Loot Crate partnered with Her Universe for its first female fan-focused mystery crate, LOOT4FANGIRLS. The exclusive, limited-edition crate will celebrate fans’ favorite female heroes, including characters from Marvel, Star Trek, Borderlands, DC Comics, and AMC’s The Walking Dead. [Read more...]
Marvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.
Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.
Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.
Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.