Recently, we wrote about a petition from mom Melissa Wardy for Lego to release a set of female scientist figures. After seeing that only 16 percent (11 percent if you don’t count the Lego Friends line) of Lego minifigures are females, Wardy knew something had to be done. She learned that one of the entries in one of Lego’s public contests to design new building sets featured a female minifigure series that included a paleontologist, a robotics engineer, a geologist, an astronomer, a chemist, a judge, and a fire fighter. This entry raised the amount of votes necessary to be considered for production, so Wardy started a petition to have these females in the STEM fields available on shelves, available for all kids to play with.
With positive role models—for girls and boys—being incredibly important, especially in a time where bullying is a very present topic in the media, I think that the toy industry is beginning to shape a new generation of women by not overlooking the importance of construction sets for girls that inspire them to be more than just “pink.” Here are a few examples (including Lego Friends) of construction sets that present introduce girls to bigger opportunities.
One of the main issues many folks have with girls’ construction sets, such as the Lego Friends line, is that they are very “pink-washed.” Just because the set is designed for girls, does everything have to have a splash of pink across it? The Lego Friends line’s newest product breaks down those gender barriers and creates a play set in its girls’ line that isn’t so pink—and even includes a boy minifigure.
Stephanie and Matthew attend Heartlake High, where they study plants under microscopes, experiment with chemical reactions, and look through an astronomy telescope in science and biology classes. Heartlake High provides a well-rounded cirriculum, with an art class and a music class as well. After school Stephanie and Matthew can play basketball with the hoop outside or go for a bike ride. The Heartlake High set includes Stephanie, Matthew, and Ms. Stevens mini-doll figures. [Read more...]