When it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.
Toys “R” Us stores worldwide, as well as toysrus.com, are set for a year-long celebration in honor of the Star Wars saga. Beginning on May 3 in the U.S., Star Wars Day events will take place at all Toys “R” Us locations across the country. Young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways, and more.
Hasbro Inc. surveyed U.S. children ages 8 to 12 about what they want to be when they grow up, and based on their feedback, have updated The Game of Life to include new career options. Kids were asked about the modern and traditional jobs that they would like to have, and their top picks are featured as Career cards in the newest version of The Game of Life, in stores now.
With less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.
The Transformers Brand Transforms the Children’s Museum of Indianapolis into an Immersive Experience
With nearly 4 million votes cast in 182 countries, Monopoly fans around the world have selected their favorite cities to become property spaces in the upcoming Monopoly Here & Now games, which are launching this fall. Hasbro Inc. revealed the list today on the Monopoly brand’s official birthday, coinciding with the first-ever World Monopoly Day.
Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More
On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
Hasbro has joined forces with recording artist, performer, and actress Demi Lovato to introduce new ways to move with the Twister Moves line. Lovato will be calling for fans on social media worldwide to play along in The Biggest Game of Twister Ever, and on Tuesday, will take over the Twister Twitter Handle (@Twister) to kick off the campaign.