Play-Doh Celebrates National Play-Doh Day

National Play-Doh DayHasbro Inc. and the Play-Doh brand have sculpted the six Emmy Drama Series nominees in celebration of National Play-Doh Day. Made out of 100-percent Play-Doh compound, the sculptures include scenes and characters from this year’s most dramatic television shows, such as Carrie, Brody, and Saul from Showtime’s Emmy Award-winning series, Homeland. After more than 40 hours of work, the creations are available to admire and inspire on the Play-Doh Facebook page.

Hasbro and Disney Expand Relationship to Include Disney Princess and Disney Junior Properties

At Hasbro‘s Investor Day meeting, the company announced the expansion of its relationship with Disney to include gaming and other play experiences based on major Disney entertainment properties Disney Princess and Disney Junior. The deal gives Hasbro global rights to develop games based on the properties, including Mr. Potato Head toys based on Disney Princess characters.

As Hasbro continues momentum in the gaming business, it will also be launching a line of party games this year, including Funny or Die and Draw Something Party to bring friends and family together. The company is also revamping the classic brand Monopoly by retiring the iron token and replacing it with a cat which was recently voted in by fans worldwide.

The new Monopoly Empire game even offers new ways to play where kids can collect, buy, and trade top brands such as Coca-Cola, Samsung, McDonald’s, and Xbox rather than real estate in a quest to “own it all.”

Funrise Toys and Hasbro Build Official Life-Size Tonka Truck

Tonka truckFunrise Toys and Hasbro bring even more toughness to the Tonka brand with the larger than life Tonka T-Rex. Standing at 12 feet high and weighing 10,000 pounds, this massive, fully lifted truck brings the original Tonka truck to life.

The monstrous vehicle will make appearances at various auto shows and marketing events across the U.S., and will also play an integral role in holiday toy drives, family events, parades, and off-road events. Stay updated on all of the upcoming events in your area by following Tonka on Facebook.

Galpin Auto Sports (GAS), Kelderman, Highway Products, Banks Power, Toyo Tires, American Force, Bushwacker, Fab-Fours, Warn, JL Audio, Kenwood, and Katzkin helped Funrise bring this Tonka truck to life.

COMMENTARY: Kids Getting Older Younger—Or Younger Older?

Everyone always talks about how kids are getting older younger. Kids as young as 8 years old are swapping their Barbie dolls and Transformers for iPods and tablets—but this isn’t the case for everyone. There are big kids everywhere, and toys have a funny little habit of bringing an adult’s inner-child giggling wildly to the surface.

Nostalgia is a huge trend in toys today—classic properties such as The Smurfs, Teenage Mutant Ninja Turtles, and Pac-Man have resurfaced and are engaging a whole new generation. Traditional toys, such as Hasbro’s Easy Bake Oven, Kahootz’s Spirograph, and POOF-Slinky’s Slinky, all still appeal to young kids the same way they did decades ago. However, adults and older kids will find just as much fun in new products primarily targeted toward youngsters, too.

RainbowLoom.Butterfly Blossom braceletThis weekend, I was loomed. A family friend’s daughter, Karli, had her wrist covered in the colorful rubber bracelets that are a product of Rainbow Loom, from Choon’s Designs. A huge craze among kids, I was enamored by the bracelets and begged her to teach me how to make one. She did, and of course, hers came out better. I’ve been staring at it on my wrist every day since she made it for me, and I was extremely tempted to purchase my own loom when I went into a Michael’s craft store and saw the enormous display (but I thought to myself: “You’re 23 years old, Marissa! Taking home product samples is one thing, but you cannot justify BUYING a toy!”).

[Read more...]

Hasbro Announces 2013 Investor Day Webcast

Hasbro logoHasbro has announced that it will webcast presentations from its Investor Day on September 10 starting at 10 a.m. EST. Among those presenting will be President and CEO Brian Goldner, CFO Deborah Thomas, and Chief Marketing Officer John Frascotti. Each presentation will be followed by a question-and-answer session.

The webcast will be available to investors and media on Hasbro’s Investor Relations home page at http://investor.hasbro.com. A replay of the webcast will be available approximately two hours following the event from the same address.

Hasbro Launches New B-Daman Toys and App

B-DamanCrossFirePosterHasbro Inc. is expanding on the animated series, B-Daman Crossfire by bringing the series to the physical and digital play space with a new B-Daman toy line and app. The new animated series, B-Daman Crossfire, will air during Saban Brands’ Vortexx on The CW, the Saturday morning programming block beginning August 17. Hasbro is working under license from newly established, Manhattan-based rights management company Sunrights Inc., and with a development and manufacturing collaboration with Tomy on these products.

The new series, B-Daman Crossfire, takes place in East City, where the newest toy, B-Daman, has become all the rage. The series follows Riki Ryugaski, a quirky schoolboy with an appetite for adventure and mystery. After attending his first B-Daman tournament with friend and classmate Sumi Inaba, Riki develops a strong interest in the toy. Upon hearing a rumor about a secret B-Daman tournament that only a select few can participate in, Riki’s curiosity grows and he becomes determined to learn more.

With the launch of the new B-Daman toys from Hasbro, kids can choose which figures’ personality and fighting style best represents themselves in the B-Daman marble battles. Whether players want to enhance their rapid-fire, power, or precision skills in solo play against B-Daman targets or advance to competition levels with fellow battlers in engaging arenas, B-Daman play allows kids to create their own set of rules and games.

