more...]
Play Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.
Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more. [Read more...]
Hasbro’s ToyBox Tools program is expanding to include new tools, resources, and products. ToyBox Tools was an initiative launched in 2014 to promote play in children with developmental disabilities. The initiative’s expansion will also include a new website for children, their families, caregivers, and teachers. Hasbro has worked closely with The Autism Project to provide instructional videos, printed instructions, play-mats, and more for several of Hasbro’s brands in the hopes that play will be easier and more accessible for children. The news was announced at the autism and disabilities conference OCALICON, which took place November 18 to 20.
Industry colleagues and the public have selected winners for the eighth annual Toy & Game Inventor of the Year Awards. At this year’s storytelling-themed awards ceremony, excellence was recognized in the categories Toy Design, Game Design, Rising Star, Excellence in Game Design, Young Inventor, and Digital/Toy Game. A closeted jury of industry-based judges also chose the winners of the Hassenfeld Humanitarian Award, In Memoriam, and Lifetime Achievement Award. [Read more...]
Hasbro has launched the new Joy for All brand with its first product line Companion Pets. The first product in the line is Joy for All Companion Pet Cat, an animatronic pet designed to reach a new demographic this year.
The Companion Pet Cat is Hasbro’s first foray into products designed specifically for seniors. Inspired by consumer feedback, extensive consumer research with older adults and their caregivers nationwide were considered during the development of Companion Pets. [Read more...]