The Hess Toy Truck Still Cruising at Age 50

HessToyTruckThis Friday, the newest addition to Hess’ line of toy trucks, the 2014 Hess Toy Truck and Space Cruiser with Scout, goes on sale at participating Hess, Hess Express, and WilcoHess retail stores. The three-in-one toy vehicle, which is also the 50th anniversary Hess truck, can be pre-ordered now at the official Hess Toy Truck site.

The 2014 Hess Toy Truck is a space cruiser with retractable landing gear, flashing lights, and button-activated and motion-activated special effects, riding on top of a flatbed truck. A cargo door on the space trucker opens to reveal the scout, which features folding wings and working lights. The flatbed truck doubles as a launch pad that includes button-activated launch ramp, hydraulic lift, and sound effects and lights. In addition, the chrome detailing on the cab includes an embossed 50 to mark the Hess Toy Truck’s 50th anniversary.

The 2014 Hess Toy Truck and Space Cruiser with Scout is on display as part of the Hess Toy Truck Mobile Museum, which is currently touring the east coast.

2014 National Toy Hall of Fame Finalists Revealed

American-girlThe 12 finalists for induction into The Strong’s National Toy Hall of Fame this year include American Girl dolls, My Little Pony, Rubik’s Cube, and more.

Here is the full list of finalists:

The Hall of Fame at The Strong museum in Rochester, N.Y., announced the finalists on Monday. A ceremony at The Strong on November 6 will reveal this year’s inductees.

Hess to Sell Toy Truck Online

Hess Corporation has announced that the Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time.

Details of the 2012 Hess Toy Truck will be announced November 1 and will go on sale November 9 at participating Hess and Hess Express retail stores and at http://www.hesstoytruck.com.

Hess will implement an integrated marketing plan that combines online media buys and traditional ad buys with expanded social media efforts, as well as ties to the free Hess Express mobile app, to reach Hess Toy Truck fans across the United States.

Toy Truck fans can work together to reveal the truck early.  Beginning October 22, fans, through a variety of linked social actions on the Hess Express Facebook page, will be able to slowly reveal—via hints and image pieces—the new Toy Truck model before the official launch.

A new virtual Hess Toy Truck Collection website feature will enable fans to indicate which Hess Toy Trucks they own from past years, reminisce about holidays when they received the truck, and earn digital toy truck collector badges to share with their friends on Facebook.