Marvel unveiled a licensing program in support of its Guardians of the Galaxy franchise ahead of next year’s sequel. In anticipation of the new film and to help spark ongoing demand for all things Guardians, Marvel is unleashing an expanded merchandising program. The program will offer year-round support to the franchise for fans of all ages with focus on younger customers, ages 6-11. The merchandise rollout will include new toys, games, books, apparel, accessories, and more. [Read more...]
Hasbro Inc. announced the company’s plans to relocate and expand its West Coast presence. The company will move from its 45,000-square-foot North Hollywood Way office in Burbank, CA, to an 80,000-square-foot office space on 3333 West Empire Ave. in Burbank’s Media Studios North office park.
Media Studios North is a 1.2 million-square-foot office park owned by Shorenstein Properties LLC and The Worthe Real Estate Group, Inc. Home to companies like Technicolor and Kaiser Permanente, the property is adjacent to the Bob Hope Airport, and offers quick access to Downtown Los Angeles.
Employees will have access to a range of amenities, including two full-service commissaries, a first-class health club, and outdoor activities such as basketball, volleyball, tennis, and a jogging track. The building is LEED Gold certified, and features enough space for over 300 employees. Hasbro intends for the move to happen in the fourth quarter of this year.
Chris Cocks will replace Greg Leeds as president of Wizards of the Coast, the game and entertainment subsidiary of Hasbro. Leeds has resigned from the position, and served in his position since 2008, and started at Hasbro in 2001.
Cocks most recently served as vice president, OEM technical sales at Microsoft Corporation, where he led a global sales and technical engagement team. Prior to his eight years at Microsoft, Cocks served as vice president of educational games at LeapFrog, where he led a cross-discipline team to drive hardware planning, software design and development, and marketing and channel management.
The Hasbro Gaming Lab Spring 2016 Next Great Game Challenge is now open to game designers in the U.S., the UK, Canada, France, and Germany. Following its successful debut in the U.S. last year, Hasbro and Indiegogo’s challenge provides a platform for independent game designers to get visibility for their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games. [Read more...]
The Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime). [Read more...]
For the fifth consecutive year, the Ethisphere Institute has named Hasbro as the World’s Most Ethical Company. Ethisphere Institute is the global leader in defining and advancing standards of ethical business practices.
The assessment is based on five key categories: ethics and compliance (35 percent), corporate citizenship and responsibility (20 percent), culture of ethics (20 percent), governance (15 percent), and leadership, innovation, and reputation (10 percent).
Hasbro is celebrating Play-Doh‘s 60th birthday this year. The Play-Doh brand recently introduced Play-Doh Town, a new system of play that inspires creative storytelling through town-themed play sets, vehicles, and figures.
The Play-Doh Town line is available at retailers nationwide for kids 3 and up and includes play sets, vehicles, and figures that work together to build a world for expansive, storytelling play. With scenes and themes kids are familiar with, such as a Town Center, Pet Shop, Ice Cream Truck and Firehouse, and figures such as a police officer and a hairdresser, kids can use their imaginations to create unique stories each time they play. Play-Doh will also celebrate its birthday with the reintroduction of iconic play sets including the Play-Doh Dr. Drill N’ Fill playset, as well as new licensed offerings from some of kids’ favorite properties.
The comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.
Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]