China Toy Fair


Lego Ninjago Sequel Coming to Handheld Systems

Lego.NinjagoWarner Bros. Interactive Entertainment, TT Games, and The Lego Group will release the second installment of the Lego Ninjago franchise, Lego Ninjago: Nindroids, to the Nintendo 3DS and PlayStation Vita this summer. Hellbent Games developed the sequel in partnership with TT Games.

The game will feature 30 fast-paced, action-packed levels that follow key plot scenarios featured in the Lego Ninjago Rebooted animated series. Players get to use vehicles such as the Kai Fighter, special moves, combo attacks, and secret weapons like Technoblades to solve puzzles and defend New Ninjago city.

COMMENTARY: Lego Friends Video Game Appeals to Boys and Girls

Lego Friends box art.jpgRight in time for the holidays, Warner Bros. Interactive Entertainment has released Lego Friends, a video game based on the construction toy line of the same name. While the game is all-ages-friendly, the target demographic appears to be young girls in particular: The box art features many of the characters that appear in the game—fresh-faced ladies of various hair colors, skin tones, and hobbies.

I first heard of Lego Friends, developed by TT Games and Hellbent Games for Nintendo 3DS and DS, months before, and even then I was interested in how it might differ from titles intended for more of a boys’ audience. Eventually, I got to demo it alongside Lego Marvel Super Heroes, a game that if not specifically for boys, is certainly a more testosterone-heavy affair. The art direction and color palette for Lego Friends are cuter and brighter, respectively. But do those factors alone—and that the main avatar and supporting characters are all female—qualify calling it a video game for girls? Could it still conceivably appeal to other audiences? [Read more...]