NPD Provides Insight for 2017 Holiday Season

NPDGroupToy manufacturers will need a fresh strategy as the toy industry gears up for the upcoming holiday season, according to the NPD Group.

From January through November 2016, U.S toy sales grew a healthy 5.5 percent, positioning December for potentially high single-digit growth. But, December toy sales were less than expected, growing only 3 percent and actually bringing annual 2016 growth down to about 5 percent[Read more...]