Heidi Klum Hosts Baby Shower With Babies “R” Us, Operation Shower

Heidi Klum Hosts A Babies"R"Us Sponsored Operation Shower EventHeidi Klum, Babies “R” Us, and Operation Shower teamed up to shower 125 expectant military moms-to-be. The shower took place on March 4 at Universal Studios’ Globe Theatre in Los Angeles. The moms representing Navy and Marine bases throughout California received dozens of gifts including those from Klum’s Truly Scrumptious collection, which is available exclusively at Babies “R” Us and online. The attendees also participated in shower games and other activities.

Babies “R” Us will also partner with Operation Shower again this year to honor families of the U.S. armed forces to host baby showers for military wives. To kick off the third year of partnership, the Toys “R” Us Children’s Fund, a public charity affiliated with Toys “R” Us Inc, will provide a $100,000 grant to Operation Shower. 

Babies “R” Us To Roll Out Heidi Klum’s Truly Scrumptious Collection to International Markets

Babies “R” Us has announced that its exclusive assortment of products for babies and children, Truly Scrumptious designed by Heidi Klum, will be introduced in more than a dozen countries outside of the U.S. beginning early next year. This collection of apparel and accessories for kids, sizes newborn to 5T, was launched in Babies “R” Us stores across the U.S. this fall. The global rollout of Truly Scrumptious represents the next step in the collaborative partnership between Klum and Babies “R” Us. [Read more...]

Heidi Klum’s Truly Scrumptious Arrives in Babies “R” Us September 15

Babies “R” Us announced that its new assortment of products for babies and children, Truly Scrumptious designed by Heidi Klum, will arrive in its stores across North America and online on September 15. Heidi Klum created this collection for kids, sizes newborn to 5T, further adding to the company’s growing assortment of differentiated products. Babies “R” Us is unveiling an online look book and providing customers with an opportunity to enter for a chance to win a visit by Klum to their hometown. The launch of Truly Scrumptious is the beginning of a long, collaborative relationship between Klum and Babies “R” Us that will include multiple new collections each year.

The official countdown has already begun in the digital space on Facebook and Twitter, where fans and followers can find regular updates on pre-launch activities, view behind-the-scenes videos, and access information. The company also launched a microsite, which will serve as an online hub for shoppers who want to learn more about the Truly Scrumptious collection and preview the assortment before it’s available for purchase.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.