Hidden City Changes Name


As Hidden City Games expands its children’s brands and licensing divisions, the company announces that its name has officially changed to Hidden City Entertainment. As the company continues to expand its various children’s brands and licensing division in North America and internationally, the change in name better encompasses the new goals and objectives for the company as it moves forward in 2010 and beyond. Hidden City Entertainment began as Hidden City Games in March 2007 and is a global developer of original and licensed children’s entertainment content and products. The company is best known as the worldwide master licensee of Bella Sara.

Hidden City Games Joins ASTRA

Hidden City Games, Inc., publisher and worldwide licensor of Bella Sara, has joined the American Specialty Toy Retailing Association (ASTRA). Bella Sara products are available at several independent retailers, equestrian stores, at Shop.BellaSara.com, and at other retailers such as Target, Wal-Mart, and Toys “R” Us.

The Canadian Group Becomes Latest Licensee for Bella Sara

Hidden City Games, Inc., the publisher of Bella Sara, has signed a licensing agreement with The Canadian Group for the children’s entertainment property. The Canadian Group is a manufacturer and distributor of puzzles, games, activities, and novelty items. Bella Sara currently has a family of products including trading cards, DVDs, toys, books, video games, games, and puzzles through various licensing agreements.