HoliDAY of Play 2015

Film Version of Hasbro’s Monopoly Advances Directly to Go

LIONSGATE LOGOLionsgate and Hasbro are partnering to bring Monopoly to the big screen. The film version has been described as centering on a boy from Baltic Avenue who uses both Chance and Community in a quest to make his fortune, taking him on a fun, adventure-filled journey.

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Toys “R” Us Unveils Exclusive Comic-Con International: San Diego Toys, Launches Collector Vector

Photographer Dennis Stylist LinToys “R” Us today revealed its lineup of exclusive figures and playthings, which will be available at Comic-Con International: San Diego next month. The retailer will provide convention goers with the opportunity to be among the first to purchase exclusive figures, figure packs, and play sets including Batman Classic TV Series Batgirl, from Mattel; G.I. Joe Desert Duel and My Little Pony Daring Do Dazzle, from Hasbro; and more.

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Hasbro Selects PTC Windchill FlexPLM Solution to Streamline and Centralize Product Development

Hasbro logoHasbro Inc. has chosen PTC Windchill FlexPLM as its product development solution. With PTC Windchill FlexPLM, Hasbro will be able to streamline and centralize its product development processes and data, as well as gain greater visibility into product data during all phases of design, development, and sourcing.

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Jem and the Holograms Gets a Film Adaptation, Signs Toy Licensees

Hasbro logoJem and the Holograms, a live-action film from Hasbro Inc. and Universal Pictures, will open nationwide on October 23. Based on the classic 1980s series, the film follows four aspiring musicians on their paths to fame. A global licensing program, including toys, publishing, fashion, and beauty products will coincide with the film’s debut.

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Hasbro Brings Pie Face Game to Markets this Fall

Hasbro.PieFaceHasbro has acquired the rights to manufacture and distribute the Pie Face game under license from Rocket Games. The company will launch the game in multiple markets, including the UK and the U.S. in October.   [Read more...]

Hasbro, Paramount Partner for Beyblade Movie

Paramount Pictures has acquired rights to create a live-action feature based on Hasbro’s Beyblade toy collection, which will be produced by Mary Parent through her Disruption Entertainment banner.

Hasbro to Launch Are You Smarter Than a 5th Grader Game

May26.fifthgraderThe Are You Smarter Than a 5th Grader TV show returned to Fox on May 26, and Hasbro is bringing the quiz show to homes as a board game this summer. Based on the show, the game puts players’ elementary school knowledge to the test with questions covering first through fifth grade curricula, with subjects ranging from math to social studies, art, and geography.

Coastal Student Scrabble Team Brings Home the W-I-N at North American School Scrabble Championship

School SCrabbleAfter two days of intense strategy and play, students Noah Kalus from New Paltz, N.Y., and Zach Ansell from Los Angeles defeated more than 55 teams to take home the coveted North American School Scrabble Championship trophy, the title, and the $10,000 grand prize at the 13th annual North American School Scrabble Championship. The tournament gathered the top Scrabble players from the U.S. and Canada in grades 4 through 8 at the Hasbro headquarters in Pawtucket, R.I.

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COMMENTARY: The Avengers’ Black Widow Is the Odd “Man” Out

Funko.BlackWidowPopfigureAvengers: Age of Ultron debuted in theaters on May 1, earning $187.7 million during its first weekend. Yet the only superhero anyone seems to be talking about is the Black Widow, aka Natasha Romanoff, played by the beautiful Scarlett Johansson.

Between Mark Ruffalo, the actor who played The Hulk, taking to Twitter to ask why there aren’t more Black Widow toys available for his nieces, and Chris Evans and Jeremy Renner making tasteless comments about Black Widow being a “slut” and a “whore,” this female super hero, an Avenger herself (#recognize), cannot seem to catch a break.

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COMMENTARY: Toy Companies Are Going to the Crowdsource for Ideas

Quirky,MattellogoWhen it comes to creating great toys, games, or just about anything, it all boils down to the idea. Great things are often borne of flashes of inspiration, and more than ever, we’re seeing toy companies try to tap into the mental spark of their customers.

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