Mattel Launches Masters of the Universe Game App for He-Man’s 30th Birthday

Honoring the 30th anniversary of He-Man and the Masters of the Universe franchise, Mattel and Chillingo, a leading independent games publisher along with mobile developer GlitchSoft, have launched a new He-Man game app. Available in the App Store, fans now have the chance to battle alongside He-Man throughout his kingdom of Eternia in a modern celebration of classic gameplay that will test player’s skill, speed, and agility. Debuting on the iOS platform, the game features side-scrolling playability with powerful “Tap and Slash” functionality through 27 action packed levels spread across seven realms of Eternia.

The star of the 1980s-era He-Man and the Masters of the Universe story, He-Man has been brought to life throughout the years in beloved Mattel action figures, animated television series, comic books, and a live action feature film. Mattel’s partnership with Chillingo, a division of Electronic Arts and publisher of such hit titles as Angry Birds, Cut the Rope, Contre Jour, Feed Me Oil, and Catapult King, combines the world’s leading toy company with an established leader in the mobile gaming industry.

As part of the anniversary, Mattel has created a new Masters of the Universe He-Man Facebook page, allowing devotees to connect and engage online with each other and their favorite hero.

Classic Media Signs Deals Across Central and Eastern Europe

Classic Media has signed a raft of new deals across Central and Eastern Europe for several of its titles. Preschool series Tinga Tinga Tales and Guess with Jess have both been acquired in Hungary (MTVA) and Russia (Channel One Russia’s children’s channel, Karusel). Postman Pat now has complete coverage across all major markets in the region, in addition to launches with Czech TV (Czech Republic) and Orlando

Kids (Ex-Yugoslavia). Nan and Lili and Little Red Tractor have both been acquired by Voxell across CIS. He-Man and the Masters of the Universe, She-Ra: Princess of Power, and Voltron: Defenders of the Universe will air in Russia as part of 2×2 Channel’s retro slot. The channel has also acquired the CBBC’s comedy shorts, OOglies.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

She-Ra Celebrates 25th Anniversary With New Products

In honor of She-Ra‘s 25th anniversary, Classic Media has announced new DVDs and collectible products. Mattel will release commemorative collectibles on MattyCollector.com, including a She-Ra action figure. Additionally, the first season of She-Ra: Princess of Power (20 episodes) will be released on DVD, iTunes, and Hulu. A collector’s edition box set, She-Ra: The Complete Series 25th Anniversary Edition, featuring all 93 episodes will also be released and will include collectible stickers, episode guides, and an iron-on decal. She-Ra: Princess of Power was an animated series that began airing in September 1985.