The Ethisphere Institute has recognized Hasbro Inc. as a 2015 World’s Most Ethical Company, a designation for organizations that have had a material impact on the way business is conducted by fostering a culture of ethics and transparency at every level. Hasbro has been designated among the World’s Most Ethical Companies since 2012. [Read more...]
We all know that kids are more tech-savvy at the age of 2 than most of us will ever be. Living in the digital age comes instinctively for kids, and the fact that they have the ability to understand and use technology so early on lets toy manufacturers create some really, really cool tech toys for kids of all ages. Below is a roundup of favorite tech-y playthings from North American International Toy Fair, in no particular order:
The Toy Book (TTB): How are Learning Express retailers engaging consumers in-store to drive sales?
Sharon DiMinico (SD): Every month, our stores publish a full calendar of events to draw people into the store. We engage, we entertain, and we have product demonstrations. We also offer classes, costumed character appearances, and featured guests (silhouette artists, musicians, authors, etc.). We learned early on that customer-centric services and the “wow” factor would be the only way to compete with buying toys online from the comfort of your home. [Read more...]
Billy Lagor (BL): We have significant promotional activity surrounding Chinese New Year. This consists of a substantial range of marketing activity to engage our shoppers and consumers, similar to what happens during the holiday season in the U.S., and development of unique products designed with a Chinese New Year theme or to meet specific Chinese New Year product expectations. See below for some examples from the past two years.
Eric Nyman (EN): Hasbro puts our consumers at the center of everything we do, and we’ve seen a tremendous amount of change in the way kids and families play today. Therefore, we conduct extensive research and are in constant conversation with our consumers to better understand their wants and needs and make sure we are delivering the world’s best play experiences. Over the last several years, Hasbro’s marketing team in conjunction with our consumer insights team has talked to tens of thousands of kids of all ages through research and in our three Fun Labs around the world. [Read more...]
Hasbro President and CEO Brian Goldner will become chairman on May 21, the date of the toy maker’s annual shareholder meeting, according to Hasbro this past Thursday. Goldner has been Hasbro’s president and CEO since 2008.
Chairman Al Verrecchia will step down in accordance with the company’s target retirement age of 72. Four other Hasbro directors will also retire from the board because they are close to retirement age: Frank Biondi Jr., John Connors Jr., Michael Garrett, and Jack Greenberg.
Hasbro has stated that current director Basil Anderson will become its lead independent director. The company is scheduled to report its fourth-quarter results tomorrow.
COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle
If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]