Hess to Sell Toy Truck Online

Hess Corporation has announced that the Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time.

Details of the 2012 Hess Toy Truck will be announced November 1 and will go on sale November 9 at participating Hess and Hess Express retail stores and at http://www.hesstoytruck.com.

Hess will implement an integrated marketing plan that combines online media buys and traditional ad buys with expanded social media efforts, as well as ties to the free Hess Express mobile app, to reach Hess Toy Truck fans across the United States.

Toy Truck fans can work together to reveal the truck early.  Beginning October 22, fans, through a variety of linked social actions on the Hess Express Facebook page, will be able to slowly reveal—via hints and image pieces—the new Toy Truck model before the official launch.

A new virtual Hess Toy Truck Collection website feature will enable fans to indicate which Hess Toy Trucks they own from past years, reminisce about holidays when they received the truck, and earn digital toy truck collector badges to share with their friends on Facebook.

Hess Debuts Toy Truck-and-Car Combo

The Hess Corporation announced its new toy truck for this holiday season. The 2011 Hess Toy Truck and Race Car will be the first product of the collection’s 47-year history to incorporate sounds and lights in both vehicles.

The truck set has a four-wheel spring suspension and a pull-out ramp that automatically activates a hydraulic sound. The truck set also includes sound effects and flashing lights. The race car features chrome-look detailing, engine sound effects, a pull-back racing motor, and more.

The Hess Toy Truck and Race Car set is available at Hess retail stores and online.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.