By Julie Livingston, Director of Business Development & Accounts,Child’s Play Communications; former Senior Director of Public Relations, Toy Industry Association
Want your toy or plaything to pop up more in online search? You’ve got to feed the social media engine! By regularly posting information on the leading social media platforms with relevant, ongoing messages and links, the more your company or brand will pop up in online search. This is also a primary means of putting your brand or products on the radar of the legions of reporters who use social media to do their pre-show fact-finding.
As there are a variety of social platforms to choose from, there is no “one size fits all” solution. You don’t have to be everywhere. Focus your efforts on one or several platforms that are well suited to your product, where you can shine. Consider the content itself—who will plan an editorial calendar, create the content, post it, and manage responses? This is critical because members of the press will expect to get expedient responses to their requests. [Read more...]