Hasbro has launched the new Joy for All brand with its first product line Companion Pets. The first product in the line is Joy for All Companion Pet Cat, an animatronic pet designed to reach a new demographic this year.
The Companion Pet Cat is Hasbro’s first foray into products designed specifically for seniors. Inspired by consumer feedback, extensive consumer research with older adults and their caregivers nationwide were considered during the development of Companion Pets. [Read more...]