In addition, the new B-Daman line of toys will offer kids the opportunity to connect the physical figures with a digital experience. Players will be able to scan any B-Daman figure via the B-Daman app (available now for Android & Apple devices) on their mobile devices. The app recognizes the toy and allows the user to choose a figure for a digital experience. Kids can also manually enter their toys into the app by using a 14 digit numerical code found on cards included with each toy. bdamanstrikeAdditionally, the codes can be used online to unlock virtual B-Daman figures and gain access to exclusive digital content on the B-Daman Battles website. The B-Daman experience allows kids, both in the physical and digital world, to battle opponents from around the globe anywhere at any time.

The products include the B-Daman Figure, B-Daman Figure with Accessory, B-Daman Break Bomber Battlefield Arena, B-Daman Surge Strike Arena, and B-Daman Vertigo Spin Arena, which are available at most toy retailers and on HasbroToyShop.com.

Hasbro and Ubisoft Partner to Bring Hasbro Games to Consoles

ubiUbisoft will develop and publish current and next-generation console games based on some of Hasbro’s most popular gaming brands, including Monopoly, Scrabble (in the U.S. and Canada only), Trivial Pursuit, Risk, Battleship, and Cranium.

COMMENTARY: Girls and Boys Just Wanna Have Fun!

My poor brother grew up in a family full of nothing-but-girls. I’m convinced that this is the reason that he ended up with all of the cool toys. In true oldest sibling fashion, I wasn’t stopped by the sharpie-engraved “Jesse” label on the toys that cluttered his bedroom. I had to test every toy that came through our house, girl- or boy-intended; it made no difference to me. It wasn’t lost on me that all of Jesse’s toys were made to go fast or flaunt tricks, while my sister and I played with stationary toys, dolls, and Easy-Bake Ovens. The phrase that frequently exited my adolescent mouth comes to mind: “But it’s not fair!” The speedy and daring toys are just as fun for girls as they are for boys, and here are some current toys to prove it:6474_300_300

The Hot Wheels cars frequented our home quite often, and many Christmas lists as well. Any time we went to the mall, somehow Jesse managed to make sure he was leaving with one. Mattel‘s well-loved brand that is synonymous with speed just released its Triple Track Twister. With three tracks, two controllers and one huge crash zone, it is multi-car mayhem. Kids can hit the red diverter to send cars on a collision course, or blast through the blue tunnel to take on a new track. The coolest thing about this toy is that it includes an iPad stand and Action Capture app that brings the track to life. My brother and I would have loved this Hot Wheels racetrack with equal measure.

BF40F27550569047F5155E7CBCF0B0D4Another name that has been helping little boys and girls create speed and wreak havoc in good fun is Nerf, from Hasbro. The Nerf Rapidstrike CS-18 is the new streamlined lightweight blaster that has serious firepower and shoots up to 75 feet. The blaster’s acceleration trigger powers up the motor for super-speed firing. The clip holds all 18 of the included darts, and it’s see-through for instant firepower checks.

For more commentary from Kara, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

COMMENTARY: Dough Play: Letting Kids Be Gross

Spending time with my niece (age 8) and nephew (age 4) has taught me many things: patience, kindness, compassion, etc. However, one particular lesson has stood out to me as of late: kids are gross. They are adorable and awesome and hilariously uninhibited, which, in turn, often makes them gross. They just want to stomp in the mud, pick their noses, and enjoy all the luxuries of gooey, mushy substances. However, this grossness can easily be turned into something productive, cute, and brightly colored through dough play.

Play-Doh PlusPlay-Doh, from Hasbro, has been around for decades. I loved molding the clay-like substance when I was young, spending hours at the kitchen table with multiple containers worth spilling out onto sheets of wax paper. I loved squishing a big ball of Play-Doh in my hands and feeling the smushy compound ooze between my fingers. It was gross, awesome, and most importantly, wildly entertaining. In addition to Play-Doh and the new Play-Doh Plus compound, which is a fluffier version that allows for easier molding, there are other great new options on the shelves that allow kids to be creative while channeling their passion for mush and grossness.

[Read more...]

DreamWorks Teams Up with Hasbro for Two Franchises

dreamworks_animation_logo_1Hasbro, Inc. and DreamWorks Animation have entered into an agreement to create toys and games inspired by DreamWorks Animation’s B.O.O.: Bureau of Otherworldly Operations and Trolls properties. Through this deal, Hasbro will unveil franchise-inspired product lines across major toy categories, with theatrical releases supporting B.O.O. and Trolls arriving in theaters in 2015 and 2016, respectively.Hasbro_logo_new 3.20.28 PM

B.O.O.: Bureau of Otherworldly Operations is the classified agency you’ve never heard of and certainly never seen. Dedicated to protecting the Universe from evil hauntings, the agents of B.O.O. have a secret weapon: they are ghosts themselves. When B.O.O. faces its biggest threat yet—an uber-villain with a ghastly plan—top agent Jackson Moss (Seth Rogen) and his wacky partner Watts (Melissa McCarthy) team up for the job.

DreamWorks Animation also recently announced the acquisition of the Trolls franchise. The Trolls experienced a resurgence in the 1990s, and in 2003, the Toy Industry Association named Trolls on its list of One Hundred of the Century’s Most Treasured Toys.