China Toy Fair


Sanrio and Target Say Hi to Hollywood with Hello Kitty Con

Hello Kitty Con 2014 LogoSanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world. Presented in conjunction with Target, Hello Kitty Con was developed in celebration of Hello Kitty’s 40th Anniversary, and will take place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art) in downtown Los Angeles from October 30 to November 2. This milestone event will invite Hello Kitty fans to immerse themselves in an environment in which the brand is celebrated, explored, and experienced.

Hello Kitty Con 2014 will present a full line-up of activations ranging from integrated workshops, lectures and panel discussions; special appearances and signings with Hello Kitty head designer Yuko Yamaguchi and other special guests from Japan; interactive art installations and daily artist signings; the Hello Kitty Friendship Station Pop-up Shop offering convention exclusives; and the Hello Kitty Super Supermarket, featuring a curated selection of vendors offering products and experiences available only at the convention. There will also be a Hello Kitty retrospective and vintage shop selling rare collectibles from the past, product and collaboration previews, a tattoo shop, photo opportunities, and more. [Read more...]